Recent Posts

How to Create Perfect Sales Conditions

How to Create Perfect Sales Conditions

“I’m living the dream.” At least that’s what they say when I ask them how they are. Or some version of “pretty good,” “great!” or “awesome!” or “couldn’t be better.” Salespeople are incredible when it comes to repeating expressions to describe how they wish they were. I don’t get too... Read More»

7 Steps to Success on the Internet of Things

7 Steps to Success on the Internet of Things

The Internet of Things (IoT) has untold potential for how businesses connect to their customers. Companies can become far more intelligent about the world their products exist in and customers can get much better service by being offered solutions even before they are aware they need them. Still, understanding how... Read More»

The More, the Messier: How to Handle Multiple Players on the Buyer Side

The More, the Messier: How to Handle Multiple Players on the Buyer Side

Buy now, with one click. Transactional sales of commodity goods have become simpler and easier, with both sellers and buyers using automated processes to minimize the number of human touches and maximize speed and efficiency. And in situations where automation alone won’t get the job done, customer service has stepped... Read More»

6 Ways to Tell If Your Social Marketing Is Working

6 Ways to Tell If Your Social Marketing Is Working

Once you’ve established what you want to accomplish with your social media marketing efforts, it’s time to get a measuring system in place. This will let you know when you reach (or don’t reach) those objectives. While you should expect some trial and error when putting your measurement strategy together,... Read More»

3 Steps for Turning Your FAQs Into Valuable Knowledge Base Articles

3 Steps for Turning Your FAQs Into Valuable Knowledge Base Articles

Online and mobile applications are more popular than ever, and a plethora of useful tools are now available to small businesses and do-it-yourselfers. If you have a specific problem, a simple Google search will usually put you on the right track to find a solution. Once you actually find the... Read More»

Data Breaches: How To Protect Your Business From Internal Threats

Data Breaches: How To Protect Your Business From Internal Threats

The biggest threat to your data may not come from external hackers. Here's how to guard against intentional or accidental internal cyber breaches. The NSA leaks we keep hearing about are a constant reminder of just how vulnerable data is and how this vulnerability can result in data breaches by... Read More»

6 Reasons You Should Be at Connections this September

6 Reasons You Should Be at Connections this September

There’s another conference in the cloud, and it’s all about digital marketing. This September, thousands of marketers will converge on Indianapolis for Connections, the Salesforce ExactTarget Marketing Cloud’s industry-premiere digital marketing conference, dedicated to inspiring, enabling, and educating marketers around the globe. Whether you’re a marketing novice or expert, and... Read More»

3 Tips for CFOs: How the Cloud Can Transform ERP

3 Tips for CFOs: How the Cloud Can Transform ERP

John Hadley joined Crown Partners as CFO almost three years ago, after years of leading finance at companies like GE and NCR. Crown Partners is a fast-paced, full-service eBusiness firm that drives demand, conversion, retention, and client advocacy. In the last year, the company has tripled headcount (from 100 to... Read More»

6 Benefits of DuPont’s Global HR Technology Transformation

6 Benefits of DuPont’s Global HR Technology Transformation

Employee expectations have changed. Technology has transformed the way they connect to each other and consume information in their personal lives. And they want the same level of service, convenience, and access to the information they need at work. The companies that not only recognize this, but also adapt to... Read More»

Salesforce Admins: Everyday Office Superheroes

Salesforce Admins: Everyday Office Superheroes

There could be a superhero in plainclothes sitting in the cube next to you. They don't have a mask or cape, but they possess some of the most extrodinary superpowers, the likes of which haven't been seen in any comic book. Who am I talking about? I am talking about... Read More»