Recent Posts

SlideShare: Do's & Don'ts of Social Selling

SlideShare: Do's & Don'ts of Social Selling

Although it has been slow to gain mainstream momentum as a sales tactic, social selling has been generating results. According to Socially Centered Selling, all the way back in 2012, 72.6% of salespeople who used social selling outperformed their peers. Top performers have been using social selling to get results... Read More»

4 Steps for Building Social-Savvy Marketing Campaigns

4 Steps for Building Social-Savvy Marketing Campaigns

By now, most marketers know that social media can play an important role in any marketing campaign. But knowing is only half the battle. When it comes to incorporating social into a marketing strategy, how do you actually do it? We recently sat down with Dawn DeVirgilio (@dawndevirgilio), the global... Read More»

Why You Don’t Need a Developer to Run Your Business From Your Phone

Why You Don’t Need a Developer to Run Your Business From Your Phone

The benefits of mobile technology on the workforce are only increasing. Businesses that empower their employees with mobile tools are seeing better productivity, streamlined processes, improved customer relationships, and more. And often it’s the simplest solutions, built by non-developers, that make the biggest impact. Patrick Solum is the Marketing Director... Read More»

Entrepreneurial Lessons from the Moon Landing

Entrepreneurial Lessons from the Moon Landing

“I think we’re going to the moon because it’s in the nature of human beings to face challenges." —Neil Armstrong 45 years ago today, man first set foot on the moon. Neil Armstrong's little bounces across the lunar surface, broadcast around the globe in grainy black and white, captured the... Read More»

Why the Best Customer Service is Invisible

Why the Best Customer Service is Invisible

You’ve heard it time and time again—customer service is a very hands-on part of a business, and if you rely too much on technology, you’re driving away customers. This can certainly be true at times, but not all the time. In fact, the best customer service is invisible and readily... Read More»

Top 4 Moments from Midwest Dreamin'

Top 4 Moments from Midwest Dreamin'

The enthusiasm of the Salesforce Community isn't limited to Dreamforce. Their passion for connecting and learning is year-round, as evidenced by the extrodinary event held in Chicago last week. Salesforce User Group leaders from Minnesota, Nebraska, Wisconsin, Illinois, and Indiana coordinated a huge, multi-state event at Navy Pier in Chicago... Read More»

6 Key Ways Customer Service Impacts Your Profits

6 Key Ways Customer Service Impacts Your Profits

Monty Python’s Dead Parrot sketch is a master class in complaining. We can all identify with customer John Cleese, as he becomes more and more frustrated with the appalling customer service being dealt out by Michael Palin. We’ve probably all been in a similar situation at some point. It’s easy... Read More»

25 Marketing Automation Tips From Sales, For Sales

25 Marketing Automation Tips From Sales, For Sales

Sales, marketing, marketing automation—all pieces to a puzzle that fit together a lot more neatly than people think. If you’re evaluating a marketing automation solution and are worried about adoption at your company, you can rest easy knowing that both your marketing and sales teams will benefit from implementing an... Read More»

The Importance of Small Business Blogging (And How to Get Started)

The Importance of Small Business Blogging (And How to Get Started)

As a small business, an important part of your marketing strategy should be the creation of content to share with your audience on social channels. If this content is useful, your community will more than likely freely and gladly bookmark it, download it, and pass it along to others. In... Read More»

Five Truths About Sales—That Just Ain’t So

Five Truths About Sales—That Just Ain’t So

­ Will Rogers once said, “It isn’t what we know that gives us trouble—it’s what we know that ain’t so.” There’s plenty of “what we know” in sales. Unfortunately, much of it is based on anecdote, theory and belief—not evidence. And some of our most cherished beliefs, it turns out,... Read More»