Recent Posts

Why Cloud-Based Apps Are Key to Unlocking the Internet of Things

Why Cloud-Based Apps Are Key to Unlocking the Internet of Things

Simply put, the Internet of Things takes physical objects, connects them to the Internet, and allows them to be read and controlled remotely. But gathering this intelligence isn’t enough. It’s also important to understand the context around it. The data from connected devices becomes more meaningful when it’s combined with... Read More»

3 Ways Ramping Up Your Marketing Can Fight Off a Summer Slump

3 Ways Ramping Up Your Marketing Can Fight Off a Summer Slump

The term “summer slump” presents a pressing problem for a lot of small businesses. It seems like there’s always a point during the summer when sales begin to dwindle, productivity winds down, and everything sort of grinds to a halt until fall. This can be a bit frightening, especially if... Read More»

Not Your Average Tech Conference: Dreamforce Highlights Women in Tech

Not Your Average Tech Conference: Dreamforce Highlights Women in Tech

Women are growing their footprint in technology, and it’s getting especially big at Dreamforce. Dreamforce ’13 was all about the power of women, with awesome keynotes by Marissa Mayer and Sheryl Sandberg. This year, we continue to harness the power of women in technology to highlight the idea that Dreamforce... Read More»

6 Takeaways for B2B Sales From the Greatest Comeback in Sports History

6 Takeaways for B2B Sales From the Greatest Comeback in Sports History

A recent Harvard Business Review article summarizes lessons businesses can learn from the greatest comeback in sports history: the Oracle team’s unexpected victory over New Zealand in the 2013 America’s Cup. It highlights the value of 'performing with speed' by 'learning at speed', and what it takes to do so.... Read More»

Answering the Call: Why Voice is the Biggest Untapped Mobile Opportunity for Businesses

Answering the Call: Why Voice is the Biggest Untapped Mobile Opportunity for Businesses

The explosion of digital marketing technology in the past decade has been a boon to marketers everywhere. Unfortunately, despite the billions that have been spent in marketing platforms, there’s a massive hole in most marketers’ toolkits. And it’s costing them their most valuable leads. The gap? The good old-fashioned inbound... Read More»

Salesforce.com Winter '15 Sandbox Preview Instructions

Salesforce.com Winter '15 Sandbox Preview Instructions

The salesforce.com Winter '15 release is quickly approaching, and soon you'll be able to take advantage of exciting new features and functionality! If you are a Sandbox customer, you have the opportunity to get early access to Winter ‘15 in your Sandbox and test new customizations and features before your... Read More»

Salesforce Adoption: Is Your CEO Complaining About Your Salesforce Adoption Rate?

Salesforce Adoption: Is Your CEO Complaining About Your Salesforce Adoption Rate?

If you’ve got a story of how Salesforce has positively changed your business, your website, or even your life, please fill out this form to be featured in one of our customer stories. If chosen, we'll share your story on our blog and across our social channels! Is Your Business... Read More»

The Surprise Business Value Gained from Connecting Products to the Cloud

The Surprise Business Value Gained from Connecting Products to the Cloud

Over the past several months, working with Salesforce customers connecting devices and products to their business, I have heard a recurring theme: there is a “surprise” business benefit from connecting devices to Salesforce. As Salesforce becomes the business engine that powers the Internet of Things for these customers, they are... Read More»

Stop Clogging Your Funnel with Bad Leads

Stop Clogging Your Funnel with Bad Leads

Attracting the wrong kind of clients to your business is like dumping trash into your sales funnel. Soon, it gets so clogged that you can’t move the right kind of clients through it. There’s so much wrong with the traditional sales funnel, and it’s gotten worse in Sales 2.0. In... Read More»

2 Essential Tips for Small Business CRM

2 Essential Tips for Small Business CRM

If your small business is using (or considering) a cloud-based customer relationship management system like Salesforce, these two tips. 1. Phone leads are considered the most important leads, so don’t rely on voicemail. The majority of small business owners and their partners and employees still rely on their cell phones... Read More»