Recent Posts

Seasonal Workers Need Training Too

Seasonal Workers Need Training Too

Many companies rely on seasonal workers to bolster their customer service teams during busy times like the back-to-school season. To customers, these agents are indistinguishable from regular employees. That is, of course, until they experience a service failure due to the seasonal employee’s lack of training. To the company, these... Read More»

What Is Sales Development? (And Why It's Important)

What Is Sales Development? (And Why It's Important)

In the traditional world of sales, the spotlight has shined brightly on deal closers, while sales development reps (SDRs) have mostly been left in the dark. Closers have a plethora of books, webinars, videos, software, and other resources dedicated to their role. It’s a stark contrast to the specialization of... Read More»

App Mavericks Series, Ep. 1: Bizible CEO Aaron Bird on Marketing Analytics

App Mavericks Series, Ep. 1: Bizible CEO Aaron Bird on Marketing Analytics

App Mavericks is a new video series from the AppExchange, intended to introduce Salesforce customers to cool new apps through the eyes of Salesforce super-users and MVPs. This is the first in a series, so expect regular updates and subscribe to the AppExchange YouTube Channel to see new App Mavericks... Read More»

From Sales Training to Better Prospecting: Why Video in Chatter Matters

From Sales Training to Better Prospecting: Why Video in Chatter Matters

More than 80% of B2B marketers are now reporting great success with using online video as a lead generation and qualification tool. But as many of us are learning, online video is no longer just for marketers. Because of its unique ability to educate and engage, online video is now... Read More»

Why Cloud-Based Apps Are Key to Unlocking the Internet of Things

Why Cloud-Based Apps Are Key to Unlocking the Internet of Things

Simply put, the Internet of Things takes physical objects, connects them to the Internet, and allows them to be read and controlled remotely. But gathering this intelligence isn’t enough. It’s also important to understand the context around it. The data from connected devices becomes more meaningful when it’s combined with... Read More»

3 Ways Ramping Up Your Marketing Can Fight Off a Summer Slump

3 Ways Ramping Up Your Marketing Can Fight Off a Summer Slump

The term “summer slump” presents a pressing problem for a lot of small businesses. It seems like there’s always a point during the summer when sales begin to dwindle, productivity winds down, and everything sort of grinds to a halt until fall. This can be a bit frightening, especially if... Read More»

Not Your Average Tech Conference: Dreamforce Highlights Women in Tech

Not Your Average Tech Conference: Dreamforce Highlights Women in Tech

Women are growing their footprint in technology, and it’s getting especially big at Dreamforce. Dreamforce ’13 was all about the power of women, with awesome keynotes by Marissa Mayer and Sheryl Sandberg. This year, we continue to harness the power of women in technology to highlight the idea that Dreamforce... Read More»

6 Takeaways for B2B Sales From the Greatest Comeback in Sports History

6 Takeaways for B2B Sales From the Greatest Comeback in Sports History

A recent Harvard Business Review article summarizes lessons businesses can learn from the greatest comeback in sports history: the Oracle team’s unexpected victory over New Zealand in the 2013 America’s Cup. It highlights the value of 'performing with speed' by 'learning at speed', and what it takes to do so.... Read More»

Answering the Call: Why Voice is the Biggest Untapped Mobile Opportunity for Businesses

Answering the Call: Why Voice is the Biggest Untapped Mobile Opportunity for Businesses

The explosion of digital marketing technology in the past decade has been a boon to marketers everywhere. Unfortunately, despite the billions that have been spent in marketing platforms, there’s a massive hole in most marketers’ toolkits. And it’s costing them their most valuable leads. The gap? The good old-fashioned inbound... Read More»

Salesforce.com Winter '15 Sandbox Preview Instructions

Salesforce.com Winter '15 Sandbox Preview Instructions

The salesforce.com Winter '15 release is quickly approaching, and soon you'll be able to take advantage of exciting new features and functionality! If you are a Sandbox customer, you have the opportunity to get early access to Winter ‘15 in your Sandbox and test new customizations and features before your... Read More»