5 copyright by Svenwerk Let’s face it, in social media, everyone’s vying for your customers’ attention. So how do you make your brand stand out from the rest? They key is to be enchanting! Here are 5 tips you can implement today, to make your brand more enchanting: Cultivate a... Read More»

In today’s fast-paced world, anyone in sales and anyone involved in growing a business will eventually need to leave a voicemail. Do your voicemails inspire a callback or a quick delete? Should you even bother to leave a voicemail? Yes. Cold calling is about initiating contact; and more conversations lead... Read More»

Kansas City Command Center during the MLB All-Star Game As marketers dive deeper into social media, many have discovered that a brand’s social presence extends beyond the traditional umbrella of marketing. There is no doubt that social media is a dominant form of marketing, but the scope and possibilities given... Read More»

Last year, University of Michigan published a report stating that firms who don't have their own virtual brand community are leaving money on the table -- in fact, the researchers estimate that customers who belong in such a community spend 19% more than customers who don't. Enabling your customers to... Read More»

Customer complaints come from a slew of sources but more and more, social media is becoming a top way to unleash your fustrations. Adding social media to a multi-channel customer service approach requires careful planning, so here are four ways to set up an effective approach to solve those social... Read More»

I just finished reading Dan Pink’s latest book, “To Sell is Human: The Surprising Truth About Moving Others,” in preparation for his Sales Performance webcast. In the book, Dan slams old school sales tactics and reveals why knowing how to move others is crucial in today’s digital era. So I... Read More»

Email marketing has a large number of metrics that help judge the success of your campaigns. But how should you view these metrics in light of your overall marketing and business objectives? And if you use marketing automation software, how can this help? I sat down with Christopher S. Penn,... Read More»

We’ve all heard it before: time IS money. And, for small and midsize businesses especially, time is perhaps the single most valuable asset in your arsenal. With limited time and resources, what can you do to improve your sales productivity? Since we’re stuck with 24 hours to a day (thanks... Read More»

Connecting employees to each other and the corporate message is the holy grail for HR leaders. Traditionally they’ve turned to the IT team to roll out big heavy employee portals. Well, we all know how that played out- the world went mobile and social and the portals didn’t adapt. Now... Read More»

Let’s face it, most sales people dread making the cold call. Who wouldn’t? Essentially, you’re interrupting someone’s day to get something you need out of them: information, a meeting, a new sale, you name it. But at salesforce.com, picking up the phone is not only one of the best ways... Read More»