LinkedIn marketing continues to pick up steam, as more and more businesses, particularly B2B businesses, realize the importance and value of creating a comprehensive strategy for one of the world's largest social networks. Last week, over 1,000 attendees joined author and digital strategist Brian Carter for a Salesforce Marketing Cloud... Read More»

Your marketing department is a content machine. You're publishing daily blog posts, cranking out new white papers every month, and creating clever and engaging content for your social media channels. But no matter how much content you produce, your content isn't impacting traffic, increasing engagement, or converting new leads. What... Read More»

The Cloud is in many ways a reengineering platform. Technology reengineering in the form of trading proprietary data centers and help desks for those remote. Financial reengineering in trading IT capex for opex. But for the most part companies have stayed away from large business process engineering projects around cloud... Read More»

Social media advertising is a complex process that requires planning, research, testing and measuring all within a single campaign. And while much of it is trial and error, there are some best practices that can help guide you through your social media advertising initiatives. As part of our latest ebook,... Read More»

Ten years ago, this month, the technology world was shaken a little bit. The behemoth of an industry known as Information Technology was poked in the eye by Nick Carr, who famously hypothesized that “IT Doesn’t Matter”. Perhaps if the article did not have a provocative headline or did not... Read More»

Just as companies need to keep pace today with always on, connected customer, the same applies to governments. A new generation of citizens is demanding that government operate at the speed and ease of the mobile, social and cloud apps, and services they use everyday. Simultaneously, a revolution is taking... Read More»

No one can argue the impact mobile devices have had on our personal lives. Now we can check off tasks on our to-do list anywhere we find ourselves with a spare moment. Just last week I ordered contact lenses, posted photos to Facebook and even made a payment on my... Read More»

When account planning at Salesforce we work to balance the territories among our sales representatives. This way we cover all the gaps, maintain a high morale, and ultimately drive more wins. Cover the gaps – to help develop your team Our balancing act starts with segmentation. It’s important to divide... Read More»

by Andrew O’Driscoll, CEO and Founder of Clear Task. See Andrew analyze the topic in this video. Five Steps to Running Your Entire Business in the Cloud I founded Clear Task 8 years ago to help companies move to the cloud, which at the time was in its infancy. Through... Read More»

William Tyree is CMO of RingDNA Conventional wisdom holds that revenue-per-sales-rep is the only metric that ultimately matters in sales management. But sales process optimization is all about identifying key strengths and coalescing your team into an efficient selling machine. In other words, management is about coaching your team to... Read More»