Recent Posts

12 Business Days of Salesforce: 9 Attributes of a Great Manager

12 Business Days of Salesforce: 9 Attributes of a Great Manager

No one said leading a group of people was easy. Yet in the business world and well beyond, the success of a team often comes down to who their manager is, and the leadership qualities and overall effectiveness that person brings to the role. For our ongoing “12 Business Days... Read More»

5 Steps to Follow for 2015 Sales Planning

5 Steps to Follow for 2015 Sales Planning

2015 is upon us, whether it says so on the calendar or not. What we did in 2014 doesn’t count. 2015 is a new year with new opportunities. Here are 5 keys to follow to help make the most of your sales potential in the year to come: 1. Allocate... Read More»

The X-Factor in B2B Sales: Mastering the Second Contact

The X-Factor in B2B Sales: Mastering the Second Contact

The secret weapon for your B2B sales teams is mastery of second contact and beyond. Mastery of second contact and beyond includes, but is not limited to: Being responsive Being contextually relevant Being trustworthy Having the X-Factor Let us look at this in more detail: The Background Gone are the... Read More»

Marketing’s Top TWO Customers

Marketing’s Top TWO Customers

In the B2B industry, generally speaking, marketing is responsible for leads and sales is responsible for closing deals. B2C companies, on the other hand, are traditionally more transactional, meaning that marketing often closes deals (especially in the online retail world). In the B2C realm, it’s very obvious who marketing’s real... Read More»

What’s In and What’s Out in Email Marketing in 2015

What’s In and What’s Out in Email Marketing in 2015

As we look to transition into the New Year, it’s time to reevaluate our programs and our priorities. With that in mind, I recently spoke with Natasha Smith of DM News about what’s in and what’s out in email marketing for 2015. Here is some of what we spoke about,... Read More»

Conversations that Close Deals: How to Sell More with KnowledgeTree — App Mavericks

Conversations that Close Deals: How to Sell More with KnowledgeTree — App Mavericks

You know I love apps because I work for an AppExchange partner, and discovering new apps is a regular part of my job. That’s why I was pretty excited about the opportunity to meet Peter Mollins, VP of Marketing at KnowledgeTree, for our recent App Mavericks web chat. KnowledgeTree helps... Read More»

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

In an age where customers are more connected and informed — and where their expectations are higher, than ever before — customer service is quickly becoming the key differentiator among brands. Every company, regardless of size or industry, must prioritize the customer experience. That's why, for our latest installment of... Read More»

8 Key Dates for the Salesforce Spring '15 Release

8 Key Dates for the Salesforce Spring '15 Release

It may be cold outside, but we’re looking forward to the Spring ’15 release; and as an early Christmas present, today is the day you get access to the Spring ‘15 pre-release environment. It has all the new features so that you can test them and figure out which ones... Read More»

What's This Fuss About Combined Campaigns?

What's This Fuss About Combined Campaigns?

For those of you in the advertising and marketing industry, you may have come across the term “combined campaigns.” You may be curious to know what all of this hype is about. Given that ‘combined campaigns’ has recently been elevated as one of the most sought after buzzwords of 2015,... Read More»

3 New Year’s Resolutions for the Small Business Owner

3 New Year’s Resolutions for the Small Business Owner

With 2015 just on the horizon, I have been thinking a lot about what sorts of resolutions I want to make as a business owner. December is the perfect month to reflect upon what we’ve learned the past year to make even better choices in the coming year. Amidst all... Read More»