Recent Posts

3 Reasons Why Your Sales Enablement Efforts Will Fail

3 Reasons Why Your Sales Enablement Efforts Will Fail

Sales leaders are driving significant change in how their sales people go to market. Much of this change is labeled “Sales Enablement." The focus is on automating the sales process and equipping salespeople with the right tools at the right time. In other words, developing a sales playbook. There are... Read More»

3 Savvy Self-Promotion Examples For Professionals

3 Savvy Self-Promotion Examples For Professionals

We have all been exposed to the brash, unethical type who simply is not in tune with the delicate balance between over-promoting and under-promoting himself, right? One of the unfortunate ripple effects created by over-the-top self-promoters is that their behavior causes good, solid contributors to shrink back when it’s time... Read More»

“Winning at Work: Success Secrets from 20 Top Influencers”: A New Salesforce E-Book

“Winning at Work: Success Secrets from 20 Top Influencers”: A New Salesforce E-Book

Navigating a career is becoming increasingly complicated. Industries are constantly changing—but sometimes, the more things change, the more they stay the same. While certain technical skills may not be applicable throughout your entire career, there are some tried-and-true tips for succeeding, no matter what disruption occurs around you. And what... Read More»

Do You Know Your A, B, C's? How to Dramatically Improve Revenue & Profitability

Do You Know Your A, B, C's? How to Dramatically Improve Revenue & Profitability

Depending on the client’s situation, one of the top five actions we take is to perform an A, B, C analysis of their customer base. If you are unfamiliar with this concept, essentially the client generates a list of all their customers showing total combined revenues and margin over a... Read More»

A Single Step: How Lauren's Kids Used Salesforce to Grow Their Nonprofit

A Single Step: How Lauren's Kids Used Salesforce to Grow Their Nonprofit

Has Salesforce changed your business, website, or life? If so, please fill out this form to be featured in a customer story. If chosen, we'll share your story on our blog and our social channels! The ancient proverb from Chinese philosopher Lao Tzu tells us: A journey of a thousand... Read More»

4 Reasons Salespeople Must Be Marketers

4 Reasons Salespeople Must Be Marketers

I’ve named the group of folks that believe the “social selling” tools are the only things necessary to sell effectively “the social media mafia.” They’re loud, homogenous, and they’re wrong about social media being the only method for prospecting today. The old ways are still effective, and the social media... Read More»

Selling Value With Insight Storytelling: 3 Hypotheses

Selling Value With Insight Storytelling: 3 Hypotheses

Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change. Your salespeople would no longer have to chase these empowered buyers down the road of commoditization and discounting, because... Read More»

5 Key Questions from the Bluewolf State of Salesforce Report

5 Key Questions from the Bluewolf State of Salesforce Report

Every year, Bluewolf, a global business consulting firm, publishes The State of Salesforce, an annual analysis of how the best companies use salesforce.com. Bluewolf, in partnership with the MIT Sloan School of Management, collects data from more than 1,000 salesforce.com customers, with respondents from a variety of roles, company sizes,... Read More»

4 Crucial Steps to Trade Show Follow-up

4 Crucial Steps to Trade Show Follow-up

How much time do you spend preparing to sponsor a trade show event? If you’re in marketing, this question is probably a no-brainer: a lot. Preparing booth signage, finding session speakers, ensuring you have sufficient staff and that everyone is where you need them to be can mean a number... Read More»

Experts Confirm: Many Marketers Suffer from SOS, FOMO

Experts Confirm: Many Marketers Suffer from SOS, FOMO

If you’re a marketer, or even a normal human being, you may have experienced SOS and FOMO. Characterized by feelings of anxiety, often accompanied by itching thumbs and tunnel vision, SOS and FOMO are on the rise, spread from marketer to marketer in discussions of social networks like Ello and... Read More»