Recent Posts

12 Business Days of Salesforce: 7 Habits of Highly Influential Salespeople and Marketers

12 Business Days of Salesforce: 7 Habits of Highly Influential Salespeople and Marketers

Here at Salesforce, we have the good fortune of coming into frequent contact with some of the most influential salespeople and marketers in their respective industries. Many are well-known authors, speakers, and social media luminaries — not to mention members of our guest blogger program. This year, we asked these... Read More»

Mobile Advertising On The Rise

Mobile Advertising On The Rise

Mobile ownership has now passed the point of critical mass in terms of global ownership: More than half of Americans now own a mobile device, and almost two-thirds of the UK population owns a smartphone. It’s only natural that mobile advertising has taken a place front and center amid the... Read More»

Is Traditional Sales Obsolete? The Shift to Consultative Selling

Is Traditional Sales Obsolete? The Shift to Consultative Selling

As consumers (both the B2C and B2B variety) become savvier and increasingly overwhelmed with sales and marketing messages, they’ve begun to tune out. With a multitude of contributing factors, there’s a distinct shift occurring — moving away from more traditional sales methodologies and towards a more consultative, educational approach to... Read More»

Small Business Spotlight: How Roof Monitor Sustains a Culture of Innovation

Small Business Spotlight: How Roof Monitor Sustains a Culture of Innovation

Roof Monitor is using technology to help businesses save money and keep their buildings safer. Roof Monitor helps manage safety risks and minimize business disruptions by communicating to building owners and other appropriate contacts when action is needed – before damage occurs. As Director of Operations, Karisha Schattenberg has been... Read More»

7 Advantages to Selling During the Holidays

7 Advantages to Selling During the Holidays

Salespeople are quick to use December and the holidays as an excuse as to why they can’t close any sales. Yes, December is different than any other month of the year, but for that reason, it creates some huge opportunities to close sales. Here are 7 advantages to selling during... Read More»

The Value of Achieving a Reasonable Work/Life Balance

The Value of Achieving a Reasonable Work/Life Balance

In everything we do, there's a point of diminishing returns. Working ridiculously long hours is an example. We can't perform like machines: we’re made out of meat, not metal. And even machines need time off for preventative maintenance and overhaul. After eight hours of work, fatigue can contribute to mistakes... Read More»

4 Tips for Faster Sales in 2015

4 Tips for Faster Sales in 2015

As we're all charging towards a strong close to 2014, many are missing the opportunity to get themselves ready for a strong start to 2015. For some, there seems to be an ongoing "feast or famine" cycle where their focus constantly shifts from generating pipe to closing deals (Actual Cash... Read More»

12 Business Days of Salesforce: 6 Tips for Innovation

12 Business Days of Salesforce: 6 Tips for Innovation

Innovation is defined as new ideas, plus action or implementation, which results in improvement, gain or profit. It's a fairly comprehensive definition, but it's missing a key component of what drives innovation: people! So how do you foster innovation in your company? You start with inspiring and encouraging people to... Read More»

The State of Marketing Leadership: New Research & #Infographic

The State of Marketing Leadership: New Research & #Infographic

This fall, Salesforce Marketing Cloud and LinkedIn partnered to survey 900+ senior-level marketers on the LinkedIn platform. The research sought to discover: How marketing leaders are implementing the customer journey Top ways they're preparing and training for the future Today's differences between B2B, B2C, small, mid-sized, and enterprise businesses How... Read More»

Why Intellectual Curiosity Is Critical to Your Success

Why Intellectual Curiosity Is Critical to Your Success

Curiosity has gotten the short end of the stick in history. For the most part, when history's biggest thinkers have made breakthroughs in their respective fields, it's intelligence that got the marquee. However, without curiosity, the ability to to want to explore, to take apart, and to experience new things,... Read More»