Recent Posts

Conversations that Close Deals: How to Sell More with KnowledgeTree — App Mavericks

Conversations that Close Deals: How to Sell More with KnowledgeTree — App Mavericks

You know I love apps because I work for an AppExchange partner, and discovering new apps is a regular part of my job. That’s why I was pretty excited about the opportunity to meet Peter Mollins, VP of Marketing at KnowledgeTree, for our recent App Mavericks web chat. KnowledgeTree helps... Read More»

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

In an age where customers are more connected and informed — and where their expectations are higher, than ever before — customer service is quickly becoming the key differentiator among brands. Every company, regardless of size or industry, must prioritize the customer experience. That's why, for our latest installment of... Read More»

8 Key Dates for the Salesforce Spring '15 Release

8 Key Dates for the Salesforce Spring '15 Release

It may be cold outside, but we’re looking forward to the Spring ’15 release; and as an early Christmas present, today is the day you get access to the Spring ‘15 pre-release environment. It has all the new features so that you can test them and figure out which ones... Read More»

What's This Fuss About Combined Campaigns?

What's This Fuss About Combined Campaigns?

For those of you in the advertising and marketing industry, you may have come across the term “combined campaigns.” You may be curious to know what all of this hype is about. Given that ‘combined campaigns’ has recently been elevated as one of the most sought after buzzwords of 2015,... Read More»

3 New Year’s Resolutions for the Small Business Owner

3 New Year’s Resolutions for the Small Business Owner

With 2015 just on the horizon, I have been thinking a lot about what sorts of resolutions I want to make as a business owner. December is the perfect month to reflect upon what we’ve learned the past year to make even better choices in the coming year. Amidst all... Read More»

Why McDonald’s is Betting on Transparency for its New Marketing Campaign

Why McDonald’s is Betting on Transparency for its New Marketing Campaign

More companies today are embracing the idea of transparency in their business — and with their customers. In the Age of the Empowered Customer, people now have access to more information, more choices, and more opportunities to broadcast their opinions, widely and loudly, than ever before. The balance of power... Read More»

Email Marketing Insights from Green Monday

Email Marketing Insights from Green Monday

Green Monday, which is typically the second Monday in December, is feeling more and more like Cyber Monday in its early days — which means it’s an emerging opportunity for retail marketers. Just like “Cyber Monday” was coined by the National Retail Federation in the 2005 to describe — and... Read More»

Announcing Salesforce Files Connect: Universal File Sharing Speeds Up Business

Announcing Salesforce Files Connect: Universal File Sharing Speeds Up Business

Files are critical to every aspect of business. From advertising copy to sales presentations, bills of material and support FAQs, files are core to every process. As we work, we constantly create new files, and these files are stored across a variety of systems and repositories — creating quite a... Read More»

12 Business Days of Salesforce: 7 Habits of Highly Influential Salespeople and Marketers

12 Business Days of Salesforce: 7 Habits of Highly Influential Salespeople and Marketers

Here at Salesforce, we have the good fortune of coming into frequent contact with some of the most influential salespeople and marketers in their respective industries. Many are well-known authors, speakers, and social media luminaries — not to mention members of our guest blogger program. This year, we asked these... Read More»

Mobile Advertising On The Rise

Mobile Advertising On The Rise

Mobile ownership has now passed the point of critical mass in terms of global ownership: More than half of Americans now own a mobile device, and almost two-thirds of the UK population owns a smartphone. It’s only natural that mobile advertising has taken a place front and center amid the... Read More»