Recent Posts

Companies Have No Excuse for a Fragmented Customer Journey

Companies Have No Excuse for a Fragmented Customer Journey

“Customers no longer tolerate fragmented engagement across different channels.” - Scott McCorkle, CEO, Salesforce Marketing Cloud Delivering a seamless customer experience is now a must for companies, and marketers are prioritizing omnichannel retailing as a result. That’s one of the major conclusions in Salesforce’s State of Marketing report, an annual... Read More»

5 Questions in 5 Minutes with Salesforce’s Woman of the Month

5 Questions in 5 Minutes with Salesforce’s Woman of the Month

Got five minutes? Good. Because that’s all you need to take in five valuable nuggets of career advice from Salesforce superwoman Ashling Kearns, Director of Marketing Operations and our January Woman of the Month. Since joining Salesforce in 2011, Dublin-based Kearns has taken the reigns of the Marketing Strategy and... Read More»

10 Ways to Sell to Your Millennial Decision-Maker

10 Ways to Sell to Your Millennial Decision-Maker

This is an excerpt from the 15 in 2015 Inside Sales Trend Report. Meet your new decision-makers with power: People born between 1981 to1996 will be the majority of the workforce by 2025. This ambitious and driven group simply doesn’t see any boundaries when it comes to moving into management... Read More»

3 Trends that Led to the Marketing Tech Explosion

3 Trends that Led to the Marketing Tech Explosion

Every year, Scott Brinker (you might know him as Chief MarTech) publishes a graphic designed to illustrate the size of the marketing technology landscape. And every year the sheer growth — some might call it oversaturation — is surprising. Last year, there were nearly 950 vendors. This year, there are... Read More»

100 Inspiring Subject Lines from 2006 to 2014

100 Inspiring Subject Lines from 2006 to 2014

In general, the most effective subject lines are straightforward and predispose openers to click through and convert. But creativity does have its place. You may not have a fantastic deal to tout. You might be using creative language to differentiate your non-promotional messages from sales-oriented ones. You may be newsjacking.... Read More»

6 Trends Shaping Government/Citizen Relationships

6 Trends Shaping Government/Citizen Relationships

We are just wrapping up planning for the next fiscal year here at Salesforce. As you can imagine, this means we are finishing long weeks full of meetings and new hire trainings where we have been discussing the “state of the union” in the S&L side of our government business.... Read More»

8 Things Your Customer Service Team Should Never Say To Customers [Infographic]

8 Things Your Customer Service Team Should Never Say To Customers [Infographic]

Lauren Habig is a Marketing Manager at Desk.com responsible for community management and social media strategy. She has spent much of her career working for and with small businesses, helping them to utilize technology and customer service as a competitive advantage. A version of this post originally appeared on Desk.com.... Read More»

How Video Can Make You Better at Sales

How Video Can Make You Better at Sales

If you work in sales, imagine—for a moment—that you could enter a sales call or meeting knowing exactly what’s on your prospects’ mind. What if you knew what they found most compelling, or what confuses them most about your product? You’d go into every exchange armed with the precise information... Read More»

The 2015 State of Marketing: Marketers’ Top Priorities Across All Digital Channels [Slideshare]

The 2015 State of Marketing: Marketers’ Top Priorities Across All Digital Channels [Slideshare]

We recently launched the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015. We researched the most pressing business challenges, the top areas for increased spending, the hottest trends in social, mobile, and email... Read More»

Why Salesforce Is Good For Your Career

Why Salesforce Is Good For Your Career

Salesforce offers an amazing set of sales, marketing, service, collaboration, security, and analytics capabilities, as well as the ability to create your own solutions on the Salesforce1 Platform. Salesforce is used by a wide range of companies from small start-ups to large enterprise companies in various industries. But did you... Read More»