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100 Inspiring Subject Lines from 2006 to 2014

100 Inspiring Subject Lines from 2006 to 2014

In general, the most effective subject lines are straightforward and predispose openers to click through and convert. But creativity does have its place. You may not have a fantastic deal to tout. You might be using creative language to differentiate your non-promotional messages from sales-oriented ones. You may be newsjacking.... Read More»

6 Trends Shaping Government/Citizen Relationships

6 Trends Shaping Government/Citizen Relationships

We are just wrapping up planning for the next fiscal year here at Salesforce. As you can imagine, this means we are finishing long weeks full of meetings and new hire trainings where we have been discussing the “state of the union” in the S&L side of our government business.... Read More»

8 Things Your Customer Service Team Should Never Say To Customers [Infographic]

8 Things Your Customer Service Team Should Never Say To Customers [Infographic]

Lauren Habig is a Marketing Manager at Desk.com responsible for community management and social media strategy. She has spent much of her career working for and with small businesses, helping them to utilize technology and customer service as a competitive advantage. A version of this post originally appeared on Desk.com.... Read More»

How Video Can Make You Better at Sales

How Video Can Make You Better at Sales

If you work in sales, imagine—for a moment—that you could enter a sales call or meeting knowing exactly what’s on your prospects’ mind. What if you knew what they found most compelling, or what confuses them most about your product? You’d go into every exchange armed with the precise information... Read More»

The 2015 State of Marketing: Marketers’ Top Priorities Across All Digital Channels [Slideshare]

The 2015 State of Marketing: Marketers’ Top Priorities Across All Digital Channels [Slideshare]

We recently launched the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015. We researched the most pressing business challenges, the top areas for increased spending, the hottest trends in social, mobile, and email... Read More»

Why Salesforce Is Good For Your Career

Why Salesforce Is Good For Your Career

Salesforce offers an amazing set of sales, marketing, service, collaboration, security, and analytics capabilities, as well as the ability to create your own solutions on the Salesforce1 Platform. Salesforce is used by a wide range of companies from small start-ups to large enterprise companies in various industries. But did you... Read More»

Expensive Commercials No Longer Enough: 10 Stats on Why the Social Second Screen is Now the Super Bowl Battleground

Expensive Commercials No Longer Enough: 10 Stats on Why the Social Second Screen is Now the Super Bowl Battleground

The competition for audience attention will reach a fever pitch during Sunday’s Super Bowl showdown between the New England Patriots and Seattle Seahawks. From million-dollar ads to timely tweets, brands will use every means possible to make an impression on consumers — some of whom will watch “just for the... Read More»

A Magic Bullet For Your Quoting & Ordering Process: App Mavericks

A Magic Bullet For Your Quoting & Ordering Process: App Mavericks

The rumors are true: I have a little crush on CPQ. I’ve seen AppExchange configure-price-quote products rocket our customers to success by streamlining their sales process, dispatching consistent high-quality quotes, and making renewals and add-ons super easy. So naturally I jumped at the opportunity to interview Quosal in the most... Read More»

5 Sales Counter-Tactics When Negotiating with Procurement

5 Sales Counter-Tactics When Negotiating with Procurement

Over the past few years, procurement departments have become more powerful, more sophisticated, and at times seem dead-set on commoditizing every aspect of our solutions. For sales professionals, sales negotiations with Procurement is an ongoing struggle of dealing with third party negotiators, blind RFP’s, reverse auctions, commodity pricing, and hardball... Read More»

The Marketing Cloud January '15 Release Is Here

The Marketing Cloud January '15 Release Is Here

We are excited to announce that the first Marketing Cloud release of 2015 is officially live! There are many new and exciting features that you should know about. We are making tremendous progress on delivering on our vision of a fully integrated Marketing Cloud that helps marketers optimize and manage... Read More»