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The Top 10 Sales Tips for Small Businesses in 2015

The Top 10 Sales Tips for Small Businesses in 2015

Sales is the lifeblood of any small business. Without sales, you have no customers — and without customers, you have no revenue. In 2015, small businesses will face a host of challenges, from evolving technology to informed consumers with sophisticated expectations. In order to help businesses prepare for this evolving... Read More»

"Turning Sales Managers into Sales Leaders" A New Salesforce E-Book

"Turning Sales Managers into Sales Leaders" A New Salesforce E-Book

Finding effective sales leadership is a notorious pain point in many organizations. Sales managers are tasked with managing and improving the sales activities of entire teams, in addition to their own responsibilities such as forecasting, reporting, and development. With so much on their plates, it can be a challenge for... Read More»

"Partner Community 101: 5 Big Benefits for Your Channel Partnership" — A New Salesforce E-Book

"Partner Community 101: 5 Big Benefits for Your Channel Partnership" — A New Salesforce E-Book

The advantages of a channel partnership are plentiful: shared pipeline and leads, new geographical markets, and increased value proposition. But when it comes to managing these partner relationships, fragmented systems can make collaboration and innovation difficult and conflicts arise. A partner community gives you the tools you need to leverage... Read More»

3 Key Advertising Takeaways From Facebook F8

3 Key Advertising Takeaways From Facebook F8

Today at F8, Facebook discussed several key areas that matter for advertisers. First, it flexed its muscle and showed all of the ways that it has helped its partners grow their businesses. This focused on the Facebook vision of helping developers Build, Grow, and Monetize apps. There were a couple... Read More»

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

This week, we shed light on the importance of mobile advertising and engaging the customer across multiple devices in retail, and rich interactive media content like video. Today’s customer is connected more than ever before. They are accustomed to having access to what they want, when and where ever they... Read More»

A New Face for Insight: Analytics Cloud for Apple Watch

A New Face for Insight: Analytics Cloud for Apple Watch

6 months ago… On September 9, 2014, Tim Cook launched the iPhone 6 and introduced the Apple Watch. I remember watching the trailer narrated by Jony Ive. The video unveiled an intimate, personalized approach to technology. My watch will tell me more than the time. My watch will let me... Read More»

Salesforce Named One of Atlanta’s Top Workplaces!

Salesforce Named One of Atlanta’s Top Workplaces!

Three cheers for the ATL! Salesforce has been named one of Atlanta’s Top Workplaces by the Atlanta Journal-Constitution. Rankings are based on an anonymous survey of our own employees, so this really means a lot to us. See the full list here. What makes Salesforce Atlanta a top workplace? It’s... Read More»

Advertise Based on a Single View of the Customer: Announcing Salesforce Marketing Cloud Active Audiences

Advertise Based on a Single View of the Customer: Announcing Salesforce Marketing Cloud Active Audiences

Marketers will create the future of advertising by connecting what they know about their customers to the places where people spend their time. It’s a simple idea that’s proven difficult to execute amidst the skyrocketing growth of mobile devices and a disconnect between ad targeting and how marketers measure their... Read More»

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

Social media is now a full-scale mass communications and customer service juggernaut. If you need a reminder of social’s importance, consider these numbers: Social media is the #1 marketing channel where marketers plan to increase budget in 2015 (via 2015 State of Marketing) 64% of marketers see social media as... Read More»

Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem

Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem

Field Nation’s core value is obsessing over our users. Whether current or future customers, our users are the center of our universe. They continually inspire us to innovate, deliver, and exceed their expectations. In order to stay in business, it is important that we do exactly that. You see, we... Read More»