Recent Posts

3 Career Moments that Matter from Salesforce's Woman of the Month

3 Career Moments that Matter from Salesforce's Woman of the Month

Have you ever had a moment in your career that changed everything? Maybe it was a certain meeting, a big win, a devastating loss. These defining moments can change our trajectory, transform our attitude, and help us work smarter and feel happier. Eileen O’Mara has had several of these “aha!”... Read More»

Onboarding’s Impact on Sales Productivity

Onboarding’s Impact on Sales Productivity

Sales forces effective at onboarding – that is, getting new-hire salespeople up-to-speed – enjoy surprising productivity advantages over their peers. Our recently concluded onboarding research shows these firms have 10% greater sales growth rates, and 14% better sales and profit objective achievement. But onboarding programs are not consistently practiced, and... Read More»

The Godfather of Insight Selling – An Interview with Geoffrey Moore

The Godfather of Insight Selling – An Interview with Geoffrey Moore

Everyone in technology knows of Geoffrey Moore as the author of “Crossing the Chasm.” His book has sold over 1 million copies, and crossing the chasm has become a metaphor that is universally used by companies with complex products to explain why they struggle to sell to the mainstream market.... Read More»

3 Lessons Sales Teams Can Learn from March Madness

3 Lessons Sales Teams Can Learn from March Madness

Break out your brackets everyone: March is upon us and we find ourselves on the cusp of one of the most exciting tournaments in all of sports: the NCAA Basketball Tournament, better known as March Madness. March Madness serves as a spectacle of some of our favorite things about sports... Read More»

6 Ways to Build and Empower a Superstar Salesforce Admin Team

6 Ways to Build and Empower a Superstar Salesforce Admin Team

When you have a great Salesforce infrastructure, you are benefiting from the robust configuration abilities and clear transparent logic of this platform. This transparency and “easy-to-understand” nature of the platform also means that your users and stakeholders are usually pretty knowledgeable about the system and its abilities. That’s a luxury... Read More»

The Salesforce World Tour is Taking on Boston!

The Salesforce World Tour is Taking on Boston!

Boston, we are coming for you! Hopefully you will have recovered from St. Patrick’s Day by April 4th, as we’re bringing all the action, excitement, education, and big announcements to Beantown for FREE! Register now and experience the Salesforce World Tour and all the innovation and fun you can pack... Read More»

Walking in Your Customer's Shoes — Whether They're Louboutins, Nikes or Barefoot

Walking in Your Customer's Shoes — Whether They're Louboutins, Nikes or Barefoot

As AE's at Salesforce, we're told from Day 1 to get our "face in the place" and build rapport with our customers and prospects — but what does this actually mean? I've been with Salesforce for four years, working in offices from San Francisco to Sydney to New York City.... Read More»

Email Marketing: Is it Cheap or Does It Have a High ROI?

Email Marketing: Is it Cheap or Does It Have a High ROI?

How you and—more importantly—your boss answer that question easily predicts the future success of your email program. Here’s Why… On the spectrum of email marketing investment levels there are two upward curves where incremental returns increase. Toward the low end of the spectrum, there’s a small curve where brands can... Read More»

How to Convince Your Boss to Send You to Dreamforce '15

How to Convince Your Boss to Send You to Dreamforce '15

So your boss needs some persuading to agree to send you to Dreamforce. And the fact that 95% of attendees recommend it to others is not convincing enough. Are the sessions, training and events really worth the cost and the time away from your desk? The answer is yes, yes,... Read More»

Small Business Spotlight: 3 Ways Bespoke Collection Gets Personal With Customers

Small Business Spotlight: 3 Ways Bespoke Collection Gets Personal With Customers

Bespoke Collection is a boutique wine producer and lifestyle brand based in Napa Valley. In addition to offering premium wine, we also provide a curated selection of premium wine and art experiences. Aside from selling to everyday wine consumers, we also offer a series of corporate programs which is what... Read More»