Recent Posts

Email Marketing: Is it Cheap or Does It Have a High ROI?

Email Marketing: Is it Cheap or Does It Have a High ROI?

How you and—more importantly—your boss answer that question easily predicts the future success of your email program. Here’s Why… On the spectrum of email marketing investment levels there are two upward curves where incremental returns increase. Toward the low end of the spectrum, there’s a small curve where brands can... Read More»

How to Convince Your Boss to Send You to Dreamforce '15

How to Convince Your Boss to Send You to Dreamforce '15

So your boss needs some persuading to agree to send you to Dreamforce. And the fact that 95% of attendees recommend it to others is not convincing enough. Are the sessions, training and events really worth the cost and the time away from your desk? The answer is yes, yes,... Read More»

Small Business Spotlight: 3 Ways Bespoke Collection Gets Personal With Customers

Small Business Spotlight: 3 Ways Bespoke Collection Gets Personal With Customers

Bespoke Collection is a boutique wine producer and lifestyle brand based in Napa Valley. In addition to offering premium wine, we also provide a curated selection of premium wine and art experiences. Aside from selling to everyday wine consumers, we also offer a series of corporate programs which is what... Read More»

Salesforce Named a Leader in Gartner’s aPaaS Magic Quadrant

Salesforce Named a Leader in Gartner’s aPaaS Magic Quadrant

For the second consecutive year, Gartner has recognized Salesforce as a leader in their recently released Magic Quadrant for Enterprise Application Platform as a Service (aPaaS) report. A recognition within the report calls out Salesforce1 Platform’s trusted reputation within the PaaS landscape. Gartner’s Magic Quadrants are based on rigorous analysis,... Read More»

This Week in Small Business: Customer Service in the Digital Age

This Week in Small Business: Customer Service in the Digital Age

This week, we saw a lot of articles about how technology both helps and hinders customer service efforts. Learn more about how to navigate this changing field to deliver a better customer experience. Sustainability + Growth: Greenvelope is a rapidly growing electronic invitation, ticketing, and event management company for people... Read More»

The Top 10 Sales Tips for Small Businesses in 2015

The Top 10 Sales Tips for Small Businesses in 2015

Sales is the lifeblood of any small business. Without sales, you have no customers — and without customers, you have no revenue. In 2015, small businesses will face a host of challenges, from evolving technology to informed consumers with sophisticated expectations. In order to help businesses prepare for this evolving... Read More»

"Turning Sales Managers into Sales Leaders" A New Salesforce E-Book

"Turning Sales Managers into Sales Leaders" A New Salesforce E-Book

Finding effective sales leadership is a notorious pain point in many organizations. Sales managers are tasked with managing and improving the sales activities of entire teams, in addition to their own responsibilities such as forecasting, reporting, and development. With so much on their plates, it can be a challenge for... Read More»

"Partner Community 101: 5 Big Benefits for Your Channel Partnership" — A New Salesforce E-Book

"Partner Community 101: 5 Big Benefits for Your Channel Partnership" — A New Salesforce E-Book

The advantages of a channel partnership are plentiful: shared pipeline and leads, new geographical markets, and increased value proposition. But when it comes to managing these partner relationships, fragmented systems can make collaboration and innovation difficult and conflicts arise. A partner community gives you the tools you need to leverage... Read More»

3 Key Advertising Takeaways From Facebook F8

3 Key Advertising Takeaways From Facebook F8

Today at F8, Facebook discussed several key areas that matter for advertisers. First, it flexed its muscle and showed all of the ways that it has helped its partners grow their businesses. This focused on the Facebook vision of helping developers Build, Grow, and Monetize apps. There were a couple... Read More»

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

This week, we shed light on the importance of mobile advertising and engaging the customer across multiple devices in retail, and rich interactive media content like video. Today’s customer is connected more than ever before. They are accustomed to having access to what they want, when and where ever they... Read More»