Recent Posts

What's This Fuss About Combined Campaigns?

What's This Fuss About Combined Campaigns?

For those of you in the advertising and marketing industry, you may have come across the term “combined campaigns.” You may be curious to know what all of this hype is about. Given that ‘combined campaigns’ has recently been elevated as one of the most sought after buzzwords of 2015,... Read More»

3 New Year’s Resolutions for the Small Business Owner

3 New Year’s Resolutions for the Small Business Owner

With 2015 just on the horizon, I have been thinking a lot about what sorts of resolutions I want to make as a business owner. December is the perfect month to reflect upon what we’ve learned the past year to make even better choices in the coming year. Amidst all... Read More»

Why McDonald’s is Betting on Transparency for its New Marketing Campaign

Why McDonald’s is Betting on Transparency for its New Marketing Campaign

More companies today are embracing the idea of transparency in their business — and with their customers. In the Age of the Empowered Customer, people now have access to more information, more choices, and more opportunities to broadcast their opinions, widely and loudly, than ever before. The balance of power... Read More»

Email Marketing Insights from Green Monday

Email Marketing Insights from Green Monday

Green Monday, which is typically the second Monday in December, is feeling more and more like Cyber Monday in its early days — which means it’s an emerging opportunity for retail marketers. Just like “Cyber Monday” was coined by the National Retail Federation in the 2005 to describe — and... Read More»

Announcing Salesforce Files Connect: Universal File Sharing Speeds Up Business

Announcing Salesforce Files Connect: Universal File Sharing Speeds Up Business

Files are critical to every aspect of business. From advertising copy to sales presentations, bills of material and support FAQs, files are core to every process. As we work, we constantly create new files, and these files are stored across a variety of systems and repositories — creating quite a... Read More»

12 Business Days of Salesforce: 7 Habits of Highly Influential Salespeople and Marketers

12 Business Days of Salesforce: 7 Habits of Highly Influential Salespeople and Marketers

Here at Salesforce, we have the good fortune of coming into frequent contact with some of the most influential salespeople and marketers in their respective industries. Many are well-known authors, speakers, and social media luminaries — not to mention members of our guest blogger program. This year, we asked these... Read More»

Mobile Advertising On The Rise

Mobile Advertising On The Rise

Mobile ownership has now passed the point of critical mass in terms of global ownership: More than half of Americans now own a mobile device, and almost two-thirds of the UK population owns a smartphone. It’s only natural that mobile advertising has taken a place front and center amid the... Read More»

Is Traditional Sales Obsolete? The Shift to Consultative Selling

Is Traditional Sales Obsolete? The Shift to Consultative Selling

As consumers (both the B2C and B2B variety) become savvier and increasingly overwhelmed with sales and marketing messages, they’ve begun to tune out. With a multitude of contributing factors, there’s a distinct shift occurring — moving away from more traditional sales methodologies and towards a more consultative, educational approach to... Read More»

Small Business Spotlight: How Roof Monitor Sustains a Culture of Innovation

Small Business Spotlight: How Roof Monitor Sustains a Culture of Innovation

Roof Monitor is using technology to help businesses save money and keep their buildings safer. Roof Monitor helps manage safety risks and minimize business disruptions by communicating to building owners and other appropriate contacts when action is needed – before damage occurs. As Director of Operations, Karisha Schattenberg has been... Read More»

7 Advantages to Selling During the Holidays

7 Advantages to Selling During the Holidays

Salespeople are quick to use December and the holidays as an excuse as to why they can’t close any sales. Yes, December is different than any other month of the year, but for that reason, it creates some huge opportunities to close sales. Here are 7 advantages to selling during... Read More»