Salesforce for Google AdWords Blog
Salesforce for Google AdWords Blog
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Secrets of Search Marketing Success Webinar Recording
Oct 26, 2007If you enjoyed webinar, Secrets of Search Marketing Success with Salesforce for Google AdWords, or if you somehow missed it, please feel free to give it another spin! Take your pick of media formats, windows media, or flash. The slides are also available below the two video recordings. Enjoy!
Secrets of Search Marketing Success with Salesforce for Google AdWords (Flash Format) 
Secrets of Search Marketing Success with Salesforce for Google AdWords (Windows Format)
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Secrets of Search Marketing Success Webinar Slides
Oct 25, 2007 -
Dreamforce Essentials Kit for Search Marketers
Oct 25, 2007Yesterday we had a great turnout for our Salesforce/Google joint webinar, Secrets of Search Marketing Success. We'll be posting the presentation and slides shortly. Thanks to everyone for attending. One of the central themes of the webinar was how to use 1) Google AdWords to drive traffic to your website, 2) How to leverage your website to convert website visitors to leads, and 3) How to use Salesforce for Google AdWords to turn those leads into new customers.
We referenced a few Dreamforce presentations/videos during the webinar, so we thought we'd put together the Dreamforce Essentials Kit for Search Marketers. This kit consists of presentations and videos from the Dreamforce '07 conference that may be of interest to those of you who attended the Secrets of Search Marketing Success webinar.
Salesforce for Google AdWords Your Website: Hub of Marketing SEM with Google AdWords
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Web-to-Lead Form Validation
Sep 25, 2007Nobody gets excited about dirty data in a CRM implementation. One great way to keep your data clean is to implement client-side javascript validation with your web-to-lead forms. This is a valuable technique for ensuring that a user completes certain required fields before they can submit your form. Just be careful not to overdo it, implementing excessive form validation will annoy users and cause your conversion rates to drop, so consider any client side validation alongside your marketing objectives.
The Web-to-Lead Validation Call
Simply add the following onsubmit function call to your existing Salesforce web-to-lead forms as shown by green text in the example below. Please note that other javascript functions (such as placing an onclick function on your submit button) are not certified.
<form action="https://www.salesforce.com/servlet/servlet.WebToLead" method="POST" onsubmit="return validation(this);">
<input type=hidden name="oid" value="insert_your_oid_here">
<input type=hidden name="retURL" value="http://www.company.com/thanks.html"><label for="first_name">First Name</label><input id="first_name" maxlength="40" name="first_name" size="20" type="text" /><br>
<label for="last_name">Last Name</label><input id="last_name" maxlength="40" name="last_name" size="20" type="text" /><br>
<label for="email">Email</label><input id="email" maxlength="80" name="email" size="20" type="text" /><br>
<label for="company">Company</label><input id="company" maxlength="40" name="company" size="20" type="text" /><br>
<input type="submit" name="submit">
</form>
The Validation Function
Then include a javascript validation function, either directly in your HTML header or by reference. For example:function validation(form) {
if(form.first_name.value == '') {
alert('Please enter your first name');
form.first_name.focus();
return false;
}
if(form.last_name.value == '') {
alert('Please enter your last name');
form.last_name.focus();
return false;
}
if(form.email.value == '') {
alert('Please enter your email address');
form.email.focus();
return false;
}
if(form.company.value == '') {
alert('Please enter your company');
form.company.focus();
return false;
}
return true;
}
Certififed with Salesforce for Google AdWords
The techniques noted here are supported with standard web-to-lead forms and are certified not to conflict with the website tracking provided by Salesforce for Google AdWords. As always, please contact us with questions via email: sfga (at) salesforce (dot) com -
Search Campaign Success with Google AdWords
Sep 24, 2007The Salesforce for Google AdWords hands-on lab was one of the most impacted sessions of Dreamforce 2007. Unlike many of the track sessions which will be posted to YouTube and/or Google Video this week, a hands-on lab doesn't lend itself well to an exciting video replay. However, many folks have asked for a copy of the slides that were used during the hands-on lab, which you can now download here:
Download: Hands-On: Search Campaign Success with Google AdWords (2MB PDF)
Special thanks to Sean Whiteley for leading the session, and to the amazing team of Google AdWords gurus that delivered killer content: Ty Heath, Kristina Cutura, and Justin Vinluan (pictured above from right to left)
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Get Your Dreamforce On
Sep 16, 2007Dreamforce 2007 is upon us, officially kicking off tonight at San Francisco's Moscone Center. We had an amazing turnout this Sunday evening in the Salesforce/Google campground. Check out Sean Whiteley drawing a crowd as he demonstrates Salesforce for Google AdWords in the campground theater...
...while Google and Salesforce representatives answer questions on the expo floor
If you're planning to attend the conference, be sure to check out all of the track sessions showcasing Saleforce for Google AdWords:
Monday 11:30am - Marketing in the Google Era
Monday 5:00pm - Your Website, The Hub of Marketing
Tuesday 11:15am - Hands-On Lab: Salesforce for Google AdWords
Tuesday 3:45pm - Salesforce for Google AdWords, The Basics
Wednesday 9:00am - Advanced Search Engine MarketingAdditionally, Jeff's post over on the Google Enterprise blog outlines the expanded areas of Salesforce/Google collaboration including website analytics, mash-up development, google apps demos, and announcements of new, new, new appexchange mashups.
See you tomorrow!
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Why Are You Messin' With My URLs?
Aug 19, 2007We recently received a great question from a savvy AdWords user over on the message boards. We've been asked this question a few times, so we figured that now would be a great time to expand. Scott asks:
Can anyone explain why Salesforce makes updates to the URL's of my Google ads after the initial connection to Google?
What's happening?
Salesforce applies tracking parameters onto the end of the destination URLs of your text ads or keyword-specific destination URLs. You may have noticed this if you edit one of the text ads in your AdWords account.
Why does Salesforce do this?
Google dynamically serves one of your advertisements based on broad/phrase/exact keyword match on a search engine or a contextual match from their content network. The tracking parameters allow salesforce to understand exactly how someone found your website. which keyword? which search term? which ad? which ad group? which google campaign?What do these parameters look like?
Salesforce adds two tracking parameters to the end of your text ads and/or keyword-specific destination URLs. The parameters are _kk and _kt. When added to a URL of a standard text ad, they look something like this:http://www.tatesupplies.com?_kk=equipmentrentals&_kt=3379166f-49a0-431d-a20c-7805d06fa958
How often are these parameters applied?
When you first link an AdWords account to Salesforce, it happens immediately. On an ongoing basis, Salesforce needs to understand if you have added or changed anything in your account. Depending on the size of your AdWords account, Salesforce will make this check every few hours and apply tracking parameters as necessaryWhat if I've got other parameters on my URLs?
That's OK, Salesforce will just add our _kk and _kt parameters onto the end of the string, so we wont muck with any additional tracking you're doing.What if I go into AdWords and delete the Salesforce tracking parameters?
Not to worry, if you've gone into the AdWords UI and messed with the Salesforce tracking parameters, the next time we check for new changes or additions we will recognize that you've altered one of the parameters. In this case, we will automatically fix it.
Does this help Salesforce track organic search as well?
Certainly, when salesforce sees clicks that come from google without tracking codes, we can assume that these clicks did not come from one of your ads, and we can mark them as having come from Google organic search. Learn more...
Can you track clicks from MSN, Yahoo, or my partner websites?
Yes, earlier this year we expanded the tracking to include organic search from MSN, Yahoo, Ask.com, and many other search engines. We also included web referral tracking which will show you clicks that come to your website from other sites on the web, such as your business partners. Learn more...More questions?
Contact the Salesforce for Google AdWords crew.
mailto: sfga@salesforce.com -
Salesforce for Google Adwords Learning Center
Jun 25, 2007To get you started with Salesforce and Google Adwords, we have created a series of short training topics that will help you up get up and running. You can also check your knowledge by taking the quiz associated with each lesson. This training content is updated regularly and you will always find the latest at the official Salesforce learning center
Module 1: What is Salesforce for Google AdWords? Lesson 1: How Will I Use Salesforce for Google AdWords? - 3 Minutes Module 2: How Do I Register for Google AdWords? Lesson 1: How do I Create a New Google AdWords Account? - 2 Minutes Lesson 2: How do I Link an Existing Google AdWords Account with Salesforce? - 2 Minutes Module 3: How Do I Set Up My Website for Lead Tracking? Lesson 1: How do I Create a Web-to Lead Form? - 2 Minutes Lesson 2: How Can I Add Tracking Code to My Website? - 3 Minutes Lesson 3: How do I Test to Confirm Website Setup is Complete? - 1 Minute Module 4: How Do I View Tracked Leads with Salesforce for Google AdWords? Lesson 1: How do I use the Google AdWords Account Summary? - 1 Minute Lesson 2: What are the Lead Source and Lead Source Details? - 2 Minutes Lesson 3: What can I see with Google AdWords Dashboard? - 3 Minutes Lesson 4: How do the Google AdWords Reports work? - 2 Minutes
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New Package Available, Sah-weet!
Jun 22, 2007We've recently released a brand-spankin' new version of the Salesforce for Google AdWords package on AppExchange, and its got some great new functionality for both new and existing advertisers. Highlights of the new package include:
- Completely revamped registration flow for new and existing advertisers
- Enhanced website setup and new website setup test utility
- New reports and dashboards for Google AdWords *and* website lead tracking
How can I tell if I'm using the latest version?
You can always tell which version of an AppExchange package you're running by looking at the installed apps section of the setup area. Simply navigate to Setup > Exchange > Installed Apps. You can tell that you're using the latest version by looking for Version 42, if you see something that looks like this, you're in business:
Can I upgrade to the latest version?
Absolutely, you can always upgrade to the vatest version of an AppExchange package. If you are on an earlier version and would like to upgrade, complete the following steps:- Install the latest version of Salesforce for Google AdWords into Salesforce
- Pull down the AppExchange menu and select Google AdWords
- Click on the tab labeled Google AdWords Setup
- Follow the on-screen upgrade instructions, it should only take a few seconds
- Uninstall the old package version from Setup > Exchange > Installed Apps
NOTE: The salesforce for Google AdWords system has changed over time, and the new package may differ in features and experience from your current version. These changes will be presented to you as you follow the on-screen upgrade instructions. Please be careful to read the details of these upgrade instructions, or contact us anytime via email: sfga@salesforce.com
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Process Maps Get a Makeover (...and some Google AdWords Love)
Jun 18, 2007We decided to revamp the popular Sales and Marketing Process Map with all-new Google AdWords goodness. We've also added some expanded graphics that describe how organizations are effectively using Google AdWords as a lead generation vehicle. These tools are available in PPT format and we encourage you to customize the processes to match your business. Please feel free to make them your own and share with other folks in your organization.
Sales and Marketing Process Map: Download 3-Slide PPT
Google AdWords Lead Generation Process: Download PDF
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