Salesforce for Google AdWords Blog - October 2006

• Google AdWords Dreamforce Video

  Kraig Swensrud Oct 25, 2006

  Watch Video
  View Slides
  Download PPT
  
  Abstract: Salesforce for Google AdWords has turned search marketing into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. This SEM presentation from Dreamforce '06 focuses on the latest tricks for optimizing SEM performance, honing lead flow with the latest organic and paid search techniques, and measuring ROI from keyword to close.

  Presenters:

  Julie Gibbs, salesforce.com
  Adam Lewis, Google
  Kraig Swensrud, salesforce.com
  David Bergstrom, Yamaha

  0 Comments | Bookmark

• Introduction to Search Engine Marketing (SEM)

  Kraig Swensrud Oct 12, 2006

  We're pleased to release the first installment of the Salesforce for Google AdWords webinar series.  We hope that you find this information useful as you evaluate and understand the product capabilities.   

  

  Now posted! Separate presentations for beginning and advanced advertisers...enjoy!
  
  Complete Series:
  a) Introduction to Search Marketing

  b) Salesforce for Google AdWords - New Advertiser Tutorial

  c) Salesforce for Google AdWords - Existing Advertiser Tutorial
  0 Comments | Bookmark

• Search Marketing at Dreamforce '06

  Kraig Swensrud Oct 7, 2006

  Here at salesforce.com, the madness that precedes the Dreamforce conference is in full swing.  We anticipate the largest Salesforce user and developer conference ever, with over 5,000 attendees, starting tomorrow evening in San Francisco.

  
  

  

  Of particular interest to the readers of the Google AdWords blog is the inclusion of a search marketing session on Tuesday afternoon featuring our partner Google and our customer Yamaha Corporation of North America. 
  
  Getting the Most Hits: Search Engine Marketing Best Practices
  Tuesday, October 10, 3:45 PM
  
  Description:  salesforce.com has turned SEM into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. Join us to hear about the latest tricks for optimizing SEM performance, using Salesforce for Google AdWords, honing lead flow with the latest organic and paid search techniques , and measuring ROI from keyword to close. You’ll gain valuable insights directly from Google and hear from successful Salesforce customers, too.

  Find more marketing tracks at the Dreamforce website

  1 Comments | Bookmark

• The New Feed - Get It Now!

  Kraig Swensrud Oct 3, 2006

  To all previous subscribers to the Kieden Blog, please note that our feed URL has changed, and you can now subscribe to our new blog feed at http://feeds.feedburner.com/sfga.  Please update your feedreader accordingly!

  - The Salesforce for Google AdWords Crew

  0 Comments | Bookmark