Salesforce for Google AdWords Blog
Salesforce for Google AdWords Blog - January 2007
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New Changes to Website Lead Tracking
Jan 16, 2007If you logged in this week after the latest release of Winter '07, you may have spotted a few new changes to Salesforce for Google AdWords. Among them was a noticable change to website lead tracking and reporting:
Lead Source and Lead Source Details Activity Record
When Salesforce for Google AdWords correlates website traffic with inbound leads, it automatically determines where that lead originated, and populates the Lead Source field accordingly. For example, if that lead originally came to your site from a Google AdWords ad click, the Lead Source will say "PPC-Google," or if the converted website visitor orginally was searching on Yahoo, the lead source will say "Organic-Yahoo"
Here's an example of what a Lead will now look like:
Lead Source:
The following is a list of values that will populate the Lead Source field automatically. These values apply to leads that have been generated from web-to-lead forms containing the salesforce javascript snippet. With respect to organic search, Salesforce will report clicks from the following major search engines: Google, Yahoo, MSN, Altavista, AOL, A9, Ask.com, Lycos, Mamma, Netscape, and Earthlink.
When the following happens... Lead Source will be...
The Lead originated from a click on a Google AdWords ad Google AdWords The Lead originated from a click on an unpaid search listing
Organic-SearchEngine
The Lead originated from another website, such as a partner Web Referral The lead resulted from a user who typed your URL in directly Web Direct Lead Source Details:
At the same time as the Lead Source is populated, Salesforce for Google AdWords creates an activity record containing the details of that lead source. For added clarity in the connection between these 2 fields, the activity record has been renamed Lead Source Details. The Lead Source Details activity record is populated with the following information:
If Lead Source value is... Expect Lead Source Details to contain... Google AdWords
Campaign, Ad Group, Creative, Keyword Phrase, Keyword Organic-SearchEngine
Referring URL, search engine, keyword phrase Web Referral Referring URL Web Direct No data We are always looking to attach the most relevant and meaningful website information to the Lead object. Got ideas? Comment here or post them to IdeaExchange.
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Winter '07 is Here!
Jan 16, 2007With Apex Day upon us, the Salesforce Winter '07 release is officially here!
A major new addition to the Salesforce Marketing product line is addition of Search Engine Marketing (SEM) functionality known as Salesforce for Google AdWords. Join Sean Whiteley, one of the creators of Salesforce for Google AdWords as he shares the new Winter '07 features:
In addition, you can find an overview of Salesforce for Google AdWords on the Winter '07 Feature Detail page, where you will see additional links to Winter '07 release notes and the top-ranked Salesforce for Google AdWords video from Dreamforce '06.
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Google AdWords Learning Center
Jan 15, 2007One thing that's true about Google AdWords and world of search marketing, it never stops changing. Google is either adding new features to the AdWords UI, or changes are being made to the way ads are scored, ranked and served. Lately, we seem to be forwarding one URL in particular as more of our own employees get up to speed on the inner workings of Google AdWords:
Bookmark this URL, or just remember it.
http://www.google.com/adwords/learningcenter/The Google AdWords Learning Center:
This is the number one resource we recommend for marketers and business owners who are working with Google AdWords. It covers everything from the basics (getting started), to more advanced topics (ad ranking and the AdWords quality score). With lessons in multimedia or text, it's simple to understand and easy to digest. Forward the URL along to others or comment here with your favorite AdWords educational resources.
Think that Salesforce should invest in a similar learning center as part of the successforce.com website? Comment here or post to IdeaExchange and let us hear it.
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