Salesforce for Google AdWords Blog - February 2007

• Seven Years of Search

  Kraig Swensrud Feb 19, 2007

  Over the years it has been a challenge to stay on top of the changing relationships in the world of search.  To keep up with the latest, we have always referenced the Search Engine Relationship Chart created by Bruce Clay.  The chart is a visual depiction of the connections between search engines, organic listings, and advertising networks. 

  On a recent visit to Bruce Clay's website, we came across something even more interesting, a histogram showing search engine relationships over the past seven years.  You can visually trace the history of search marketing back through the years, and watch Google's rise to prominence in paid search.
  

  Pretty cool.  Thanks to the folks at Bruce Clay, Inc for putting this together. 

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• Paid Search Works for Online Marketers

  Kraig Swensrud Feb 2, 2007

  An interesting article was posted today on emarketer.com, What Works, and What Doesn't, in Online Marketing.  The article highlights the best performeing and worst performing online marketing tactics of 2006.  The survey was conducted by ad:tech and Marketing Sherpa.

  Of special note to our readers, paid search (which is nearly synonymous with Google AdWords) has topped the list for two years running as the best performing online advertising tactic for US online marketers:

   

  In addition, when surveyed on budget plans for 2007, it appears that online marketers will continue to invest in paid search campaigns. 

  

  
  

  For more detail, read the full article at www.emarketer.com

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