Salesforce for Google AdWords Blog
Salesforce for Google AdWords Blog - June 2007
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Salesforce for Google Adwords Learning Center
Jun 25, 2007To get you started with Salesforce and Google Adwords, we have created a series of short training topics that will help you up get up and running. You can also check your knowledge by taking the quiz associated with each lesson. This training content is updated regularly and you will always find the latest at the official Salesforce learning center
Module 1: What is Salesforce for Google AdWords? Lesson 1: How Will I Use Salesforce for Google AdWords? - 3 Minutes Module 2: How Do I Register for Google AdWords? Lesson 1: How do I Create a New Google AdWords Account? - 2 Minutes Lesson 2: How do I Link an Existing Google AdWords Account with Salesforce? - 2 Minutes Module 3: How Do I Set Up My Website for Lead Tracking? Lesson 1: How do I Create a Web-to Lead Form? - 2 Minutes Lesson 2: How Can I Add Tracking Code to My Website? - 3 Minutes Lesson 3: How do I Test to Confirm Website Setup is Complete? - 1 Minute Module 4: How Do I View Tracked Leads with Salesforce for Google AdWords? Lesson 1: How do I use the Google AdWords Account Summary? - 1 Minute Lesson 2: What are the Lead Source and Lead Source Details? - 2 Minutes Lesson 3: What can I see with Google AdWords Dashboard? - 3 Minutes Lesson 4: How do the Google AdWords Reports work? - 2 Minutes
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New Package Available, Sah-weet!
Jun 22, 2007We've recently released a brand-spankin' new version of the Salesforce for Google AdWords package on AppExchange, and its got some great new functionality for both new and existing advertisers. Highlights of the new package include:
- Completely revamped registration flow for new and existing advertisers
- Enhanced website setup and new website setup test utility
- New reports and dashboards for Google AdWords *and* website lead tracking
How can I tell if I'm using the latest version?
You can always tell which version of an AppExchange package you're running by looking at the installed apps section of the setup area. Simply navigate to Setup > Exchange > Installed Apps. You can tell that you're using the latest version by looking for Version 42, if you see something that looks like this, you're in business:
Can I upgrade to the latest version?
Absolutely, you can always upgrade to the vatest version of an AppExchange package. If you are on an earlier version and would like to upgrade, complete the following steps:- Install the latest version of Salesforce for Google AdWords into Salesforce
- Pull down the AppExchange menu and select Google AdWords
- Click on the tab labeled Google AdWords Setup
- Follow the on-screen upgrade instructions, it should only take a few seconds
- Uninstall the old package version from Setup > Exchange > Installed Apps
NOTE: The salesforce for Google AdWords system has changed over time, and the new package may differ in features and experience from your current version. These changes will be presented to you as you follow the on-screen upgrade instructions. Please be careful to read the details of these upgrade instructions, or contact us anytime via email: sfga@salesforce.com
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Process Maps Get a Makeover (...and some Google AdWords Love)
Jun 18, 2007We decided to revamp the popular Sales and Marketing Process Map with all-new Google AdWords goodness. We've also added some expanded graphics that describe how organizations are effectively using Google AdWords as a lead generation vehicle. These tools are available in PPT format and we encourage you to customize the processes to match your business. Please feel free to make them your own and share with other folks in your organization.
Sales and Marketing Process Map: Download 3-Slide PPT
Google AdWords Lead Generation Process: Download PDF
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AdWords AdWords Everywhere
Jun 18, 2007With the Google/Salesforce.com alliance announced on June 5th, 2007 we are now including Google AdWords integration in all Salesforce editions (Group Edition, Professional Edition, Enterprise Edition, Unlimited Edition). Furthermore we've upgraded all of our existing Team Edition customers worldwide to Group Edition featuring Google AdWords. Next time any existing Team Edition customer logs in, you will actomatically be able to access the new functionality. Simply select Google AdWords from the AppExchange pulldown menu to get started:
For existing Professional, Enterprise, and Unlimited Edition customers, you also have the power to install Salesforce for Google AdWords. It's now included with your existing license and won't count against your tab limits! Visit the AppExchange and get it now.
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Google and Salesforce.com - Webbing Together
Jun 18, 2007
More and more, companies of all sizes are running their mission-critical business processes on services
delivered via the
Internet. And more and more, companies are running their businesses on
services delivered by Google and salesforce.com. This is especially
true for small and medium-sized businesses, who do not have the time or
money to spend on infrastructure and software. Last week, salesforce.com and Google announced that they are forming a global alliance and will collaborate to provide online advertising from Google, and CRM from salesforce.com in one, nice, easy-to-use package. See what the Economist has to say about it.
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Salesforce and Google form Global Alliance
Jun 15, 2007On June 5th 2007, Google and Salesforce.com executives gathered for a press conference at the Palace Hotel in San Francisco, CA to announce the Google Salesforce.com Global Alliance. The two companies are teaming up to distribute on-demand technologies to companies of all sizes.
Marc Benioff, Salesforce.com chairman and CEO, was joined on stage by Sheryl Sandberg, Google VP of Online Sales and Operations to make the announcement. Highlights of the event included the partnerhsip announcment and the availability of a new product, Salesforce Group Edition featuring Google AdWords.
- View the entire keynote presentation and product demonstration
- See event interviews with joint customers and partners
- Watch the event trailer
"The Web has quickly become the most powerful tool small and medium sized businesses can use to compete and win in today’s economy," said Eric Schmidt, chief executive officer at Google. "Combining the power and simplicity of Salesforce with Google AdWords helps businesses find and keep customers to ultimately drive their continued success."
"The alliance of Google and salesforce.com brings together the world’s leading platforms to empower small and medium size businesses to accelerate and thrive," said Marc Benioff, chairman and CEO of salesforce.com. "The Internet has completely changed the landscape for small and medium businesses and the alliance between Google and salesforce.com enables companies of all sizes to acquire new customers and streamline their business to experience unfettered success."
"Now there is a single online destination for businesses of all sizes to attract and acquire new customers, while closely tracking the return on their valuable marketing dollars," said Sheryl Sandberg, Vice President, global online sales and operations at Google. "This alliance is about introducing new audiences to the benefits of online advertising, marketing and sales through the integration of two world-class solutions to help small and medium businesses succeed in today’s global marketplace."
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