Salesforce for Google AdWords Blog
Salesforce for Google AdWords Blog - Keywords
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Search Campaign Success with Google AdWords
Sep 24, 2007The Salesforce for Google AdWords hands-on lab was one of the most impacted sessions of Dreamforce 2007. Unlike many of the track sessions which will be posted to YouTube and/or Google Video this week, a hands-on lab doesn't lend itself well to an exciting video replay. However, many folks have asked for a copy of the slides that were used during the hands-on lab, which you can now download here:
Download: Hands-On: Search Campaign Success with Google AdWords (2MB PDF)
Special thanks to Sean Whiteley for leading the session, and to the amazing team of Google AdWords gurus that delivered killer content: Ty Heath, Kristina Cutura, and Justin Vinluan (pictured above from right to left)
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Why Are You Messin' With My URLs?
Aug 19, 2007We recently received a great question from a savvy AdWords user over on the message boards. We've been asked this question a few times, so we figured that now would be a great time to expand. Scott asks:
Can anyone explain why Salesforce makes updates to the URL's of my Google ads after the initial connection to Google?
What's happening?
Salesforce applies tracking parameters onto the end of the destination URLs of your text ads or keyword-specific destination URLs. You may have noticed this if you edit one of the text ads in your AdWords account.
Why does Salesforce do this?
Google dynamically serves one of your advertisements based on broad/phrase/exact keyword match on a search engine or a contextual match from their content network. The tracking parameters allow salesforce to understand exactly how someone found your website. which keyword? which search term? which ad? which ad group? which google campaign?What do these parameters look like?
Salesforce adds two tracking parameters to the end of your text ads and/or keyword-specific destination URLs. The parameters are _kk and _kt. When added to a URL of a standard text ad, they look something like this:http://www.tatesupplies.com?_kk=equipmentrentals&_kt=3379166f-49a0-431d-a20c-7805d06fa958
How often are these parameters applied?
When you first link an AdWords account to Salesforce, it happens immediately. On an ongoing basis, Salesforce needs to understand if you have added or changed anything in your account. Depending on the size of your AdWords account, Salesforce will make this check every few hours and apply tracking parameters as necessaryWhat if I've got other parameters on my URLs?
That's OK, Salesforce will just add our _kk and _kt parameters onto the end of the string, so we wont muck with any additional tracking you're doing.What if I go into AdWords and delete the Salesforce tracking parameters?
Not to worry, if you've gone into the AdWords UI and messed with the Salesforce tracking parameters, the next time we check for new changes or additions we will recognize that you've altered one of the parameters. In this case, we will automatically fix it.
Does this help Salesforce track organic search as well?
Certainly, when salesforce sees clicks that come from google without tracking codes, we can assume that these clicks did not come from one of your ads, and we can mark them as having come from Google organic search. Learn more...
Can you track clicks from MSN, Yahoo, or my partner websites?
Yes, earlier this year we expanded the tracking to include organic search from MSN, Yahoo, Ask.com, and many other search engines. We also included web referral tracking which will show you clicks that come to your website from other sites on the web, such as your business partners. Learn more...More questions?
Contact the Salesforce for Google AdWords crew.
mailto: sfga@salesforce.com -
Salesforce for Google Adwords Learning Center
Jun 25, 2007To get you started with Salesforce and Google Adwords, we have created a series of short training topics that will help you up get up and running. You can also check your knowledge by taking the quiz associated with each lesson. This training content is updated regularly and you will always find the latest at the official Salesforce learning center
Module 1: What is Salesforce for Google AdWords? Lesson 1: How Will I Use Salesforce for Google AdWords? - 3 Minutes Module 2: How Do I Register for Google AdWords? Lesson 1: How do I Create a New Google AdWords Account? - 2 Minutes Lesson 2: How do I Link an Existing Google AdWords Account with Salesforce? - 2 Minutes Module 3: How Do I Set Up My Website for Lead Tracking? Lesson 1: How do I Create a Web-to Lead Form? - 2 Minutes Lesson 2: How Can I Add Tracking Code to My Website? - 3 Minutes Lesson 3: How do I Test to Confirm Website Setup is Complete? - 1 Minute Module 4: How Do I View Tracked Leads with Salesforce for Google AdWords? Lesson 1: How do I use the Google AdWords Account Summary? - 1 Minute Lesson 2: What are the Lead Source and Lead Source Details? - 2 Minutes Lesson 3: What can I see with Google AdWords Dashboard? - 3 Minutes Lesson 4: How do the Google AdWords Reports work? - 2 Minutes
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Keyword vs. Keyword Phrase
Apr 12, 2007Salesforce for Google AdWords tracks 5 major Google AdWords components and helps an advertiser understand which aspects of those components are effectively generating leads, pipeline, and revenue. They include:
- Search Campaign (Google Campaign)
- Ad Group
- Text Ad
- Keyword
- Keyword Phrase
What's the difference between a Keyword and a Keyword Phrase?
A Keyword is the word or phrase that you buy from Google, while a Keyword Phrase is the search team that a user types into the Google search box (we're considering renaming keyword phrase to search phrase for better clarity).
Why might these be different?
Google AdWords allows you to buy keywords with a variety of keyword matching options. Keyword matching options is a feature of the Google AdWords program that allows you control how broad or precise a users search on Google.com must be to trigger your ad. Using these matching options, you can more effectively target your ads to appropriate search queries. The matching options are broad match, phrase match, exact match, and negative match. Watch the demo at the Google AdWords Learning Center.For Example, you may have purchased the broad matched keyword slushies. In this example, your advertisement will trigger when users search on the following keyword phrases:
- supersonic slushies
- slushies
- slushies raspberry
- Licious Lemon Limecicle slushies
Understanding what works
You can use then the Google AdWords dashboard in Salesforce to see which keywords and which keyword phrases are generating leads, pipeline, and revenue.
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Google AdWords Learning Center
Jan 15, 2007One thing that's true about Google AdWords and world of search marketing, it never stops changing. Google is either adding new features to the AdWords UI, or changes are being made to the way ads are scored, ranked and served. Lately, we seem to be forwarding one URL in particular as more of our own employees get up to speed on the inner workings of Google AdWords:
Bookmark this URL, or just remember it.
http://www.google.com/adwords/learningcenter/The Google AdWords Learning Center:
This is the number one resource we recommend for marketers and business owners who are working with Google AdWords. It covers everything from the basics (getting started), to more advanced topics (ad ranking and the AdWords quality score). With lessons in multimedia or text, it's simple to understand and easy to digest. Forward the URL along to others or comment here with your favorite AdWords educational resources.
Think that Salesforce should invest in a similar learning center as part of the successforce.com website? Comment here or post to IdeaExchange and let us hear it.
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Touch Google, Touch the Market
Nov 13, 2006
It can be a challenge to understand the relationships between providers of organic search results, paid search results, and internet directory listings. Just when you've got the hang of things, you blink, and the world seems to change...new players, restructured deals (is yahoo really going to buy AOL?), and websites you've never even heard of before (dogpile, mamma, excite, and other meta-search engines).A marketing professional in 2006 could get confused by this madness. Those who are looking to use internet search for awareness or demand generation can remember one simple phrase when it comes to sponsored search: If you touch Google AdWords, you touch the market.
One sponsored advertisement placed with Google AdWords is displayed on google.com, and the sponsored results are syndicated to many other search engines, inclusing Ask, AOL, Netscape, Lycos, Hotbot, and a myriad of other meta-search engines. Compare this with Yahoo and MSN, whose sponsored links currently serve primarily only their own web properties.
Of course, this world is bound to change. As a good reference, we periodically check our sanity with Bruce Clay's Search Engine Relationship Chart.
TIP: To experiment with the Google syndicated sponsored search network, log into Google AdWords, navigate to a campaign, and select Edit Campaign Settings. Salesforce for Google AdWords customers who have a linked AdWords account can take advantage of ad tracking through the syndicated network.
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New Advertiser Tutorial
Nov 4, 2006The New Advertiser Tutorial is designed for Salesforce customers new to the world or online advertising and Salesforce for Google AdWords. After viewing this webinar, you will be able to:
- Activate your new Google AdWords account
- Place ads on Google by creating a new search campaign
- Build effective landing pages to convert website visitors
- Track search effectiveness with reports and dashboards
Complete Series:
a) Introduction to Search Marketing
b) Salesforce for Google AdWords - New Advertiser Tutorial
c) Salesforce for Google AdWords - Existing Advertiser Tutorial -
Google AdWords Dreamforce Video
Oct 25, 2006
Watch Video
View Slides
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Abstract: Salesforce for Google AdWords has turned search marketing into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. This SEM presentation from Dreamforce '06 focuses on the latest tricks for optimizing SEM performance, honing lead flow with the latest organic and paid search techniques, and measuring ROI from keyword to close.Presenters:
Julie Gibbs, salesforce.com
Adam Lewis, Google
Kraig Swensrud, salesforce.com
David Bergstrom, Yamaha -
Introduction to Search Engine Marketing (SEM)
Oct 12, 2006We're pleased to release the first installment of the Salesforce for Google AdWords webinar series. We hope that you find this information useful as you evaluate and understand the product capabilities.
Now posted! Separate presentations for beginning and advanced advertisers...enjoy!
Complete Series:
a) Introduction to Search Marketing
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