Salesforce for Google AdWords Blog
Salesforce for Google AdWords Blog
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AdWords AdWords Everywhere
Jun 18, 2007With the Google/Salesforce.com alliance announced on June 5th, 2007 we are now including Google AdWords integration in all Salesforce editions (Group Edition, Professional Edition, Enterprise Edition, Unlimited Edition). Furthermore we've upgraded all of our existing Team Edition customers worldwide to Group Edition featuring Google AdWords. Next time any existing Team Edition customer logs in, you will actomatically be able to access the new functionality. Simply select Google AdWords from the AppExchange pulldown menu to get started:
For existing Professional, Enterprise, and Unlimited Edition customers, you also have the power to install Salesforce for Google AdWords. It's now included with your existing license and won't count against your tab limits! Visit the AppExchange and get it now.
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Google and Salesforce.com - Webbing Together
Jun 18, 2007
More and more, companies of all sizes are running their mission-critical business processes on services
delivered via the
Internet. And more and more, companies are running their businesses on
services delivered by Google and salesforce.com. This is especially
true for small and medium-sized businesses, who do not have the time or
money to spend on infrastructure and software. Last week, salesforce.com and Google announced that they are forming a global alliance and will collaborate to provide online advertising from Google, and CRM from salesforce.com in one, nice, easy-to-use package. See what the Economist has to say about it.
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Salesforce and Google form Global Alliance
Jun 15, 2007On June 5th 2007, Google and Salesforce.com executives gathered for a press conference at the Palace Hotel in San Francisco, CA to announce the Google Salesforce.com Global Alliance. The two companies are teaming up to distribute on-demand technologies to companies of all sizes.
Marc Benioff, Salesforce.com chairman and CEO, was joined on stage by Sheryl Sandberg, Google VP of Online Sales and Operations to make the announcement. Highlights of the event included the partnerhsip announcment and the availability of a new product, Salesforce Group Edition featuring Google AdWords.
- View the entire keynote presentation and product demonstration
- See event interviews with joint customers and partners
- Watch the event trailer
"The Web has quickly become the most powerful tool small and medium sized businesses can use to compete and win in today’s economy," said Eric Schmidt, chief executive officer at Google. "Combining the power and simplicity of Salesforce with Google AdWords helps businesses find and keep customers to ultimately drive their continued success."
"The alliance of Google and salesforce.com brings together the world’s leading platforms to empower small and medium size businesses to accelerate and thrive," said Marc Benioff, chairman and CEO of salesforce.com. "The Internet has completely changed the landscape for small and medium businesses and the alliance between Google and salesforce.com enables companies of all sizes to acquire new customers and streamline their business to experience unfettered success."
"Now there is a single online destination for businesses of all sizes to attract and acquire new customers, while closely tracking the return on their valuable marketing dollars," said Sheryl Sandberg, Vice President, global online sales and operations at Google. "This alliance is about introducing new audiences to the benefits of online advertising, marketing and sales through the integration of two world-class solutions to help small and medium businesses succeed in today’s global marketplace."
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Google Dominates Q1 with $3.66B in Revenue
Apr 20, 2007Yesterday Google announced its first quarter results that blew past the estimates of many industry analysts. Here's the quick and dirty on Google's Q1:
- Revenue: $3.66 billion, up 63% from $2.25 billion a year ago
- Profit: $1 billion, or $3.18 a share, up from $592.3 million, or $1.95 a share, a year earlier
It was also the second consecutive quarter in which Google earned $1 billion. As reported by the AP, this is more than many more-established media companies make in an entire year.
As most people know, Google's core business is online advertising, with 99% of revenues coming from ad clicks purchased through the Google AdWords. Surprisingly, even with some stiff competition coming from Yahoo (recently released Panama) and Microsoft (recently released AdCenter), Google's ad revenues are clearly dominating those from its rivals. Many Salesforce customers note that Google's ad system delivers higher quality web traffic and therefore, more qualified leads.
Here's the breakdown from eMarketer (check out their full report)
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Keyword vs. Keyword Phrase
Apr 12, 2007Salesforce for Google AdWords tracks 5 major Google AdWords components and helps an advertiser understand which aspects of those components are effectively generating leads, pipeline, and revenue. They include:
- Search Campaign (Google Campaign)
- Ad Group
- Text Ad
- Keyword
- Keyword Phrase
What's the difference between a Keyword and a Keyword Phrase?
A Keyword is the word or phrase that you buy from Google, while a Keyword Phrase is the search team that a user types into the Google search box (we're considering renaming keyword phrase to search phrase for better clarity).
Why might these be different?
Google AdWords allows you to buy keywords with a variety of keyword matching options. Keyword matching options is a feature of the Google AdWords program that allows you control how broad or precise a users search on Google.com must be to trigger your ad. Using these matching options, you can more effectively target your ads to appropriate search queries. The matching options are broad match, phrase match, exact match, and negative match. Watch the demo at the Google AdWords Learning Center.For Example, you may have purchased the broad matched keyword slushies. In this example, your advertisement will trigger when users search on the following keyword phrases:
- supersonic slushies
- slushies
- slushies raspberry
- Licious Lemon Limecicle slushies
Understanding what works
You can use then the Google AdWords dashboard in Salesforce to see which keywords and which keyword phrases are generating leads, pipeline, and revenue.
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Not in a Million Years Would We Run a Print Ad
Apr 9, 2007As a marketer in the high tech space, I subscribe to more than a few technology publications, trade journals and magazines. Wired magazine, Business 2.0, Computerworld, ZDnet, and a host of others. It was only a few years ago that I read all of them in print, but today I find myself increasingly reading articles online and sharing good stories with my friends over IM and email.
I still do read a few of these publications in print, which tends to work well when sitting on cross-country plane flights or long BART rides to Embarcadero Station. But, without a doubt, times are clearly changing. Last week I opened my mailbox to find the latest print issue of Infoworld, a publication that reports on news in the tech sector. The Cover Story Read:
A new Era begins, after 29 years and 1384 issues, we're folding our print publication and focusing solely on the Web
Every once in a while it smacks you in the face, publications are moving exclusively online because advertising budgets are driving them there.
If a company came to us and said 'We want to generate leads for our sales people', not in a million years would we run a print ad. - Dick Reed, CEO, Just Media Inc.
The reason ad budgets are shifting online is simple: What happens on the web is measurable and advertisers prefer to spend money on trackable media. Online advertisers can mesaure every aspect of a campaign. They can count every impression, analyze every click, and track every web visitor through the sales process, from suspect, to lead, to opportunity, to closed sale. With a little bit of website configuration, Salesforce customers can easily track these aspects of a Google AdWords campaign.
When advertisers can track what's working, they feel confident about spending more of their ad budget on channels that product measurable results.
Now does anyone know when BART or United Airlines will provide wirless access?
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Batting Averages and Clickthrough Rates
Apr 3, 2007
John Gartner is obviously a fan of the book, Moneyball: The Art of Winning an Unfair Game, as am I. Moneyball is a book by Michael M. Lewis released in 2003 about the general manager of the Oakland Athletics, Billy Beane, and his team's approach to running the organization. One of the central tenants of Moneyball, is that in the game of baseball, real statistical analysis has shown that on base percentage and slugging percentage are better indicators of offensive success, and that avoiding an out is more important than getting a hit. In his article, Do Your Metrics Measure Up, John analogizes a batting average in baseball, to a clickthrough ratio for marketers. This begs the question, which metrics are most important to your marketing organization? The Internet has fundamentally changed the way we all live an work. This has never been more true for marketers. As marketing dollars and advertising spend has shifted from Madison Avenue to Amphitheatre Parkway, marketers can measure almost every aspect of the performance of their marketing programs in real-time. One of the potential effects of this, aside from Google's repeated quarterly revenue home runs, is a potentially overwhelming amount of statistical information associated with your various marketing programs. If you get lost in a sea of stats, and lose track of what is important, it is very easy to miss your targets, which in the b2b world is likely along the lines of pipeline, revenue, and profitability.
John's article certainly shares our mindset. While clickthrough rates, quality scores, and conversion rates are key metrics to track closely, if you live in the b2b world, be careful not to get so bogged down in the myriad of metrics that you lose sight of your original goals:
Driving new leads, pipeline, revenue, and profitability for your organization.
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Seven Years of Search
Feb 19, 2007Over the years it has been a challenge to stay on top of the changing relationships in the world of search. To keep up with the latest, we have always referenced the Search Engine Relationship Chart created by Bruce Clay. The chart is a visual depiction of the connections between search engines, organic listings, and advertising networks.
On a recent visit to Bruce Clay's website, we came across something even more interesting, a histogram showing search engine relationships over the past seven years. You can visually trace the history of search marketing back through the years, and watch Google's rise to prominence in paid search.
Pretty cool. Thanks to the folks at Bruce Clay, Inc for putting this together.
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Paid Search Works for Online Marketers
Feb 2, 2007An interesting article was posted today on emarketer.com, What Works, and What Doesn't, in Online Marketing. The article highlights the best performeing and worst performing online marketing tactics of 2006. The survey was conducted by ad:tech and Marketing Sherpa.
Of special note to our readers, paid search (which is nearly synonymous with Google AdWords) has topped the list for two years running as the best performing online advertising tactic for US online marketers:
In addition, when surveyed on budget plans for 2007, it appears that online marketers will continue to invest in paid search campaigns.
For more detail, read the full article at www.emarketer.com
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New Changes to Website Lead Tracking
Jan 16, 2007If you logged in this week after the latest release of Winter '07, you may have spotted a few new changes to Salesforce for Google AdWords. Among them was a noticable change to website lead tracking and reporting:
Lead Source and Lead Source Details Activity Record
When Salesforce for Google AdWords correlates website traffic with inbound leads, it automatically determines where that lead originated, and populates the Lead Source field accordingly. For example, if that lead originally came to your site from a Google AdWords ad click, the Lead Source will say "PPC-Google," or if the converted website visitor orginally was searching on Yahoo, the lead source will say "Organic-Yahoo"
Here's an example of what a Lead will now look like:
Lead Source:
The following is a list of values that will populate the Lead Source field automatically. These values apply to leads that have been generated from web-to-lead forms containing the salesforce javascript snippet. With respect to organic search, Salesforce will report clicks from the following major search engines: Google, Yahoo, MSN, Altavista, AOL, A9, Ask.com, Lycos, Mamma, Netscape, and Earthlink.
When the following happens... Lead Source will be...
The Lead originated from a click on a Google AdWords ad Google AdWords The Lead originated from a click on an unpaid search listing
Organic-SearchEngine
The Lead originated from another website, such as a partner Web Referral The lead resulted from a user who typed your URL in directly Web Direct Lead Source Details:
At the same time as the Lead Source is populated, Salesforce for Google AdWords creates an activity record containing the details of that lead source. For added clarity in the connection between these 2 fields, the activity record has been renamed Lead Source Details. The Lead Source Details activity record is populated with the following information:
If Lead Source value is... Expect Lead Source Details to contain... Google AdWords
Campaign, Ad Group, Creative, Keyword Phrase, Keyword Organic-SearchEngine
Referring URL, search engine, keyword phrase Web Referral Referring URL Web Direct No data We are always looking to attach the most relevant and meaningful website information to the Lead object. Got ideas? Comment here or post them to IdeaExchange.
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