Salesforce for Google AdWords Blog
Salesforce for Google AdWords Blog - Reports and Dashboards
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Search Campaign Success with Google AdWords
Sep 24, 2007The Salesforce for Google AdWords hands-on lab was one of the most impacted sessions of Dreamforce 2007. Unlike many of the track sessions which will be posted to YouTube and/or Google Video this week, a hands-on lab doesn't lend itself well to an exciting video replay. However, many folks have asked for a copy of the slides that were used during the hands-on lab, which you can now download here:
Download: Hands-On: Search Campaign Success with Google AdWords (2MB PDF)
Special thanks to Sean Whiteley for leading the session, and to the amazing team of Google AdWords gurus that delivered killer content: Ty Heath, Kristina Cutura, and Justin Vinluan (pictured above from right to left)
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Salesforce for Google Adwords Learning Center
Jun 25, 2007To get you started with Salesforce and Google Adwords, we have created a series of short training topics that will help you up get up and running. You can also check your knowledge by taking the quiz associated with each lesson. This training content is updated regularly and you will always find the latest at the official Salesforce learning center
Module 1: What is Salesforce for Google AdWords? Lesson 1: How Will I Use Salesforce for Google AdWords? - 3 Minutes Module 2: How Do I Register for Google AdWords? Lesson 1: How do I Create a New Google AdWords Account? - 2 Minutes Lesson 2: How do I Link an Existing Google AdWords Account with Salesforce? - 2 Minutes Module 3: How Do I Set Up My Website for Lead Tracking? Lesson 1: How do I Create a Web-to Lead Form? - 2 Minutes Lesson 2: How Can I Add Tracking Code to My Website? - 3 Minutes Lesson 3: How do I Test to Confirm Website Setup is Complete? - 1 Minute Module 4: How Do I View Tracked Leads with Salesforce for Google AdWords? Lesson 1: How do I use the Google AdWords Account Summary? - 1 Minute Lesson 2: What are the Lead Source and Lead Source Details? - 2 Minutes Lesson 3: What can I see with Google AdWords Dashboard? - 3 Minutes Lesson 4: How do the Google AdWords Reports work? - 2 Minutes
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New Package Available, Sah-weet!
Jun 22, 2007We've recently released a brand-spankin' new version of the Salesforce for Google AdWords package on AppExchange, and its got some great new functionality for both new and existing advertisers. Highlights of the new package include:
- Completely revamped registration flow for new and existing advertisers
- Enhanced website setup and new website setup test utility
- New reports and dashboards for Google AdWords *and* website lead tracking
How can I tell if I'm using the latest version?
You can always tell which version of an AppExchange package you're running by looking at the installed apps section of the setup area. Simply navigate to Setup > Exchange > Installed Apps. You can tell that you're using the latest version by looking for Version 42, if you see something that looks like this, you're in business:
Can I upgrade to the latest version?
Absolutely, you can always upgrade to the vatest version of an AppExchange package. If you are on an earlier version and would like to upgrade, complete the following steps:- Install the latest version of Salesforce for Google AdWords into Salesforce
- Pull down the AppExchange menu and select Google AdWords
- Click on the tab labeled Google AdWords Setup
- Follow the on-screen upgrade instructions, it should only take a few seconds
- Uninstall the old package version from Setup > Exchange > Installed Apps
NOTE: The salesforce for Google AdWords system has changed over time, and the new package may differ in features and experience from your current version. These changes will be presented to you as you follow the on-screen upgrade instructions. Please be careful to read the details of these upgrade instructions, or contact us anytime via email: sfga@salesforce.com
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Not in a Million Years Would We Run a Print Ad
Apr 9, 2007As a marketer in the high tech space, I subscribe to more than a few technology publications, trade journals and magazines. Wired magazine, Business 2.0, Computerworld, ZDnet, and a host of others. It was only a few years ago that I read all of them in print, but today I find myself increasingly reading articles online and sharing good stories with my friends over IM and email.
I still do read a few of these publications in print, which tends to work well when sitting on cross-country plane flights or long BART rides to Embarcadero Station. But, without a doubt, times are clearly changing. Last week I opened my mailbox to find the latest print issue of Infoworld, a publication that reports on news in the tech sector. The Cover Story Read:
A new Era begins, after 29 years and 1384 issues, we're folding our print publication and focusing solely on the Web
Every once in a while it smacks you in the face, publications are moving exclusively online because advertising budgets are driving them there.
If a company came to us and said 'We want to generate leads for our sales people', not in a million years would we run a print ad. - Dick Reed, CEO, Just Media Inc.
The reason ad budgets are shifting online is simple: What happens on the web is measurable and advertisers prefer to spend money on trackable media. Online advertisers can mesaure every aspect of a campaign. They can count every impression, analyze every click, and track every web visitor through the sales process, from suspect, to lead, to opportunity, to closed sale. With a little bit of website configuration, Salesforce customers can easily track these aspects of a Google AdWords campaign.
When advertisers can track what's working, they feel confident about spending more of their ad budget on channels that product measurable results.
Now does anyone know when BART or United Airlines will provide wirless access?
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