Salesforce for Google AdWords Blog - Salesforce Google Alliance

• Get Your Dreamforce On

  Kraig Swensrud Sep 16, 2007

  Dreamforce 2007 is upon us, officially kicking off tonight at San Francisco's Moscone Center.  We had an amazing turnout this Sunday evening in the Salesforce/Google campground.  Check out Sean Whiteley drawing a crowd as he demonstrates Salesforce for Google AdWords in the campground theater...

  

      ...while Google and Salesforce representatives answer questions on the expo floor
  

  

  If you're planning to attend the conference, be sure to check out all of the track sessions showcasing Saleforce for Google AdWords:

  Monday 11:30am - Marketing in the Google Era
  Monday 5:00pm - Your Website, The Hub of Marketing
  Tuesday 11:15am - Hands-On Lab: Salesforce for Google AdWords
  Tuesday 3:45pm - Salesforce for Google AdWords, The Basics
  Wednesday 9:00am - Advanced Search Engine Marketing

  Additionally, Jeff's post over on the Google Enterprise blog outlines the expanded areas of Salesforce/Google collaboration including website analytics, mash-up development, google apps demos, and announcements of new, new, new appexchange mashups.

  See you tomorrow!

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• Salesforce for Google Adwords Learning Center

  Kraig Swensrud Jun 25, 2007

  To get you started with Salesforce and Google Adwords, we have created a series of short training topics that will help you up get up and running.  You can also check your knowledge by taking the quiz associated with each lesson. This training content is updated regularly and you will always find the latest at the official Salesforce learning center

  
  

  Module 1: What is Salesforce for Google AdWords?
  Lesson 1: How Will I Use Salesforce for Google AdWords? - 3 Minutes		Quiz
  Module 2: How Do I Register for Google AdWords?
  Lesson 1: How do I Create a New Google AdWords Account? - 2 Minutes		Quiz
  Lesson 2: How do I Link an Existing Google AdWords Account with Salesforce? - 2 Minutes		Quiz
  Module 3: How Do I Set Up My Website for Lead Tracking?
  Lesson 1: How do I Create a Web-to Lead Form? - 2 Minutes		Quiz
  Lesson 2: How Can I Add Tracking Code to My Website? - 3 Minutes		Quiz
  Lesson 3: How do I Test to Confirm Website Setup is Complete? - 1 Minute		Quiz
  Module 4: How Do I View Tracked Leads with Salesforce for Google AdWords?
  Lesson 1: How do I use the Google AdWords Account Summary? - 1 Minute		Quiz
  Lesson 2: What are the Lead Source and Lead Source Details? - 2 Minutes		Quiz
  Lesson 3: What can I see with Google AdWords Dashboard? - 3 Minutes		Quiz
  Lesson 4: How do the Google AdWords Reports work? - 2 Minutes		Quiz

  
  
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• New Package Available, Sah-weet!

  Kraig Swensrud Jun 22, 2007

  We've recently released a brand-spankin' new version of the Salesforce for Google AdWords package on AppExchange, and its got some great new functionality for both new and existing advertisers.  Highlights of the new package include:

  • Completely revamped registration flow for new and existing advertisers
  • Enhanced website setup and new website setup test utility
  • New reports and dashboards for Google AdWords *and* website lead tracking

  

  How can I tell if I'm using the latest version?
  You can always tell which version of an AppExchange package you're running by looking at the installed apps section of the setup area.  Simply navigate to Setup > Exchange > Installed Apps.  You can tell that you're using the latest version by looking for Version 42, if you see something that looks like this, you're in business:

  

  
  Can I upgrade to the latest version?
  Absolutely, you can always upgrade to the vatest version of an AppExchange package.  If you are on an earlier version and would like to upgrade, complete the following steps:

  1. Install the latest version of Salesforce for Google AdWords into Salesforce
  2. Pull down the AppExchange menu and select Google AdWords
  3. Click on the tab labeled Google AdWords Setup
  4. Follow the on-screen upgrade instructions, it should only take a few seconds
  5. Uninstall the old package version from Setup > Exchange > Installed Apps

  NOTE:  The salesforce for Google AdWords system has changed over time, and the new package may differ in features and experience from your current version.  These changes will be presented to you as you follow the on-screen upgrade instructions.  Please be careful to read the details of these upgrade instructions, or contact us anytime via email: sfga@salesforce.com

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• Process Maps Get a Makeover (...and some Google AdWords Love)

  Kraig Swensrud Jun 18, 2007

  We decided to revamp the popular Sales and Marketing Process Map with all-new Google AdWords goodness.  We've also added some expanded graphics that describe how organizations are effectively using Google AdWords as a lead generation vehicle.  These tools are available in PPT format and we encourage you to customize the processes to match your business.  Please feel free to make them your own and share with other folks in your organization.
  

   

  Sales and Marketing Process Map: Download 3-Slide PPT
  
  Google AdWords Lead Generation Process:  Download PDF 
   
  

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