Salesforce for Google AdWords Blog
Salesforce for Google AdWords Blog - Webinars & Videos
-
Secrets of Search Marketing Success Webinar Recording
Oct 26, 2007If you enjoyed webinar, Secrets of Search Marketing Success with Salesforce for Google AdWords, or if you somehow missed it, please feel free to give it another spin! Take your pick of media formats, windows media, or flash. The slides are also available below the two video recordings. Enjoy!
Secrets of Search Marketing Success with Salesforce for Google AdWords (Flash Format) 
Secrets of Search Marketing Success with Salesforce for Google AdWords (Windows Format)
-
Secrets of Search Marketing Success Webinar Slides
Oct 25, 2007 -
Dreamforce Essentials Kit for Search Marketers
Oct 25, 2007Yesterday we had a great turnout for our Salesforce/Google joint webinar, Secrets of Search Marketing Success. We'll be posting the presentation and slides shortly. Thanks to everyone for attending. One of the central themes of the webinar was how to use 1) Google AdWords to drive traffic to your website, 2) How to leverage your website to convert website visitors to leads, and 3) How to use Salesforce for Google AdWords to turn those leads into new customers.
We referenced a few Dreamforce presentations/videos during the webinar, so we thought we'd put together the Dreamforce Essentials Kit for Search Marketers. This kit consists of presentations and videos from the Dreamforce '07 conference that may be of interest to those of you who attended the Secrets of Search Marketing Success webinar.
Salesforce for Google AdWords Your Website: Hub of Marketing SEM with Google AdWords
-
Search Campaign Success with Google AdWords
Sep 24, 2007The Salesforce for Google AdWords hands-on lab was one of the most impacted sessions of Dreamforce 2007. Unlike many of the track sessions which will be posted to YouTube and/or Google Video this week, a hands-on lab doesn't lend itself well to an exciting video replay. However, many folks have asked for a copy of the slides that were used during the hands-on lab, which you can now download here:
Download: Hands-On: Search Campaign Success with Google AdWords (2MB PDF)
Special thanks to Sean Whiteley for leading the session, and to the amazing team of Google AdWords gurus that delivered killer content: Ty Heath, Kristina Cutura, and Justin Vinluan (pictured above from right to left)
-
Salesforce for Google Adwords Learning Center
Jun 25, 2007To get you started with Salesforce and Google Adwords, we have created a series of short training topics that will help you up get up and running. You can also check your knowledge by taking the quiz associated with each lesson. This training content is updated regularly and you will always find the latest at the official Salesforce learning center
Module 1: What is Salesforce for Google AdWords? Lesson 1: How Will I Use Salesforce for Google AdWords? - 3 Minutes Module 2: How Do I Register for Google AdWords? Lesson 1: How do I Create a New Google AdWords Account? - 2 Minutes Lesson 2: How do I Link an Existing Google AdWords Account with Salesforce? - 2 Minutes Module 3: How Do I Set Up My Website for Lead Tracking? Lesson 1: How do I Create a Web-to Lead Form? - 2 Minutes Lesson 2: How Can I Add Tracking Code to My Website? - 3 Minutes Lesson 3: How do I Test to Confirm Website Setup is Complete? - 1 Minute Module 4: How Do I View Tracked Leads with Salesforce for Google AdWords? Lesson 1: How do I use the Google AdWords Account Summary? - 1 Minute Lesson 2: What are the Lead Source and Lead Source Details? - 2 Minutes Lesson 3: What can I see with Google AdWords Dashboard? - 3 Minutes Lesson 4: How do the Google AdWords Reports work? - 2 Minutes
-
Winter '07 is Here!
Jan 16, 2007With Apex Day upon us, the Salesforce Winter '07 release is officially here!
A major new addition to the Salesforce Marketing product line is addition of Search Engine Marketing (SEM) functionality known as Salesforce for Google AdWords. Join Sean Whiteley, one of the creators of Salesforce for Google AdWords as he shares the new Winter '07 features:
In addition, you can find an overview of Salesforce for Google AdWords on the Winter '07 Feature Detail page, where you will see additional links to Winter '07 release notes and the top-ranked Salesforce for Google AdWords video from Dreamforce '06.
-
Google AdWords Learning Center
Jan 15, 2007One thing that's true about Google AdWords and world of search marketing, it never stops changing. Google is either adding new features to the AdWords UI, or changes are being made to the way ads are scored, ranked and served. Lately, we seem to be forwarding one URL in particular as more of our own employees get up to speed on the inner workings of Google AdWords:
Bookmark this URL, or just remember it.
http://www.google.com/adwords/learningcenter/The Google AdWords Learning Center:
This is the number one resource we recommend for marketers and business owners who are working with Google AdWords. It covers everything from the basics (getting started), to more advanced topics (ad ranking and the AdWords quality score). With lessons in multimedia or text, it's simple to understand and easy to digest. Forward the URL along to others or comment here with your favorite AdWords educational resources.
Think that Salesforce should invest in a similar learning center as part of the successforce.com website? Comment here or post to IdeaExchange and let us hear it.
-
The Era of Trackable Media
Nov 14, 2006Imagine this scenario: Manufacturing wants to build a new facility that’s designed to increase capacity and decrease defects. In order to execute the project, they need $10M from management. Management (of course) asks manufacturing for an ROI model for the project.
Manufacturing’s response: We don’t have an ROI model, but we can promise you’ll like the way it’ll look.
Hard to believe? Well, it happens just about every day across corporate America, but not in manufacturing. It happens in marketing. Every day, marketers spend millions on advertising investments with uncertain (and worse, largely unmeasured) return.
They don’t do this by choice. They do it because advertising was forced by circumstance to develop the now time honored habit of investing serious dollars in untrackable media. Print ads with no response component. Big TV spend. David Ogilvy popularized John Wanamaker’s astute observation that “half of all advertising dollars are wasted. The trick is figuring out which half.”
Mr. Wanamaker, Mr. Ogilvy, meet Google AdWords and Salesforce. Now you can know. And not only can you know what worked, you can know which investments drove the highest response rates and which others drove the highest quality return. You can tune your advertising investments to your business needs.
Ad spend is shifting from Madison Avenue to Amphitheatre Parkway. Little lines of text might not be as funny as riding a chicken at a rodeo, but it works.
The era of trackable media is here...
Major ad budgets are shifting online, and Google's acquisition of YouTube starts to make sense. -
Link Salesforce to Your Existing AdWords Account
Nov 9, 2006The Existing Advertiser Tutorial is designed for experienced users of Google AdWords who would like to understand the nuances of linking Salesforce to their existing Google AdWords account. After viewing this webinar, you will understand:
- How to link Salesforce with your existing Google AdWords account
- Setup landing pages and web-to-lead forms for conversion tracking
- Use Reports and Dashboards to track AdWords effectiveness
- Measure AdWords impact on leads, pipeline, and revenue
- Optimize search marketing programs to increase lead quality
Complete Series:
a) Introduction to Search Marketing
b) Salesforce for Google AdWords - New Advertiser Tutorial
c) Salesforce for Google AdWords - Existing Advertiser Tutorial -
New Advertiser Tutorial
Nov 4, 2006The New Advertiser Tutorial is designed for Salesforce customers new to the world or online advertising and Salesforce for Google AdWords. After viewing this webinar, you will be able to:
- Activate your new Google AdWords account
- Place ads on Google by creating a new search campaign
- Build effective landing pages to convert website visitors
- Track search effectiveness with reports and dashboards
Complete Series:
a) Introduction to Search Marketing
b) Salesforce for Google AdWords - New Advertiser Tutorial
c) Salesforce for Google AdWords - Existing Advertiser Tutorial
Bookmark
