Ask Wendy - April 2006

• Improving the Customer Experience with Self-Service

  Jamie Grenney Apr 27, 2006

  Based on the  American Customer Satisfaction Index (ACSI) scores, we were amazed to discover for the fourth year in a row, the online retail industry within the ecommerce sector (companies such as Amazon and eBay) continued to satisfy customers better than any other industry --- including the traditional offline retailers.

  This means customers are getting a better customer experience online then they are in stores with live human help. This shocking statistic certainly makes a strong case for organizations to provide really great web self-service sites for their customers. Want to know how? Read on.

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• Best Practices in Evolving Your Customer Feedback Programs

  Jamie Grenney Apr 6, 2006

  We spent the last two days at CustomerSat's Customer Leadership Conference meeting with many visionaries driving their businesses to new levels of customer loyalty and satisfaction. Attendees had titles like Director for Worldwide Customer Operations, Senior Director of Customer Advocacy, and Director of Customer Care. These folks worked for some of the most admired and prestigious businesses in the world today. What they all had in common was a driving passion to evolve their organizations to produce even greater customer experiences. They articulated very detailed customer experience management processes and programs designed to measure and improve key business performance indictors like customer loyalty, including if the customer was rationally loyal (loyal because of the tangible attributes of products or services), or emotionally loyal (loyal because they love the business). To learn their secrets, read on.

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