Whether you’re just starting out in customer relationship management (CRM) or you’re a seasoned CRM veteran looking for a boost, these 12 CRM best practices can get you off on the right foot or into the next generation. From justifying a CRM investment, to measuring and improving customer loyalty, these short and easy to read CRM best practice whitepapers answer some of the most common CRM questions today.

1. Download Eight Ways To Justify an Investment in CRM.doc
2. Download Building the Case for CRM in Your Organization.doc
3. Download Four Strategies for Creating Successful Customer-Centric Organizations.doc
4. Download Five Secrets for Building the Customer-Centric Small or Mid-sized Business.doc
5. Download Business Process Automation.doc 
6. Download Cleaning Up Dirty Data-Choosing the Right Approach.doc
7. Download Leveraging the Salesforce On-Demand Platform.doc
8. Download Managing Strategic Customers.doc
9. Download Improve the Customer Experience with Self-Service.doc
10. Download Leverage Professional Service Automation for Success.doc
11. Download How to Select Mobile Apps for Your Workforce.doc
12. Download How to Measure and Increase Customer Loyalty.pdf

To learn more about the on-demand CRM and business applications offered by Salesforce.com you can visit our CRM software as a service applications area on www.salesforce.com.

Have a CRM question? AskWendy@CRMSuccess.com