Ask Wendy - August 2006

• How Companies Measure Employee Adherence to Data Quality and What They Do With the Data Once It’s Clean

  Wendy Close Aug 18, 2006

  We were recently asked by a customer for examples of how companies measure their employees in terms of adherence to data quality standards.  For example, his regional marketing specialists are responsible for creating, cultivating, and maintaining an active database of potential and current clients in Salesforce.com for their region. Right now, they use fairly broad measurement criteria of "cleaning, updating, enhancement and consolidation of customer & prospect data for pipeline accounts & target markets." He was curious if we could share any best practices to guide them in making the measurement criteria more tangible. Read on for the best practice. And, using a dynamic scoring process, learn what to do with your data once it’s clean.
  
  

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• A Dozen CRM Best Practices

  Wendy Close Aug 10, 2006

  Whether you’re just starting out in customer relationship management (CRM) or you’re a seasoned CRM veteran looking for a boost, these 12 CRM best practices can get you off on the right foot or into the next generation. From justifying a CRM investment, to measuring and improving customer loyalty, these short and easy to read CRM best practice whitepapers answer some of the most common CRM questions today.

  1. Download Eight Ways To Justify an Investment in CRM.doc
  2. Download Building the Case for CRM in Your Organization.doc
  3. Download Four Strategies for Creating Successful Customer-Centric Organizations.doc
  4. Download Five Secrets for Building the Customer-Centric Small or Mid-sized Business.doc
  5. Download Business Process Automation.doc 
  6. Download Cleaning Up Dirty Data-Choosing the Right Approach.doc
  7. Download Leveraging the Salesforce On-Demand Platform.doc
  8. Download Managing Strategic Customers.doc
  9. Download Improve the Customer Experience with Self-Service.doc
  10. Download Leverage Professional Service Automation for Success.doc
  11. Download How to Select Mobile Apps for Your Workforce.doc
  12. Download How to Measure and Increase Customer Loyalty.pdf

  To learn more about the on-demand CRM and business applications offered by Salesforce.com you can visit our CRM software as a service applications area on www.salesforce.com.

  Have a CRM question? AskWendy@CRMSuccess.com

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