We were recently asked by a customer for examples of how companies measure their employees in terms of adherence to data quality standards. For example, his regional marketing specialists are responsible for creating, cultivating, and maintaining an active database of potential and current clients in Salesforce.com for their region. Right now, they use fairly broad measurement criteria of "cleaning, updating, enhancement and consolidation of customer & prospect data for pipeline accounts & target markets." He was curious if we could share any best practices to guide them in making the measurement criteria more tangible. Read on for the best practice. And, using a dynamic scoring process, learn what to do with your data once it’s clean.