Ask Wendy
Ask Wendy - Data Quality
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How Companies Measure Employee Adherence to Data Quality and What They Do With the Data Once It’s Clean
Aug 18, 2006
We were recently asked by a customer for examples of how companies measure their employees in terms of adherence to data quality standards. For example, his regional marketing specialists are responsible for creating, cultivating, and maintaining an active database of potential and current clients in Salesforce.com for their region. Right now, they use fairly broad measurement criteria of "cleaning, updating, enhancement and consolidation of customer & prospect data for pipeline accounts & target markets." He was curious if we could share any best practices to guide them in making the measurement criteria more tangible. Read on for the best practice. And, using a dynamic scoring process, learn what to do with your data once it’s clean. -
A Dozen CRM Best Practices
Aug 10, 2006Whether you’re just starting out in customer relationship management (CRM) or you’re a seasoned CRM veteran looking for a boost, these 12 CRM best practices can get you off on the right foot or into the next generation. From justifying a CRM investment, to measuring and improving customer loyalty, these short and easy to read CRM best practice whitepapers answer some of the most common CRM questions today.
- Download Eight Ways To Justify an Investment in CRM.doc
- Download Building the Case for CRM in Your Organization.doc
- Download Four Strategies for Creating Successful Customer-Centric Organizations.doc
- Download Five Secrets for Building the Customer-Centric Small or Mid-sized Business.doc
- Download Business Process Automation.doc
- Download Cleaning Up Dirty Data-Choosing the Right Approach.doc
- Download Leveraging the Salesforce On-Demand Platform.doc
- Download Managing Strategic Customers.doc
- Download Improve the Customer Experience with Self-Service.doc
- Download Leverage Professional Service Automation for Success.doc
- Download How to Select Mobile Apps for Your Workforce.doc
- Download How to Measure and Increase Customer Loyalty.pdf
To learn more about the on-demand CRM and business applications offered by Salesforce.com you can visit our CRM software as a service applications area on www.salesforce.com.
Have a CRM question? AskWendy@CRMSuccess.com
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Improve Your Prospecting with Account Intelligence
Jul 10, 2006
Based on our June 2006 customer relationship survey*, we estimate 21 percent of you are interested in additional data cleansing and data quality services however, we suspect many of you may not know that one of the best ways to improve the quality of your data is to leverage the data enrichment services of providers like OneSource.The best CRM system is only as good as the data that goes into it. Too often, low-quality contact and prospect data keep companies from achieving the sales productivity gains that CRM can help deliver.
Join salesforce.com July 14th for a live Webinar and learn firsthand how you can empower your sales force with on-demand Account Intelligence.
You'll hear a customer share their story of how his team has increased productivity and call success rates with better account intelligence, you’ll see a live demonstration, and get all your questions answered in live Q&A. Give your sales organization the information they need for better prospecting, deeper account penetration, and increased close rates. Start by registering for this free event now: Pump Up Your Prospecting with Account Intelligence. (Update: this link has since lapsed)
* June 2006 salesforce.com Customer Relationship survey conducted by independent 3rd party CustomerSat Inc., 963 respondents, randomly selected.
Salesforce includes many features to ensure that real-time data is always on-hand. To learn more about these features visit Lead Management, Opportunity Management, Sales Activity Management and Sales Management feature pages.
Have a CRM question? AskWendy@crmsuccess.com.
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