Ask Wendy - Marketing Administrator

• How Companies Measure Employee Adherence to Data Quality and What They Do With the Data Once It’s Clean

  Wendy Close Aug 18, 2006

  We were recently asked by a customer for examples of how companies measure their employees in terms of adherence to data quality standards.  For example, his regional marketing specialists are responsible for creating, cultivating, and maintaining an active database of potential and current clients in Salesforce.com for their region. Right now, they use fairly broad measurement criteria of "cleaning, updating, enhancement and consolidation of customer & prospect data for pipeline accounts & target markets." He was curious if we could share any best practices to guide them in making the measurement criteria more tangible. Read on for the best practice. And, using a dynamic scoring process, learn what to do with your data once it’s clean.
  
  

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• A Dozen CRM Best Practices

  Wendy Close Aug 10, 2006

  Whether you’re just starting out in customer relationship management (CRM) or you’re a seasoned CRM veteran looking for a boost, these 12 CRM best practices can get you off on the right foot or into the next generation. From justifying a CRM investment, to measuring and improving customer loyalty, these short and easy to read CRM best practice whitepapers answer some of the most common CRM questions today.

  1. Download Eight Ways To Justify an Investment in CRM.doc
  2. Download Building the Case for CRM in Your Organization.doc
  3. Download Four Strategies for Creating Successful Customer-Centric Organizations.doc
  4. Download Five Secrets for Building the Customer-Centric Small or Mid-sized Business.doc
  5. Download Business Process Automation.doc 
  6. Download Cleaning Up Dirty Data-Choosing the Right Approach.doc
  7. Download Leveraging the Salesforce On-Demand Platform.doc
  8. Download Managing Strategic Customers.doc
  9. Download Improve the Customer Experience with Self-Service.doc
  10. Download Leverage Professional Service Automation for Success.doc
  11. Download How to Select Mobile Apps for Your Workforce.doc
  12. Download How to Measure and Increase Customer Loyalty.pdf

  To learn more about the on-demand CRM and business applications offered by Salesforce.com you can visit our CRM software as a service applications area on www.salesforce.com.

  Have a CRM question? AskWendy@CRMSuccess.com

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• Finding the On-Demand Applications You Most Want in the AppExchange: #1 Customer Satisfaction Surveys

  Jamie Grenney Jun 22, 2006

  For the second quarter in a row, customer satisfaction surveys remained the number one on-demand application of most interest to our customers. It’s not surprising as most often, the first step toward improving the customer experience is to start surveying customers. Can you tell your CEO what percent of your customers are loyal and what percent are likely to defect?  And, better yet, what your strategy is to acquire and retain loyal customers? For best practices in measuring customer loyalty and all kinds of advice on finding the on demand solutions you most want to solve your top business issues, Download finding_the_apps_you_most_want.pdf

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• Best Practices in Selecting Applications in the AppExchange

  Jamie Grenney Jun 22, 2006

  With the AppExchange, Salesforce customers now have an easy way to address dozens of business needs through the world's first on-demand application-sharing service. The AppExchange directory gives Salesforce customers an easy way to find and install hundreds of on-demand applications designed to solve a wealth of common business challenges. With hundreds of pre-integrated, on-demand applications now available on the AppExchange, you may be wondering where to begin.  For some good advice, 

  Download best_practices_in_selecting_applications_in_the_appexchange.pdf

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