Ask Wendy - Success Stories

• A Dozen CRM Best Practices

  Wendy Close Aug 10, 2006

  Whether you’re just starting out in customer relationship management (CRM) or you’re a seasoned CRM veteran looking for a boost, these 12 CRM best practices can get you off on the right foot or into the next generation. From justifying a CRM investment, to measuring and improving customer loyalty, these short and easy to read CRM best practice whitepapers answer some of the most common CRM questions today.

  1. Download Eight Ways To Justify an Investment in CRM.doc
  2. Download Building the Case for CRM in Your Organization.doc
  3. Download Four Strategies for Creating Successful Customer-Centric Organizations.doc
  4. Download Five Secrets for Building the Customer-Centric Small or Mid-sized Business.doc
  5. Download Business Process Automation.doc 
  6. Download Cleaning Up Dirty Data-Choosing the Right Approach.doc
  7. Download Leveraging the Salesforce On-Demand Platform.doc
  8. Download Managing Strategic Customers.doc
  9. Download Improve the Customer Experience with Self-Service.doc
  10. Download Leverage Professional Service Automation for Success.doc
  11. Download How to Select Mobile Apps for Your Workforce.doc
  12. Download How to Measure and Increase Customer Loyalty.pdf

  To learn more about the on-demand CRM and business applications offered by Salesforce.com you can visit our CRM software as a service applications area on www.salesforce.com.

  Have a CRM question? AskWendy@CRMSuccess.com

  0 Comments | Bookmark

• Improve Your Prospecting with Account Intelligence

  Jamie Grenney Jul 10, 2006

  Based on our June 2006 customer relationship survey*, we estimate 21 percent of you are interested in additional data cleansing and data quality services however, we suspect many of you may not know that one of the best ways to improve the quality of your data is to leverage the data enrichment services of providers like OneSource.

  The best CRM system is only as good as the data that goes into it. Too often, low-quality contact and prospect data keep companies from achieving the sales productivity gains that CRM can help deliver.

  Join salesforce.com July 14^th for a live Webinar and learn firsthand how you can empower your sales force with on-demand Account Intelligence.

  You'll hear a customer share their story of how his team has increased productivity and call success rates with better account intelligence, you’ll see a live demonstration, and get all your questions answered in live Q&A. Give your sales organization the information they need for better prospecting, deeper account penetration, and increased close rates. Start by registering for this free event now: Pump Up Your Prospecting with Account Intelligence. (Update: this link has since lapsed)

  * June 2006 salesforce.com Customer Relationship survey conducted by independent 3rd party CustomerSat Inc., 963 respondents, randomly selected.

  Salesforce includes many features to ensure that real-time data is always on-hand. To learn more about these features visit Lead Management, Opportunity Management, Sales Activity Management and Sales Management feature pages.

  Have a CRM question? AskWendy@crmsuccess.com.

  0 Comments | Bookmark

• Improving Customer Self-Service: Analyst Research and On-Demand Webcast

  Jamie Grenney May 8, 2006

  Are you creating great customer experiences? According to research firm Yankee Group, customer service is one of the few differentiators that a company possesses. And, self-service is increasingly the customer's first choice for interacting with your business. Join us for a complimentary on-demand Webcast ‘Five Steps to Improving the Customer Self-Service Experience' including myself as host, Wendy Close, Salesforce.com CRM Success Expert; Yankee Group Director of Customer-Centric Strategies Sheryl Kingstone; and salesforce.com customer Steve Petrofsky, VP of Support Services at m-Qube. Learn 5 key steps for creating great customer self-service experiences from auditing your current service and support operations to developing a 360-degree, real-time, cross-channel view of the your customer. And, hear how m-Qube deployed Salesforce Service & Support to immediately scale its support center to handle more than 10,000 inquiries a week without adding any new staff. View the Five Steps to Improving the Customer Self-Service Experience Webcast now and get Latest On-Demand Software Eases Self-Service Experience, a Yankee Group research report by Sheryl Kingstone, compliments of salesforce.com.  The Webcast is about 50 minutes of easy listening packed with actionable advice. It is well worth the time for all those with a keen interest in improving customer self service. As always, comments and questions welcome. Have a CRM question? Askwendy@crmsuccess.com.

  4 Comments | Bookmark

• Secrets of Successful CRM Practitioners

  Jamie Grenney Mar 20, 2006

  Enterprises with a successful CRM strategy truly reap the benefits:

  "Through 2010, enterprises that deploy CRM strategies will return at least 25 percent better financial metrics than those that don't."---Source: Gartner, Inc., "Ten Secrets for Creating a Customer-Centric Enterprise" by Scott Nelson, VP and Distinguished Analyst, December 2005.

  Put your company in that category! Set aside a few minutes to take stock of your CRM efforts and recharge your CRM strategy.

  Join us for a complimentary on-demand Webcast 'Secrets of Successful CRM Practitioners' including myself as host, Wendy Close, Salesforce.com CRM Success Expert; Gartner VP and Distinguished Analyst Scott Nelson; and salesforce.com customer Wes Benwick, CEO and CIO of Bennett's Business Systems.

  Listen as we divulge secrets you can immediately apply to your own business including:

  • Four guiding principles for successful customer-centric strategies
  • Best practices in CRM process automation
  • A CRM generational framework for evolving your organization to become even more customer-centric

  Download the Secrets of Successful CRM Practitioners Webcast now and get Ten Secrets for Creating a Customer-Centric Enterprise, a Gartner research report by Scott Nelson and the framework used in our Webcast —compliments of salesforce.com.

  The Webcast is about 40 minutes of easy listening packed with actionable advice. It is well worth the time for all those with a keen interest in differentiating their organization with customer-centric strategies. The potential payoff is big.

  To learn more about how Salesforce has helped create customer-centric sales organizations you can visit our Customer Section. For further information about our CRM solutions visit the CRM software as a service pages.

  0 Comments | Bookmark