Recent Posts

Dreamforce - why you should be there next year...as an employee!

Dreamforce - why you should be there next year...as an employee!

In case you hadn't heard, October saw the biggest and best software event on Earth take place in San Francisco and I was lucky enough to be there - my fourth Dreamforce as a salesforce employee. I wanted to share... Read More»

How Can YOUR Business Scale, Connect and Grow with Salesforce

How Can YOUR Business Scale, Connect and Grow with Salesforce

Whether you’re just starting a business, starting to grow or you’ve been in business for 10 years - there are ways your business can better scale, connect and grow to succeed. This was the theme for small and medium businesses... Read More»

Learning how to thrive with Arianna Huffington at Dreamforce

Learning how to thrive with Arianna Huffington at Dreamforce

The final day of Dreamforce began with a mammoth session ambitiously entitled "Reimagine Everything". From Al Gore talking about climate change to Neil Young and his radical new music project to Eckhart Tolle on the “Power of Now”; the last... Read More»

Wave: “Analytics for the Rest of Us”

Wave: “Analytics for the Rest of Us”

So much happened in this year’s main Dreamforce Keynote that I can’t hope to describe it all. I’d really recommend watching the archived footage for yourself. Seldom has a software presentation been as action-packed: a luxury yacht, drone-delivered Coca-Cola, Will.I.Am.... Read More»

Three Inspiring Dreamforce Lessons from Hillary Rodham Clinton

Three Inspiring Dreamforce Lessons from Hillary Rodham Clinton

What a way to kick off Dreamforce 2014! In a little over a year with salesforce.com I have had the privilege of several experiences that have touched me both personally and professionally. One of my early highlights was to hear... Read More»

It's Not a Storm, it's a Salesforce Lightning

It's Not a Storm, it's a Salesforce Lightning

I’ve had the pleasure of coming to Dreamforce four times and this year has proven again why this is always a good idea. There is something special about sitting in a keynote in a crowd with 15,000 other Salesforce customers... Read More»

Social Media is about Customer Advocacy, not Sales

Social Media is about Customer Advocacy, not Sales

SMB Social Series #2 SMBs are confused about what Social Media can achieve for them. But, they are clear on one important thing. According to research by Smartcompany, commissioned by salesforce.com, the most trusted source of information for small businesses... Read More»

The Key to Success at Dreamforce: The Dreamforce Mobile App!

The Key to Success at Dreamforce: The Dreamforce Mobile App!

A bigger and better Dreamforce means a bigger and better Dreamforce mobile app! Creating a mobile app that lives up to the innovation and energy of Dreamforce is no easy feat, but the new Dreamforce app will do just that.... Read More»

Divide and Conquer! Learn How to Segment Your Target Base for Increased Sales

Divide and Conquer! Learn How to Segment Your Target Base for Increased Sales

Step 2: SMB Success Series Understanding your customer’s motivation is an important first step in the sales challenge, as we found out in my last post. But, to base your sales strategy on motivation alone is very one-dimensional. It implies... Read More»

Career Blueprint: 4 Nuggets of Career Advice from 4 Successful Leaders

Career Blueprint: 4 Nuggets of Career Advice from 4 Successful Leaders

In the second of our #FemmeForce events last week we were joined by a quartet of successful leaders. They formed an experienced panel to provide our future leaders with the advice they need to succeed. The result was a complete... Read More»