Recent Posts

Quick and Dirty Guide to Calculating your Business's ROI from Technology

Quick and Dirty Guide to Calculating your Business's ROI from Technology

It’s probably the most common and most hated question in the technology market today; what’s the return on investment for technology in business? And in defence of those asking the question, some of the answers posted by suppliers of technology... Read More»

Salesforce.com Named as One of The Top 3 Best Places to Work in Australia

Salesforce.com Named as One of The Top 3 Best Places to Work in Australia

We did it again! BRW and BOSS Magazine just named salesforce.com one of the 50 Best Places to Work in Australia. This is only our third year applying for a spot, and we’ve moved up another slot to third place... Read More»

Define Your Target Market. Or, Just Keep Shooting Arrows Into The Air

Define Your Target Market. Or, Just Keep Shooting Arrows Into The Air

If you’re looking for anyone that’s willing to buy your solution then you’ve actually chosen to target nobody. There’s a high probability your ​business development is suffering as a result. Let’s say you sell widgets and you choose to focus... Read More»

Customer Relationship Management And How to Work it Like a Chess Grand Master

Customer Relationship Management And How to Work it Like a Chess Grand Master

Know Your Customer - SMB Success Series Step 1 In what I like to think of as the three Ps of Sales - Persuasion, Performance and Prediction - it is the third of these skills that really makes the difference... Read More»

GirlyGeeks! We Want YOU!

GirlyGeeks! We Want YOU!

GirlyGeeks are launching in Sydney! To kick GirlyGeeksSyd off, we will hold a pre-Dreamforce information evening, and throw in a little socialising as well. Read More»

Six Tips for an Equitable Workplace from an Australian Glass-Ceiling Breaker

Six Tips for an Equitable Workplace from an Australian Glass-Ceiling Breaker

Despite all the talk about diversity and equality in the workplace, far too often it is just that - talk. Australia remains a laggard in the English speaking world in terms of gender equity at work, and it isn’t getting... Read More»

4 Tips to Ensure Your Business Development Strategy Is Engaging

4 Tips to Ensure Your Business Development Strategy Is Engaging

Five essential tips to make sure your engagement strategies enable you to convert marketing qualified leads into sales qualified leads and meetings. Read More»

I’ll Tell You What I Want, What I Really, Really Want

I’ll Tell You What I Want, What I Really, Really Want

The Age of the Empowered Customer is upon us – whether we like it or not. Customers are increasingly conducting research online and among their communities before even entering a store to purchase a product, and they are not interested... Read More»

Is It Magic? Is It A Crystal Ball? No It’s CRM.

Is It Magic? Is It A Crystal Ball? No It’s CRM.

If I told you when you implement CRM, that you are really implementing magical powers for your business that help you see the future, you would probably say, hey I think that’s a bit... Yet with in depth customer data... Read More»

Small Business Owners: Everything You Know About Marketing Is Wrong

Small Business Owners: Everything You Know About Marketing Is Wrong

For Australian small and medium businesses, marketing has always been fairly straight-forward. Advertise in newspapers and magazines and perhaps invest in local billboards and you get customers. As a rule, SMBs don’t have the budget for large scale advertising on... Read More»