Recent Posts

How to optimise your Google Adwords (SEM) Funnel [Slides]

How to optimise your Google Adwords (SEM) Funnel [Slides]

I have been doing search marketing for over a decade now (wow that makes me sound old) and if you do the maths, you'll see that I was optimising websites prior to Google's IPO in 2004. That's right, I was... Read More»

[Webinar Recording] 3 Reasons Why Your Business Must Enable Customers To Help Themselves

[Webinar Recording] 3 Reasons Why Your Business Must Enable Customers To Help Themselves

What if you could enable your customers to help themselves – and one another – while building brand loyalty and freeing up your staff to focus on the complex questions? Whether you are starting a small business or growing your... Read More»

5 Ways St. Martins Youth Art Centre Changed the Nonprofit Game using Salesforce1

5 Ways St. Martins Youth Art Centre Changed the Nonprofit Game using Salesforce1

Five days a week, forty weeks a year I work in St Martins Youth Art Centre brimming with kids’ aged 3 – 18, making theatre. A huge amount of behind the scenes work is needed to provide over 16,000 arts... Read More»

What is Top of Mind for Marketers in ANZ? [Free Report]

What is Top of Mind for Marketers in ANZ? [Free Report]

Want to know the latest Marketing Trends from over 200 Marketers across ANZ & Asia? This blog summarizes the 2014 State of Marketing in Australasia report by Salesforce. Nice infographic and Free 28 Page Report. Read More»

To be or Not to be Salesforce Certified- it's no longer a question

To be or Not to be Salesforce Certified- it's no longer a question

I have been involved with salesforce.com for quite a few years starting from a customer perspective through to a consultant and now as Managing Director of a Salesforce Consulting Partner. During this time I have absorbed knowledge from being hands-on... Read More»

Deliver Consistent Multi-Channel Communication: The Merge of Service & Marketing

Deliver Consistent Multi-Channel Communication: The Merge of Service & Marketing

Delivering on a customer’s expectations is no longer discretionary — in today’s hyperconnected global marketplace, it has become an indispensable necessity for any business. However, while tweeting back to a customer may seem simple, delivering a truly frictionless customer experience... Read More»

Singapore's First Salesforce MVP

Singapore's First Salesforce MVP

1st May 2014 marked a new milestone for my journey with Salesforce. I am honored to announce I am now a Salesforce MVP, and the first for Singapore. I started my journey with salesforce.com as a developer with a consulting... Read More»

Register for the Mobile Leadership Series Today!

Register for the Mobile Leadership Series Today!

Salesforce.com will be running the Mobile Leadership Series event across Australia and New Zealand over the next couple of weeks. Designed for IT leaders, this workshop will coach you on the top strategies and tips to use when developing business... Read More»

Why I Love The Salesforce1 Platform

Why I Love The Salesforce1 Platform

I got started in IT because I was passionate about how technology could make a real difference both in business and in our lives. I’ve always found what I can do with technology very cool! I learned to program out... Read More»

Getting the Most from Salesforce for Your Not For Profit

Getting the Most from Salesforce for Your Not For Profit

I’ve previously blogged how Not For Profits are often seen as the poor cousins to the commercial sector and how they can’t have the same best of breed tools that are available for others. Well Salesforce is an organisation that... Read More»