Recent Posts

Social Media for SMBs: The 3 Stages of ROI Measurement

Social Media for SMBs: The 3 Stages of ROI Measurement

Only 40 percent of Small Businesses surveyed in the Salesforce-sponsored SmartCompany Research felt they were getting any return on their Social Media investment. There are many aspects of social media activity that can be measured and in some ways one... Read More»

Marc Benioff: "The Revolution in Data Science Will Fundamentally Change How We Run Our Business"

Marc Benioff: "The Revolution in Data Science Will Fundamentally Change How We Run Our Business"

Salesforce CEO Marc Benioff is known for being a visionary — and last week, in an interview with Fortune, he gave us a preview of his vision for the future of technology and business. We’re in an AI spring. For... Read More»

My App Journey: Top 5 Lessons Learned When Launching an App

My App Journey: Top 5 Lessons Learned When Launching an App

Do you have an app idea? After going through the experience twice now, most recently with our CrowdGuide, a training and adoption app on the AppExchange for Salesforce users, I thought it was a good idea to share some lessons... Read More»

Moving the Cliff at Lightning Speed!

Moving the Cliff at Lightning Speed!

Most people are familiar with the Pareto principle in various aspects of their lives and most commonly refer to it as the 80-20 rule. It's interesting how common this generalisation turns out to be true, be it 80 percent of... Read More»

Help, I've Outgrown My Spreadsheets!

Help, I've Outgrown My Spreadsheets!

Many of us only realise that spreadsheets are not as efficient as they used to be when we bring on more business processes, or simply grow beyond the infant stage. Suddenly we have a whole host of customer data to... Read More»

Customer Engagement: Why Social Media is The Holy Grail for SMBs

Customer Engagement: Why Social Media is The Holy Grail for SMBs

The Salesforce-sponsored Smartcompany research that sparked this Social SMB Series highlighted that while many small businesses (60 percent) suspected that community engagement was something that would bring return on their social media investment, they were going about achieving that engagement... Read More»

Business Innovation Heads-Up Wearables

Business Innovation Heads-Up Wearables

The enormous technology event, the Consumer Electronics Show, wrapped up earlier this month in Las Vegas, and of all the technologies on show, it was the wearables category that experienced the most growth. The blending of wearable technology, sport and... Read More»

3 Ways Gumtree Australia Nurtures Customers for Fast Automotive Growth

3 Ways Gumtree Australia Nurtures Customers for Fast Automotive Growth

Whether you have just arrived in a new neighbourhood, planning on moving out or simply looking for a new great set of wheels, Gumtree is one of our Aussie favourite community sites to use. In particular, it was the launch... Read More»

What should Marketers be thinking about as they build their 2015 Plans?

What should Marketers be thinking about as they build their 2015 Plans?

Did you know that January is named after the Roman God Janus - the God of “beginnings and transitions”? What an appropriate name for us marketers as we spend much of January reviewing last year’s performance and planning for the... Read More»

Missed It? FREE REPORT on What's Important to the Future Growth of the Australian SMB Market

Missed It? FREE REPORT on What's Important to the Future Growth of the Australian SMB Market

Navigating to the future. This small, but mighty statement packs an impressive punch, but in reality how does an Australian SMB even read their compass to know where to begin navigating to? We've made this easier - Salesforce teamed up... Read More»