Create a Monthly Newsletter to Drive User Adoption
May 18, 2005
Amongst salesforce.com customers, American Medical
Response is a model for Best Practices. Susie Borg has done an exemplary job of
administering the application and designing programs to drive adoption across
her organization. One thing that she has instituted is a monthly newsletter to
communicate changes, reiterate process definition, and highlight metrics to
show their progress. Click here to see a sample newsletter.
If you’re interested in doing
something like this, you might also take advantage of the mass email users tool within
salesforce.com. By personalizing your newsletter with {first name}, you’re sure to grab your team's attention.
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Shouldn't immediate productive work performance be the target rather than "application knowledge"? Application knowledge should be a free by-product of the effective use (adoption) of the new Salesforce.com implementation.
You can make users successful from day one without training. You can do this by building an intelligent "performance support" layer into the implementation. That "layer" sits between Salesforce.com and the user (runs in any browser) and it interactively guides the user through business processes as they complete real work. It also enforces business rules!
No learning curve! No barriers to use and adoption! No costly user errors. No downtime for training or re-training or searching for documentation. Result: Improved ROI!
Sound too good to be true? See a Flash small video example here and judge for yourself: http://www.rocketools.com/video/SalesforceDataInput.htm
Posted by: Ray | August 29, 2005 at 07:49 AM