The Official Salesforce Blog

The Official Salesforce Blog

Mobile Customer Relationship Management Survey

Wendy Close Jul 31, 2006

More and more, organizations are arming their field sales representatives with mobile access to CRM and SFA applications. With one-touch access through a variety of handheld devices, mobile sales representatives can now access real-time information including product availability, order status, and competitive intelligence to use at the point of interaction.  What best practices are being employed by organizations classified as best-in-class, and how can their lessons be leveraged by organizations just beginning their mobile CRM initiative?  To get answers, become part of Aberdeen's fact-based benchmark report by taking their Mobile customer relationship management Survey.

 

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