Before you write an email template — or tell your users to use them, please make sure you know exactly how they are being used. The shortest distance between two points is a straight line — your users will not want to have to re-read every email going out to make sure it fits 100%. But the image your company gets when your user takes that shotcut shortcut can make you look like idiots. It’s the difference between being quality and being quick. People remember both.