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Bring Twitter into Your Service Cloud with Salesforce CRM for Twitter

Erica Kuhl Mar 23, 2009

Today salesforce.com introduced Salesforce CRM for Twitter, bringing together Salesforce CRM with Twitter.

Twitter provides a free platform for users to answer the question “What are you doing?” in 140 characters or less and broadcast the answer to their friends and the world at large. While most of these “tweets” talk about the every day details of people’s lives, with more than 8 million users, you can bet that any number of topics are being discussed at any given time, including specific brands and products. Because of this, many companies want to be a part of the Twitter community and connect directly with customers in the more casual world of Twitter. Salesforce CRM for Twitter and the Service Cloud give companies an easy way to join conversations happening on Twitter by enabling:

  • Search: Salesforce CRM for Twitter helps companies search through the millions of "tweets" happening on Twitter every day to find the relevant conversations - all from within the Service Cloud.
  • Monitor: After identifying an appropriate "tweet," a company can capture and monitor the conversation by creating a record in the Service Cloud that tracks the original post and all subsequent replies.
  • Join: Salesforce CRM for Twitter empowers enterprises to be active participants on Twitter by enabling them to funnel relevant solutions from the Service Cloud knowledge base into a Twitter post, effectively joining the conversation.

Salesforce CRM for Twitter is currently scheduled to be available at no additional charge in the summer of 2009.

For more information check out http://www.salesforce.com/servicecloud or follow salesforce.com Twitter @ successforce.

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4 Comments

Rick Cooper, The Attraction Marketing Expert

This is a great service! Salesforce CRM with Twitter is a powerful tool to leverage social media to listen to what they are saying, connect with them and provide solutions to their needs!

CRM Management

Absolutely this is a great service. Twitter really is becoming a powerful tool & is very helpful for salesfore CRM activities.

Jim Prothe

I'm not sure if the rest of the business world really realizes yet just how powerful this is. The first ones (and there are a few already) to harness it have a huge advantage.

Siddhesh Kabe

How do we enable the twitter service in Salesforce.com? Is there some setting which we need to enable on setup like google apps?

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