Give Your Customers a Voice With Salesforce Ideas
At least, I used to. When I lost my debit card recently, the bank closed it out -- but then insisted I call back during East Coast banking hours to file an "unauthorized charges" report. All this after wading through their phone tree again.
The bank has gone regional since I was a kid, and they’re setting up to go national -- but they still approach service like a small, east-coast-only bank. If only they had a suggestion box, or a working user forum! I'd tell them I expect a higher level of service from a regional bank, and I need more availability now that I’m across the country. I’m a longtime fan. I’d much rather stick with them as they improve, instead of dropping the account.
Enter: Salesforce Ideas
Salesforce Ideas helps you bring customer and employee ideas into your company's innovation process. With Ideas, you can get feedback from your most engaged users directly to the stakeholders. No positioning, no filtering - just sincere, hopeful (and, occasionally, irate) feedback. Salesforce Ideas bypasses standing hierarchies by allowing anyone to create an idea, comment, and vote. Users can discuss an idea to bring it to maturity, add their own feedback to an existing Idea, and ultimately move it toward maturity. Ideas then bubble to the top based on the score awarded by the community.
Salesforce Ideas can help you get there
At Salesforce, We complete 50 Ideas from our own Ideation community with each release -- 3x/year. We are constantly refining and fine-tuning our sales and service offerings in response to our customers' and partners' ideas.
For More About Salesforce Ideas...
If you'll be at Dreamforce 2012, look for one of my Ideation sessions -- or you can always check here for the next installment!