8 Presentations to Improve Your Social Media Strategy

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With over 750 sessions at Dreamforce 2012 and many at Cloudforce as well, there is a lot of content to digest. So let's make it easy. Here are 10 presentations from these conferences that can help you improve your social media strategy.

How to Create a Social Media Command Center

Using Salesforce Marketing Cloud for monitoring and engaging, Cory Hartlen looks at the social media data around Dreamforce in real-time and shows you how to have a command center, whether you're a large corporation or a small business. 


The Power of Lifestyle Changes and Social Media

Dr. Dean Ornish, founder of the nonprofit Preventive Medicine Research Institute, as well as Clinical Professor of Medicine at the University of California, San Francisco, shares how the need for community and connection is primal.


How General Electric Uses Social Media to Excel

Marc Benioff speaks with Charlene Begley, president and CEO of GE Home & Business Solutions and senior vice president and CIO for GE, about how GE has transformed the way the company is doing business.


Social Media ROI: The Basics

Join Salesforce's Antonio Rumeu and best-selling author Christopher Penn as they present how to calculate true social media Return on Investment.


Intro to Social Listening

LaSandara Brill, Sr. Manager Global Social Media at Cisco, shares how they listen and engage with social media.


Social Media Makeover: How to Create a Professional Profile

Rebecca Corliss, Head of Content & Social Media at HubSpot, walks you through avoiding mistakes when getting started in social media.


How to Assess and Deliver Your Social Media Strategy

Join Salesforce's Paul Wittenberg, Thomson Reuters' Jen McClure, and CA Technologies Michelle Accardi to learn how to assess where you are in your social media strategy, how others are successfully driving the future of their enterprise, and discover new ways to listen and engage with customers.


How to Create a Killer Content Marketing Strategy

Marketing Cloud's Chief Strategy Officer, Jeff Ragovin provides you with proven tips and examples of brands using great content and best practices to engage their social communities.

 

Originally posted by the Marketing Cloud here.

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What presentations inspire you to enhance your social media efforts? Share your thoughts in the comments below. For more insights on social media strategy, check out our free ebook, How to Develop Your Social Media Strategy.