How Comcast Leveraged Their Mobile Development (And How You Can Too!)
Mobile apps built on the Salesforce Platform allow for companies to connect employees, customers and products like never before. And including reusable components in the software development kit (SDK) makes it possible to leverage the initial mobile development efforts into other apps as needed.
Such is the case with Comcast Business. Their custom mobile app, SMB 360, was built on the Salesforce Platform with the help of Salesforce Platinum Partner Acumen Solutions. Launched in November 2012, SMB 360 is used by Comcast Business’s field sales team to track and schedule customer appointments, create quotes, proposals and contracts, and compare services and savings of different offerings. As business grows, Comcast is discovering new ways to leverage the SDK in SMB 360 to other areas.
Brian O'Rourke, Managing Director, US East, at Acumen Solutions, shares three ways this can be done.
1) The mobile SDK can be leveraged to third parties and other partners.
Thirty party reps working with Comcast Business don’t need the internal company access that field sales reps use, but can still benefit from other SMB 360 features. These include creating quotes and proposals, using Salesforce.com to record reports, plus the overall functionality of the app. Comcast has been able to reuse these mobile components to create a unique app for the third party reps.
2) The mobile SDK can be leveraged to other internal units.
In addition to the SMB (small to medium-sized businesses) side, Comcast Business has an enterprise channel that calls on larger prospects, like universities and hospital campuses. While the reps working in the enterprise channels use a different selling process, they would still value being able to update accounts, quotes, and proposals on their mobile devices. Comcast Business has the option of repurposing that functionality in SMB 360 in a new app just for their enterprise channel.
3) The mobile SDK can be leveraged to the services side.
Field reps that use SMB 360 are able to record the sales they make, plus capture prospect information. Once a prospect is converted to a customer, there is potential for this info to be repurposed in the field by Comcast techs providing customer service. This could be done through another unique app built off of SMB 360s mobile SDK.
Want to learn additional ways to leverage the Salesforce Mobile SDK to develop reusable mobile components?
Join us July 11th for a live webinar to hear how Comcast revolutionized its SMB field sales process with an innovative mobile app built on Salesforce Platform. See a demonstration of the Comcast SMB 360 app and also learn:
· Best practices for building engaging mobile apps for the enterprise.
· How to provide real-time integration from mobile apps to Salesforce data.
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