Marketing Automation: Sales or Marketing Tool? [INFOGRAPHIC]
What if you had to build the perfect sales tool knowing everything we know today? Knowing that relationships are crucial to closing deals, knowing that sales intelligence is more important and accessible than ever, and knowing all of the areas where technology can make the sales process more effective and efficient? What would that tool look like?
The odds are pretty good that your ideal tool would look a lot like today's marketing automation platforms. Yes, you heard us—one of the most powerful sales tools available to you right now is primarily marketed to, well, marketers. To help shed some light on the marketing automation benefits flying under the radar for many sales teams, we created this infographic.
Highlighting the common deal-closing results for sales teams, sales and marketing workflows, and marketing automation’s key feature sets, this infographic demonstrates how the best sales tool in the marketplace today just might have "marketing" in their name.
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