Inside the Rise of Enterprise Social Platforms

Shutterstock_131013257You probably know (especially if you read our new e-book) that business is more social than it's ever been.

What you may not know is that "social" doesn't necessarily mean Facebook or Twitter. Particularly in business cases, it also means brand-new, secure enterprise platforms customized specifically for your customers. Imagine sharing files, building community, and communicating securely with employees and customers, all from a single social platform. Now imagine that platform is designed specifically with your needs in mind, customized to meet the diverse challenges of your customers, partners, and employees.

Salesforce has long been a leader in enterprise social technology—and in a new report, Forrester research ranks us first among its 13 enterprise social "providers that matter" in the executive vision and strategy category.  

It's validation of an important technology trend—and of the role Salesforce has to play in an quickly developing market. Here's a sneak peek into how we approach it (or click here for a free copy of the full report).

Robust differentiation

"Most products now offer robust activity streams, blogs, wikis, and profiles and the battleground for differentiation has moved to analytics, integration, analytics and partner ecosystems," the report explains—another terrific piece of news for us.

Integrated technology

"Enterprise social has become increasingly integrated with adjacent technologies, such as document collaboration, portals, and customer relationship management," the report continues. "To that end, vendors with significant leverage, like...salesforce.com, will become more dominant on customers’ short lists." That’s a place Salesforce is more than happy to be.

Partner ecosystems

According to Forrester, enterprise social does not live in isolation.

"[Enterprise social] thrives with business-specific horizontal and vertical extensions," the report says. "As market leaders emerge, partner ecosystems will follow to exploit the best market opportunities. Leaders will become even more dominant as broader partner ecosystems increasingly equate to broader and deeper capabilities."

Security and support

The Forrester report measured core functionality, architecture and administration, event logs, monitoring and reporting, among many other criteria. Salesforce received among the highest scores for cross-platform support, and among the second-highest scores for security.

Visionary leadership

Most gratifying—where we believe Salesforce shined brightest—was the executive vision and strategy category in the Activities Streams Segment. Salesforce received the highest score among all reviewed vendors. We feel that this is a clear signal that the Salesforce leadership team is not only on track, but has positioned the company as a clear industry leader.

A few points from the report stand out:

“In the case of Chatter, the integration is particularly compelling with Salesforce customer relationship management (CRM) and the other participants in the Force.com platform…

The last time we evaluated Chatter, the core differentiator was the ability to integrate deeply with the broader Salesforce CRM and Salesforce automation offerings. While those continue to drive value, Chatter now has deep integration with Salesforce Communities to create a bridge between employees and customers…

Because of its heritage, Salesforce.com is especially strong with applications focused on revenue generation—which is a particularly crucial focus of the social business landscape. Chatter and Communities shine when you are looking to create a bridge from Salesforce CRM to your enterprise and your customers.”

Building bridges is the perfect metaphor as Salesforce Communities continues to innovate and find new ways to connect customers, partners, and employees directly to your business.

We’re proud to be a leader in one of the most dynamic and exciting environments in business today. As John Quincy Adams once said, "If your actions inspire others to dream more, learn more, do more and become more, you are a leader."

 

Click here to learn more about Salesforce Communities.

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