Category: Cloud

Marketing’s Top TWO Customers

Marketing’s Top TWO Customers

In the B2B industry, generally speaking, marketing is responsible for leads and sales is responsible for closing deals. B2C companies, on the other hand, are traditionally more transactional, meaning that marketing often closes deals (especially in the online retail world). In the B2C realm, it’s very obvious who marketing’s real... Read More»

Conversations that Close Deals: How to Sell More with KnowledgeTree — App Mavericks

Conversations that Close Deals: How to Sell More with KnowledgeTree — App Mavericks

You know I love apps because I work for an AppExchange partner, and discovering new apps is a regular part of my job. That’s why I was pretty excited about the opportunity to meet Peter Mollins, VP of Marketing at KnowledgeTree, for our recent App Mavericks web chat. KnowledgeTree helps... Read More»

8 Key Dates for the Salesforce Spring '15 Release

8 Key Dates for the Salesforce Spring '15 Release

It may be cold outside, but we’re looking forward to the Spring ’15 release; and as an early Christmas present, today is the day you get access to the Spring ‘15 pre-release environment. It has all the new features so that you can test them and figure out which ones... Read More»

Announcing Salesforce Files Connect: Universal File Sharing Speeds Up Business

Announcing Salesforce Files Connect: Universal File Sharing Speeds Up Business

Files are critical to every aspect of business. From advertising copy to sales presentations, bills of material and support FAQs, files are core to every process. As we work, we constantly create new files, and these files are stored across a variety of systems and repositories — creating quite a... Read More»

12 Business Days of Salesforce: 7 Habits of Highly Influential Salespeople and Marketers

12 Business Days of Salesforce: 7 Habits of Highly Influential Salespeople and Marketers

Here at Salesforce, we have the good fortune of coming into frequent contact with some of the most influential salespeople and marketers in their respective industries. Many are well-known authors, speakers, and social media luminaries — not to mention members of our guest blogger program. This year, we asked these... Read More»

The Value of Achieving a Reasonable Work/Life Balance

The Value of Achieving a Reasonable Work/Life Balance

In everything we do, there's a point of diminishing returns. Working ridiculously long hours is an example. We can't perform like machines: we’re made out of meat, not metal. And even machines need time off for preventative maintenance and overhaul. After eight hours of work, fatigue can contribute to mistakes... Read More»

12 Business Days of Salesforce: 6 Tips for Innovation

12 Business Days of Salesforce: 6 Tips for Innovation

Innovation is defined as new ideas, plus action or implementation, which results in improvement, gain or profit. It's a fairly comprehensive definition, but it's missing a key component of what drives innovation: people! So how do you foster innovation in your company? You start with inspiring and encouraging people to... Read More»

How to Exceed Client Expectations in Wealth Management: A New Salesforce E-Book

How to Exceed Client Expectations in Wealth Management: A New Salesforce E-Book

We are entering a new era in financial services, and there is a massive opportunity on the horizon. Some $2 trillion in wealth will change hands in the next five years, with $30 trillion being shifted in the next 30 to 40 years. What exactly does this mean for financial... Read More»

INFOGRAPHIC: Top 5 Ways Retailers Can Win the Holidays

INFOGRAPHIC: Top 5 Ways Retailers Can Win the Holidays

Since the holiday shopping season has officially begun, we've put together a handy guide for retailers looking to finish strong in 2014. Below, we've included five of our top tips for retailers this holiday season — including not overthinking email (seriously!), enabling your seasonal employees, and developing a killer customer... Read More»

Salesforce Ranks #10 Among Top 50 Content Marketers

Salesforce Ranks #10 Among Top 50 Content Marketers

This week, content marketing company Kapost released its list of the Top 50 Content Marketers — and Salesforce came in at #10. That's a big jump: Salesforce ranked #39 last year and did not make the list in 2012. "We've worked hard over the past year to make our content... Read More»