Category: Collaboration

Why Your Company Must Own Employee Engagement

Why Your Company Must Own Employee Engagement

The phenomenon of social marketing has put an emphasis on brand culture. Businesses utilize digital tools to get employees collaborating and encourage them to be the faces of their brand with concepts like employee advocacy. All of this, theoretically, should lead to engagement. Yet a recent study by Altimeter found... Read More»

Drive Next-Generation Customer Engagement & Experience With the 4 P's

Drive Next-Generation Customer Engagement & Experience With the 4 P's

Technology is now the greatest change agent and the driving force for companies in today’s connected and digital world. The rise and convergence of many new and emerging technologies has changed the way how customers, partners and employees communicate, engage and collaborate at work. In the age of the customer,... Read More»

How Philly Innovates with Salesforce

How Philly Innovates with Salesforce

In our blog last week, Tim outlined the six major technology trends that are impacting relationships between citizens and the state/local governments that serve them. The rise in mobile/social popularity, frequency of apps, increasing number of connected products, growing data availability/abundance, and prevalence of customized experiences puts more emphasis on... Read More»

Accountability Means You Win Big or Try Again

Accountability Means You Win Big or Try Again

Marie, VP of Marketing, predicts that she can increase conversions to sales by at least 40 percent. She wants to conduct a series of disruptive experiments that make everyone nervous. Scott, VP of Sales, is especially on edge. The lead-to-contract rate is already a respectable 7.1 percent for this not-so-new... Read More»

"Boost Your Sales With Channel Partners": A New Salesforce E-Book

"Boost Your Sales With Channel Partners": A New Salesforce E-Book

When it comes to growing your business, a channel partnership is an oppotunity to increase your value proposition to customers and grow your profits. A channel parter offers lead sharing, joint selling and access to different geographical markets to give your business a competitive advantage. But managing these partner relationships... Read More»

Team Accountability: Thriving Despite Others’ Shortcomings

Team Accountability: Thriving Despite Others’ Shortcomings

The lone genius has become increasingly rare. Even the individuals we celebrate most for their brilliance and influence—people like Richard Branson, Oprah, and Jack Welch—have smoothly functioning, highly productive business teams surrounding them. As the saying goes, “No man (or woman) is an island.” Nearly all of us work as... Read More»

The Aha Moment for Customer Success

The Aha Moment for Customer Success

We know that there’s a business model revolution going on that’s transforming modern software. This transformation is leading to radical changes in how we deliver products, how we support and service our customers, and how we drive value for customers. This change has birthed the discipline of Customer Success, and... Read More»

What CRM Means for the Connected Age

What CRM Means for the Connected Age

If you've spent time in the business world, you've been exposed to hundreds of acronyms. One you've likely heard a lot is CRM, which stands for customer relationship management. But in today's connected world, where customers are more empowered and connected than they've ever been, what exactly does it mean... Read More»

5-Step Road Map to Achieving Success in 2015

5-Step Road Map to Achieving Success in 2015

I wanted to wait until the second week of the year before publishing this article. Like me, you have had some time off to reflect and make resolutions for the future. The only problem is that you probably have forgotten all your New Year’s resolutions. Well, you are not alone.... Read More»

5 Traits of Today’s Marketing Leader

5 Traits of Today’s Marketing Leader

The modern-day marketing leader’s job description is changing. Just look at the facts: By 2017, the CMO will spend more on IT than the CIO. 90% of business buyers say when they’re ready to buy, they’ll find you. (DemandGen Report) 70% of the buying process is now complete by the... Read More»