Category: Community

Communities Fuel Action for Business and Beyond

Communities Fuel Action for Business and Beyond

Want to make something happen and happen big? Create a community of action. By now, I’m sure you’ve heard of the “Ice Bucket Challenge,” the campaign designed to raise awareness for ALS. I’d seen the videos hitting my social media feeds, but it didn’t really occur to me how rapid... Read More»

Salesforce Community Cloud: The Next Big Enabler of Customer Engagement

Salesforce Community Cloud: The Next Big Enabler of Customer Engagement

Investments in digital experiences and communities are expected to skyrocket to more than 230 percent. Rapid growth like this rarely goes unnoticed, as is the case with salesforce.com’s newest Community Cloud. Community Cloud marks a significant shift in the way companies interact with customers, providing a powerful platform that combines... Read More»

"10 Ways Community Cloud Transforms Business": A New Salesforce E-Book

"10 Ways Community Cloud Transforms Business": A New Salesforce E-Book

In business today, constant communication is not only the norm, but expected; customers, employees and partners are more connected than ever before. This connectivity is an important tool for your business to leverage, but how do you centralize all of these individuals into one community to benefit your business? What... Read More»

SMB Forecast: Cloudy with a Chance of Major Growth

SMB Forecast: Cloudy with a Chance of Major Growth

Small and medium-sized businesses are movin’ on up…to the cloud, that is. And they’re finally getting a piece of the pie. A big piece, actually. The percentage of U.S. SMBs venturing into the cloud is expected to more than double during the next six years, from 37 percent to nearly... Read More»

7 Salesforce Admin Villains and How to Defeat Them [SlideShare]

7 Salesforce Admin Villains and How to Defeat Them [SlideShare]

Spring is a wonderful time of year. Even here in foggy San Francisco, we get to enjoy warm days and sunny skies. I love the energy at work when we move past fiscal year planning and performance review cycles into a full throttle focus on attaining the goals we set... Read More»

3 Keys to Running a Successful Project

3 Keys to Running a Successful Project

Ah, the good ol’ days Last week I ran into a former customer of mine from about 16 years ago. While reminiscing about the years gone past, he shared an experience with me, about a project he had been involved with which had gone terribly wrong. The deployment had been... Read More»

The Salesforce Community and the Best $200 I Never Spent

The Salesforce Community and the Best $200 I Never Spent

I can't remember exactly how I found out about Salesforce User Groups, but I definitely remember the first one I ever attended. It was sometime in early 2005 and I was still working as a secretary as well as doing the Salesforce administration work. I was trying to get myself... Read More»

5 Ways a Customer Community Gives Your Sales Team an Edge

5 Ways a Customer Community Gives Your Sales Team an Edge

The last decade has seen tremendous advances in how companies market to and transact with customers in an increasingly digital world. However, other than advances in CRM and marketing automation, not much has changed in how sales people learn about and interact with prospects. The time is right for the... Read More»

Why All Community Managers are Improv Artists

Why All Community Managers are Improv Artists

Community management is gaining traction as communities are increasingly seen as a source of business value (we even have our own day now - happy CMAD, everyone!) In fact, active community management has been linked to significant increases in engagement and other benefits. While job descriptions vary greatly across communities,... Read More»

7 Steps to Put Your Customer Community to Work for Your Business

7 Steps to Put Your Customer Community to Work for Your Business

A customer community is a vital catalyst for businesses that want to differentiate based on customer experience. Vibrant communities create collaborative partnerships with customers, providing first-hand insight into their wants and needs, while simultaneously elevating the level of accountability that departments and individual employees have regarding the quality of customer... Read More»