Category: Data.com

Is Your Marketing Missing the Mark?

Is Your Marketing Missing the Mark?

I have spent 15 years in software technology creating marketing content: for different types of users, buyers, phases of the purchasing cycle, industries and solution areas…and on and on. As content is being developed, I typically work with campaign teams to determine how to make the content available through various... Read More»

How Clean Data Will Power 2015 [VIDEO]

How Clean Data Will Power 2015 [VIDEO]

Get clean customer data and rich insights lightning-fast with the tap of a finger. Know your customer’s businesses even better than they do, and sell faster than the competition. It’s all possible with Data.com — the trusted source of B2B customer data for sales. Watch the video to learn more... Read More»

4 Tips for Faster Sales in 2015

4 Tips for Faster Sales in 2015

As we're all charging towards a strong close to 2014, many are missing the opportunity to get themselves ready for a strong start to 2015. For some, there seems to be an ongoing "feast or famine" cycle where their focus constantly shifts from generating pipe to closing deals (Actual Cash... Read More»

10 Steps to Getting Started with Reports and Dashboards

10 Steps to Getting Started with Reports and Dashboards

Reports and dashboards are a critical component of the Salesforce Sales Cloud, delivering insight to sales reps, managers, and executives across your company, and on any device. But lately, I have been getting a lot of questions about best practices around reports and dashboards in Salesforce. Regardless of whether you... Read More»

4 Tips to Become Analytics-Ready

4 Tips to Become Analytics-Ready

Organizations who can best understand and translate their data into actions will be able to raise more funds, provide better programs to their constituents, and communicate with their supporters more effectively. In today’s day and age, where your supporters or customers expect a personalized, immediate and relevant response or product,... Read More»

Accelerating Sales Requires 3rd Party Data

Accelerating Sales Requires 3rd Party Data

As Andy MacMillan, SVP & GM, Data.com, discussed in the Data.com Keynote at Dreamforce last week, how we think about customer data is changing. Now, you need to look outside the four walls of your business to get the best customer intelligence. While creating this multi-dimensional customer view is critical... Read More»

Your Customer Data Strategy Needs to Evolve for Sales Success

Your Customer Data Strategy Needs to Evolve for Sales Success

How we think about customer data is changing. This was a central theme in yesterday's Salesforce Data.com Keynote at Dreamforce. Andy MacMillan, SVP & GM for Data.com, explained that for years the prevailing wisdom has been that tying all our systems together gives us a 360-degree view of our customers.... Read More»

#DataDash at #DF14: Play, Learn, and Help a Great Cause!

#DataDash at #DF14: Play, Learn, and Help a Great Cause!

So, you’re coming to Dreamforce – we can’t wait to see you! Do you have your checklist of items for San Francisco’s biggest event of the year? √ Luggage √ Hotel √ Dreamforce pass √ Top sessions √ Evening events _ #DataDash challenges Wait, you haven’t planned to participate in... Read More»

5 Data Quality Tips for Sales Excellence

5 Data Quality Tips for Sales Excellence

Ask anyone in sales operations and they’ll nod in agreement that a high performance revenue machine requires a perfect process. Order of operations matters immensely, and those processes require the highest quality data possible to function at peak performance. Salesforce is a vessel, and a mighty useful one. The purpose... Read More»

How Tableau Software Tuned Their Sales Engine for Peak Performance

How Tableau Software Tuned Their Sales Engine for Peak Performance

The need for Sales Ops was something that Tableau Software realized several years ago. While they were growing at a rapid pace, they realized the need to provide better support for their sales teams as they expanded in size and geographies. Evan Randall was their first employee in the Sale Ops role, and he is now the VP of the Sales Ops team. From the beginning, he realized the importance having the right data to keep Tableau's sales performance on track. Read More»