Category: Dreamforce

Dreamforce '14: In Pictures

Dreamforce '14: In Pictures

As much as Dreamforce is about learning, networking, having fun, and giving back, it's also a feast for the eyes, a visual spectacle of tremendous proportions. Here's a small taste of what Dreamforce '14 had to offer. The Dreamforce campground was a spectacle at night. Hackathon participants celebrate making it... Read More»

VIDEO: What We Learned at Dreamforce '14

VIDEO: What We Learned at Dreamforce '14

Dreamforce is all about innovation, fun, and giving back. It is the Super Bowl of cloud computing. And it's an amazing place to learn amazing new things and meet fabulous new people. That's what we did, anyway. In order to get the most out of my Dreamforce experience, I set... Read More»

Accelerating Sales Requires 3rd Party Data

Accelerating Sales Requires 3rd Party Data

As Andy MacMillan, SVP & GM, Data.com, discussed in the Data.com Keynote at Dreamforce last week, how we think about customer data is changing. Now, you need to look outside the four walls of your business to get the best customer intelligence. While creating this multi-dimensional customer view is critical... Read More»

15 Things Sales Teams Can Learn from will.i.am

15 Things Sales Teams Can Learn from will.i.am

I'm a big will.i.am fan and have been for over 15 years — especially when he was in the Black Eyed Peas. He is a huge force of talent that doesn't stop: singer/songwriter, composer, record producer, disc jockey, voice actor, entrepreneur, businessperson, fashionista, dancer, rapper, philanthropist, and a tech genius.... Read More»

ICYMI: Top 10 Highlights from Dreamforce '14

ICYMI: Top 10 Highlights from Dreamforce '14

After all the months of preparation and growing excitement, it's hard to believe that Dreamforce '14 is over. Four days packed with breakout sessions, hands-on training sessions, keynote speakers, networking, sightseeing, and parties can go by fast — so in case there's anything you missed, here's our rundown of the... Read More»

Your Customer Data Strategy Needs to Evolve for Sales Success

Your Customer Data Strategy Needs to Evolve for Sales Success

How we think about customer data is changing. This was a central theme in yesterday's Salesforce Data.com Keynote at Dreamforce. Andy MacMillan, SVP & GM for Data.com, explained that for years the prevailing wisdom has been that tying all our systems together gives us a 360-degree view of our customers.... Read More»

Dreamforce Attendees and Salesforce Family: Get a Free Copy of Tony Robbins' New Book for a Good Cause (Offer Ends Saturday!)

Dreamforce Attendees and Salesforce Family: Get a Free Copy of Tony Robbins' New Book for a Good Cause (Offer Ends Saturday!)

Dreamforce attendees and Salesforce family, Tony Robbins and Marc Benioff have a pretty awesome offer for you. Here's the deal: Marc Benioff has arranged for Dreamforce attendees to get a free copy of Tony Robbins' new book, Money: Master the Game ($28.95 value) — and for each person who receives... Read More»

At Dreamforce, Making Better Happen

At Dreamforce, Making Better Happen

Since the mid-1970s, I’ve been privileged to witness many organizations’ efforts to improve their performance. Many of their successes were enabled by advances in computing. The focus has been on creating ever simpler, faster, ways for individuals to get specific tasks done. In recent years, in my circles, it’s gotten... Read More»

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

If you’re at Dreamforce this year, then you’re obviously familiar with the power of a CRM — but what about your CRM’s counterpart, marketing automation? By now, you’ve likely heard about how marketing automation can integrate with Salesforce CRM to help you market smarter and sell faster. Marketing automation and... Read More»

Thursday Agenda: 7 Things You Shouldn't Miss Today at Dreamforce

Thursday Agenda: 7 Things You Shouldn't Miss Today at Dreamforce

Can you believe it’s already the last day of Dreamforce? Fill up your coffee mugs, slip into your walking shoes and hit the pavement to see all of the sights that you haven’t made time for yet. How are you going to spend your last day? Here are the seven... Read More»