Category: Dreamforce

15 Things Sales Teams Can Learn from will.i.am

15 Things Sales Teams Can Learn from will.i.am

I'm a big will.i.am fan and have been for over 15 years — especially when he was in the Black Eyed Peas. He is a huge force of talent that doesn't stop: singer/songwriter, composer, record producer, disc jockey, voice actor, entrepreneur, businessperson, fashionista, dancer, rapper, philanthropist, and a tech genius.... Read More»

ICYMI: Top 10 Highlights from Dreamforce '14

ICYMI: Top 10 Highlights from Dreamforce '14

After all the months of preparation and growing excitement, it's hard to believe that Dreamforce '14 is over. Four days packed with breakout sessions, hands-on training sessions, keynote speakers, networking, sightseeing, and parties can go by fast — so in case there's anything you missed, here's our rundown of the... Read More»

Your Customer Data Strategy Needs to Evolve for Sales Success

Your Customer Data Strategy Needs to Evolve for Sales Success

How we think about customer data is changing. This was a central theme in yesterday's Salesforce Data.com Keynote at Dreamforce. Andy MacMillan, SVP & GM for Data.com, explained that for years the prevailing wisdom has been that tying all our systems together gives us a 360-degree view of our customers.... Read More»

Dreamforce Attendees and Salesforce Family: Get a Free Copy of Tony Robbins' New Book for a Good Cause (Offer Ends Saturday!)

Dreamforce Attendees and Salesforce Family: Get a Free Copy of Tony Robbins' New Book for a Good Cause (Offer Ends Saturday!)

Dreamforce attendees and Salesforce family, Tony Robbins and Marc Benioff have a pretty awesome offer for you. Here's the deal: Marc Benioff has arranged for Dreamforce attendees to get a free copy of Tony Robbins' new book, Money: Master the Game ($28.95 value) — and for each person who receives... Read More»

At Dreamforce, Making Better Happen

At Dreamforce, Making Better Happen

Since the mid-1970s, I’ve been privileged to witness many organizations’ efforts to improve their performance. Many of their successes were enabled by advances in computing. The focus has been on creating ever simpler, faster, ways for individuals to get specific tasks done. In recent years, in my circles, it’s gotten... Read More»

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

If you’re at Dreamforce this year, then you’re obviously familiar with the power of a CRM — but what about your CRM’s counterpart, marketing automation? By now, you’ve likely heard about how marketing automation can integrate with Salesforce CRM to help you market smarter and sell faster. Marketing automation and... Read More»

Thursday Agenda: 7 Things You Shouldn't Miss Today at Dreamforce

Thursday Agenda: 7 Things You Shouldn't Miss Today at Dreamforce

Can you believe it’s already the last day of Dreamforce? Fill up your coffee mugs, slip into your walking shoes and hit the pavement to see all of the sights that you haven’t made time for yet. How are you going to spend your last day? Here are the seven... Read More»

ICYMI: 5 Highlights from Today at Dreamforce

ICYMI: 5 Highlights from Today at Dreamforce

Day 3 of Dreamforce has come and gone. No doubt your head is spinning with everything you’ve learned this week about Salesforce’s new Customer Success Platform and how you are going to implement it to grow your business and build customer relationships. Companies can use this never-before-seen technology to better... Read More»

Dreamforce Highlight: 5 Mission-Critical Requirements to Establishing Value & Increasing Revenue

Dreamforce Highlight: 5 Mission-Critical Requirements to Establishing Value & Increasing Revenue

Consider this: In your job, whatever role or industry you may occupy, you have a moral imperative to create value. Then take that a step further: you also have a moral imperative to capture the value you create. That's how Anthony Iannarino, the CEO and founder of B2B Sales Coach... Read More»

Perks & Surprises: Finding the Unexpected at Dreamforce

Perks & Surprises: Finding the Unexpected at Dreamforce

Dreamforce is packed with A-list keynote speakers, over 1,450 visionary breakout sessions, plus the gala with Bruno Mars. But there are also subtle surprises and hidden gems in the midst. Here are some of the perks and surprises that we found while wandering the expansive Dreamforce grounds. Pono Music Experience... Read More»