Category: Featured

QUIZ: How Much Do You Know About Dreamforce?

QUIZ: How Much Do You Know About Dreamforce?

Dreamforce is right around the corner, and thousands of eager attendees have already reserved their spots. From first-timers to experienced veterans, Dreamforce is set to bring together the best of the best in sales, marketing, service, IT and beyond. So where do you stack up on the spectrum of Dreamforce... Read More»

How to Be a Good (Social) Listener

How to Be a Good (Social) Listener

Many brands see social media as just another megaphone to blast their marketing campaigns and news releases at their customers and prospects. Then they give up because no one seems to care. Why do they fail? Because they don’t bother to listen. There’s a multitude of social media activity you... Read More»

New E-Book: How to Be Your Own Marketer Part 1

New E-Book: How to Be Your Own Marketer Part 1

What made a successful salesperson 10 years ago? If you had a firm handshake and solid phone skills, you were already well on your way. But that doesn't cut it anymore. Technology is changing the way consumers purchase items big and small, and the sales profession is being forced to... Read More»

Customer Support = The Most Important Team

Customer Support = The Most Important Team

Not that long ago, customers only ever really interacted with sales staff. The internet, and the way we buy things, has changed all that. ‘Pay as you go’ is the way we are going We have started to subscribe to things, rather than buy outright now: We stream music instead... Read More»

10 Commandments of Business Blogging

10 Commandments of Business Blogging

From the outside, blogging seems like a relatively simple task. You tackle an idea in a few hundred words, hit publish, and the traffic comes flooding in, right? Wrong. Anyone who’s been involved in blogging at any level knows that it's not nearly that simple. There are dozens of variables... Read More»

The 4 Ways Mobile Gives Sysco a Competitive Advantage

The 4 Ways Mobile Gives Sysco a Competitive Advantage

Today’s global economy means businesses in every industry are feeling the heat from competitors. Now, more than ever, companies are looking for ways to set themselves apart. Mobile tools are giving them that advantage by providing a myriad of ways to better run their business, as well as serve and... Read More»

3 Customer Success Hacks You Didn't Know Your CRM Could Handle

3 Customer Success Hacks You Didn't Know Your CRM Could Handle

Customer Success Managers (CSM’s) in software-as-a-service (SaaS) companies live and die by their renewal rate. For that reason, any data a CSM can get to help her understand the health of a customer is worth its weight in gold. But data alone isn’t enough. Having the right data, at the... Read More»

IT Visionaries: New England Biolabs’ CIO on Building Connected Customer Products

IT Visionaries: New England Biolabs’ CIO on Building Connected Customer Products

Our latest installment of the continuing “IT Visionaries” series features New England Biolabs CIO Ken Grady. Based in Massachusetts, the 300-employee company produces and sells enzymes that are essential to DNA research done in the scientific community. Over the last year, NEB has also evolved into a technology company. Keep... Read More»

3 Huge Ways Mobile Reports and Dashboards Unlock Business Data

3 Huge Ways Mobile Reports and Dashboards Unlock Business Data

Before making a dinner reservation in a new city, we read restaurant reviews on Yelp. Before booking a hotel, we visit TripAdvisor to review guest ratings. We don't call travel agents with questions about an upcoming trip, but rather compare flight prices on Kayak. And with these answers, we take... Read More»

How To Convince Your Boss To Send You To Dreamforce

How To Convince Your Boss To Send You To Dreamforce

So your boss needs some persuasion to agree to your trip to Dreamforce. And the fact that 95% of attendees recommend it to others is not convincing enough. Are the sessions, training and events really worth the cost and the time away from your desk? The answer is yes, yes,... Read More»