Category: Featured

What You Say on Social Media Influences How People Invest

What You Say on Social Media Influences How People Invest

Investors are influenced by research they find in social media—and companies that reach out can create relationships and a competitive advantage. Moreover, this strategy is likely to become more, not less, important as younger digital natives become wealthier, because they rely on and are influenced by social media more. Having... Read More»

Optimize the High Touch of High-Tech Customer Service

Optimize the High Touch of High-Tech Customer Service

As customers seeking help, we know we want fast, responsive service. That’s obvious. We are less aware of how the tone and language of the real person or automated voice responses affect us. Yet with apt use of big data analytics, companies can customize customer service to answer specific questions... Read More»

Getting the Unsaid Said: The Key to Collaboration, Innovation, and Growth

Getting the Unsaid Said: The Key to Collaboration, Innovation, and Growth

Have you ever thought, “If only they had told me what was really going on and what they wanted, I could have done something about it”? Or, perhaps at times you have withheld opinions and ideas and thought to yourself, “Why bother sharing my opinion? What difference will it make?”... Read More»

"Grow Your Small Business With Salesforce": A New Salesforce E-Book

"Grow Your Small Business With Salesforce": A New Salesforce E-Book

For small businesses, the opportunity to scale is tremendous. With the right tools and a solid foundation, every small business has an exciting opportunity to grow their operation. By making their teams more efficient, generating more leads, and closing more deals, a CRM solution like Salesforce can be instrumental in... Read More»

4 Vital Lessons Sales Teams Should Take from Customer Service

4 Vital Lessons Sales Teams Should Take from Customer Service

Companies that want to achieve a high Net Promoter Score should ask themselves one key question: are your sales reps truly trying to help prospects, or are they only trying to help themselves? Customers form their first and most lasting impression of your company during the very first sales conversation.... Read More»

5 Reasons Developers Can't Miss Dreamforce

5 Reasons Developers Can't Miss Dreamforce

Salesforce.com’s developer community has officially surpassed 1.7 million people. That's more than twice the population of San Francisco—so it’s no surprise that the developer experience at Dreamforce has gotten bigger and better year after year. This year, though, we're taking the Developer experience to the next level. Here’s a sneak... Read More»

5 Fail-Proof Steps for Planning Your Day

5 Fail-Proof Steps for Planning Your Day

Bill Gates, Warren Buffett and myself all have one thing in common. We each have the same amount of time—24 hours each day to use as we see fit. Last I checked, both Bill and Warren were considerably more successful than me. Sure, they have resources I don’t have, but... Read More»

"10 Ways Community Cloud Transforms Business": A New Salesforce E-Book

"10 Ways Community Cloud Transforms Business": A New Salesforce E-Book

In business today, constant communication is not only the norm, but expected; customers, employees and partners are more connected than ever before. This connectivity is an important tool for your business to leverage, but how do you centralize all of these individuals into one community to benefit your business? What... Read More»

Mythbusting for Sales: Why Decision-Makers Should Take Social Media Seriously

Mythbusting for Sales: Why Decision-Makers Should Take Social Media Seriously

Nearly 2 billion people use social media; evidence shows online engagement converts to sales; yet up at the top, leaders are still lagging when it comes to using or resourcing it. Only 15-30 percent of CEOs have a presence, but most just sign up and don’t use it, a bit... Read More»

The Art of the Sale: 3 Steps to More Successful Selling

The Art of the Sale: 3 Steps to More Successful Selling

There is something almost legendary about the American salesperson. It might be America’s particular brand of capitalism that helps elevate the ideal of sales. Certainly the portrayal of the American salesperson in books, plays, and movies has done a lot to create romance around salespeople. Even Willie Loman’s character in... Read More»