Category: Featured

The 2015 State of Marketing: Marketers’ Top Priorities Across All Digital Channels [Slideshare]

The 2015 State of Marketing: Marketers’ Top Priorities Across All Digital Channels [Slideshare]

We recently launched the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015. We researched the most pressing business challenges, the top areas for increased spending, the hottest trends in social, mobile, and email... Read More»

Why Salesforce Is Good For Your Career

Why Salesforce Is Good For Your Career

Salesforce offers an amazing set of sales, marketing, service, collaboration, security, and analytics capabilities, as well as the ability to create your own solutions on the Salesforce1 Platform. Salesforce is used by a wide range of companies from small start-ups to large enterprise companies in various industries. But did you... Read More»

Expensive Commercials No Longer Enough: 10 Stats on Why the Social Second Screen is Now the Super Bowl Battleground

Expensive Commercials No Longer Enough: 10 Stats on Why the Social Second Screen is Now the Super Bowl Battleground

The competition for audience attention will reach a fever pitch during Sunday’s Super Bowl showdown between the New England Patriots and Seattle Seahawks. From million-dollar ads to timely tweets, brands will use every means possible to make an impression on consumers — some of whom will watch “just for the... Read More»

Data Democracy: Ready to Transform Business

Data Democracy: Ready to Transform Business

The barriers that have stood between business data – and the true value it holds – are finally coming down. Access to data is finally being democratized within organizations. The access costs and operational and IT silos are coming down, and for the first time any collaborative team, virtually anyone... Read More»

We Surveyed 5,000+ Marketers. Here's What They Said About Marketing in 2015

We Surveyed 5,000+ Marketers. Here's What They Said About Marketing in 2015

Looking for real data on the future of marketing in 2015? The 2015 State of Marketing survey asked marketers about their budgets, priorities, channels, strategies, and metrics this year. More than 5,000 marketers responded about the day-to-day and strategic concerns that they face. They answered questions including: Where will you... Read More»

"Boost Your Sales With Channel Partners": A New Salesforce E-Book

"Boost Your Sales With Channel Partners": A New Salesforce E-Book

When it comes to growing your business, a channel partnership is an oppotunity to increase your value proposition to customers and grow your profits. A channel parter offers lead sharing, joint selling and access to different geographical markets to give your business a competitive advantage. But managing these partner relationships... Read More»

Sales Superheroes Sell Value — Here's How

Sales Superheroes Sell Value — Here's How

While many companies complain that 80-90% of their salespeople can’t sell value, they are spraying their sales force with product presentations, and praying that their salespeople will be able to figure out why customers should buy their product. But instead of complaining, these companies should feel blessed that 10-20% of... Read More»

Why You Should Be Tying Your Content to the Buyer's Journey

Why You Should Be Tying Your Content to the Buyer's Journey

The buyer’s journey is a key framework for strategic content management, particularly for fast-growing sales teams. By leveraging the buyer’s journey as the decision point for future content, sales organizations are able to create a much more effective, streamlined process for both the creation and use of content assets throughout... Read More»

4 Social Media Predictions Email Marketers Should Pay Attention to

4 Social Media Predictions Email Marketers Should Pay Attention to

The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015, I was immediately struck by how relevant some of them are to email marketers. Here are four social media predictions that I thought were especially relevant: @MarjiJSherman:... Read More»

Why Salespeople Are Your SMB’s Biggest Asset for Growth—And How to Enable Them

Why Salespeople Are Your SMB’s Biggest Asset for Growth—And How to Enable Them

Whether you’re hiring your first salesperson or growing an existing sales team, salespeople are among your SMB’s most critical keys to success. Your salespeople are the anchors of your growth strategy because they’re devoting 100% of their time to the one thing you want to accomplish—getting more customers—without being in... Read More»