Category: Featured

12 Days of Salesforce: 10 Tips for Getting Out of a Slump

12 Days of Salesforce: 10 Tips for Getting Out of a Slump

Even for the most energized and motivated people, slumps can creep up on us. The holiday season, as fun as it often can be, is one of the most common culprits in creating these slumps. Employees can lose some productivity with all of the focus on holiday parties, out-of-town friends... Read More»

3 Customer Support Lessons From Driving the Wienermobile

3 Customer Support Lessons From Driving the Wienermobile

Yes. It happened, and I can prove it. I’m one of the lucky dogs who drove the Oscar Mayer Wienermobile across the country after college, and I learned some valuable customer support lessons along the way. Here are three lessons that can be translated very well to your support team... Read More»

How Santa Claus Could Be More Productive With Salesforce

How Santa Claus Could Be More Productive With Salesforce

When it comes to productivity, Santa Claus is pretty much as good as it gets. He has 31 hours to deliver gifts (thanks to different time zones) to approximately 91.8 million homes. That works out to 822.6 visits per second! He also needs to save time to gobble down the... Read More»

5 Steps to Follow for 2015 Sales Planning

5 Steps to Follow for 2015 Sales Planning

2015 is upon us, whether it says so on the calendar or not. What we did in 2014 doesn’t count. 2015 is a new year with new opportunities. Here are 5 keys to follow to help make the most of your sales potential in the year to come: 1. Allocate... Read More»

The X-Factor in B2B Sales: Mastering the Second Contact

The X-Factor in B2B Sales: Mastering the Second Contact

The secret weapon for your B2B sales teams is mastery of second contact and beyond. Mastery of second contact and beyond includes, but is not limited to: Being responsive Being contextually relevant Being trustworthy Having the X-Factor Let us look at this in more detail: The Background Gone are the... Read More»

Marketing’s Top TWO Customers

Marketing’s Top TWO Customers

In the B2B industry, generally speaking, marketing is responsible for leads and sales is responsible for closing deals. B2C companies, on the other hand, are traditionally more transactional, meaning that marketing often closes deals (especially in the online retail world). In the B2C realm, it’s very obvious who marketing’s real... Read More»

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

In an age where customers are more connected and informed — and where their expectations are higher, than ever before — customer service is quickly becoming the key differentiator among brands. Every company, regardless of size or industry, must prioritize the customer experience. That's why, for our latest installment of... Read More»

3 New Year’s Resolutions for the Small Business Owner

3 New Year’s Resolutions for the Small Business Owner

With 2015 just on the horizon, I have been thinking a lot about what sorts of resolutions I want to make as a business owner. December is the perfect month to reflect upon what we’ve learned the past year to make even better choices in the coming year. Amidst all... Read More»

Why McDonald’s is Betting on Transparency for its New Marketing Campaign

Why McDonald’s is Betting on Transparency for its New Marketing Campaign

More companies today are embracing the idea of transparency in their business — and with their customers. In the Age of the Empowered Customer, people now have access to more information, more choices, and more opportunities to broadcast their opinions, widely and loudly, than ever before. The balance of power... Read More»

Announcing Salesforce Files Connect: Universal File Sharing Speeds Up Business

Announcing Salesforce Files Connect: Universal File Sharing Speeds Up Business

Files are critical to every aspect of business. From advertising copy to sales presentations, bills of material and support FAQs, files are core to every process. As we work, we constantly create new files, and these files are stored across a variety of systems and repositories — creating quite a... Read More»