Category: Featured

10 Career Rules to Live By From Salesforce’s Woman of the Month

10 Career Rules to Live By From Salesforce’s Woman of the Month

Your career journey likely has its share of twists and turns, and it can be tough to always stay focused, present, and motivated. Hey, it happens to the best of us! During challenging times, it’s more important than ever to remember your overarching priorities, goals, and values...your career rules to... Read More»

75 Digital Marketing Stats from Salesforce Marketing Cloud Research

75 Digital Marketing Stats from Salesforce Marketing Cloud Research

Over the past year, Salesforce Marketing Cloud has conducted a number of original research studies, benchmark reports, and marketing leadership surveys. All of this new research has given us quite a library of data and mind-blowing statistics on how both brands and consumers use technology to interact with each other.... Read More»

How Small Businesses Can Improve Paid Ads WITHOUT Frustrating Your Customers

How Small Businesses Can Improve Paid Ads WITHOUT Frustrating Your Customers

Whether it’s Facebook, Google or any of the other free services we use every day, ads are a part of our online lives. Some target us by our search habits, some don’t seem to be directed at us at all — and others are just plain annoying. The small pay-per-click... Read More»

4 Killer Tips for Supercharging Your Sales Coaching Sessions

4 Killer Tips for Supercharging Your Sales Coaching Sessions

Coaching is the #1 thing leaders do to drive the performance of their teams. Not surprising then that the Sales Executive Council found that sales reps who received 3+ hours of coaching per month had 17% higher goal attainment than reps who received less than 2. But despite the huge... Read More»

4 Ways to Put a Little Personality Into Selling

4 Ways to Put a Little Personality Into Selling

The concept of selling based on your buyer's personality style has been around for a while, but I'm often surprised at how many sales professionals aren't familiar with it. Knowing the four basic personality styles in the model can help you communicate and build a relationship with your prospects, increase... Read More»

Introducing the Small Business Spotlight Series

Introducing the Small Business Spotlight Series

At Salesforce we have the pleasure of working with some of the most innovative and exciting small businesses in the world. These small businesses make up the backbone of our company and keep us focused on what really matters: our customers. To showcase some of our incredible small business partners,... Read More»

How a Desk Job Can Kill You

How a Desk Job Can Kill You

In business, spending extended time sitting is generally unavoidable, but doctors are becoming increasingly aware of the dangerous health effects associated with constant sitting. Standing all day may not be possible, but there are some tips and tricks to try to combat some of the negative side effects of being... Read More»

4 Steps to Make Thanking Your Employees a Regular Habit

4 Steps to Make Thanking Your Employees a Regular Habit

Thanking your employees this week is at best a cliché, and at worst hollow and counterproductive. The litany of emails, blog posts and other messages expressing thanks to your team and employees has been in full effect all week. Many of these messages are indeed heartfelt and genuine. But the... Read More»

4 Reasons Every Day Should Be Thanksgiving for Salespeople

4 Reasons Every Day Should Be Thanksgiving for Salespeople

For those of us in the U.S., Thanksgiving will soon kick off the holiday season. It’s a national day for unplugging and connecting with the people who matter most. Yes, it’s a day for eating turkey, but more importantly, it’s a reminder to be grateful for all the blessings in... Read More»

4 Steps to Plan Smart Marketing Campaigns with Salesforce

4 Steps to Plan Smart Marketing Campaigns with Salesforce

Salesforce is a springboard for amazing marketing campaigns. It enables you to segment customers by behavior or activity, report on the results of marketing initiatives, or create lists. When your Salesforce Leads and Contacts perform certain activities you think are important — downloading an ebook, for example, or calling a... Read More»