Category: Marketing Cloud

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

This week, we shed light on the importance of mobile advertising and engaging the customer across multiple devices in retail, and rich interactive media content like video. Today’s customer is connected more than ever before. They are accustomed to having access to what they want, when and where ever they... Read More»

Advertise Based on a Single View of the Customer: Announcing Salesforce Marketing Cloud Active Audiences

Advertise Based on a Single View of the Customer: Announcing Salesforce Marketing Cloud Active Audiences

Marketers will create the future of advertising by connecting what they know about their customers to the places where people spend their time. It’s a simple idea that’s proven difficult to execute amidst the skyrocketing growth of mobile devices and a disconnect between ad targeting and how marketers measure their... Read More»

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

Social media is now a full-scale mass communications and customer service juggernaut. If you need a reminder of social’s importance, consider these numbers: Social media is the #1 marketing channel where marketers plan to increase budget in 2015 (via 2015 State of Marketing) 64% of marketers see social media as... Read More»

The Rise of Subject Line Designers?

The Rise of Subject Line Designers?

Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional email that doesn’t include at least one image — if... Read More»

Email Segmentation: Moving Your Strategy From Basic to Best

Email Segmentation: Moving Your Strategy From Basic to Best

According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother. However, just because almost everyone is segmenting doesn’t mean everyone... Read More»

6 Retail Email Marketing Priorities for 2015

6 Retail Email Marketing Priorities for 2015

For retailers, the holiday season is omnipresent. You’re either neck deep in it or you’re preparing for it. This presentation—which includes supplemental links to research reports, articles, and real-world examples—discusses the 6 things retailers need to work on to get their email programs ready for the upcoming holiday season: Reassessing... Read More»

Narrowcasting: Using Targeted Content to Boost Engagement and Conversion

Narrowcasting: Using Targeted Content to Boost Engagement and Conversion

Broadcasting your content to a large audience in the hopes of getting some small portion to convert is not a particularly successful technique in today’s digital marketing world. While the ‘spray and pray’ approach can be tempting, trying to please everyone never really got anyone anywhere. In fact, Merriam Webster’s... Read More»

Advertising Insights: Facebook Journey, Video Ads by Device, and Mother's Day

Advertising Insights: Facebook Journey, Video Ads by Device, and Mother's Day

Last week we shared insights on ad viewability, creative strategy, and effective tweet content. This week we have insights on Facebook’s role in the customer journey, video ads across multiple devices, and how UK mums use Facebook. Your customers are constantly on a journey with your brand and can make... Read More»

A Glimpse of Email’s Rich Content Future: Email Carousels

A Glimpse of Email’s Rich Content Future: Email Carousels

“The emails of the future will be much more like sending subscribers a microsite than a static message,” I say at the end of my book, Email Marketing Rules. Watching videos, browsing product assortments, and even making product purchases will also be possible without leaving the inbox. The email industry... Read More»

Salesforce Connections 2015 Sponsorships are Now Open!

Salesforce Connections 2015 Sponsorships are Now Open!

Salesforce Connections 2015 sponsorship sales are now open! This year's event will take place in New York City on June 16-18, at the Javits Center. This is the first year hosting this event in New York City, and as such, our team is dedicated to work closely with you to... Read More»