Category: Marketing Cloud

100 Inspiring Subject Lines from 2006 to 2014

100 Inspiring Subject Lines from 2006 to 2014

In general, the most effective subject lines are straightforward and predispose openers to click through and convert. But creativity does have its place. You may not have a fantastic deal to tout. You might be using creative language to differentiate your non-promotional messages from sales-oriented ones. You may be newsjacking.... Read More»

The 2015 State of Marketing: Marketers’ Top Priorities Across All Digital Channels [Slideshare]

The 2015 State of Marketing: Marketers’ Top Priorities Across All Digital Channels [Slideshare]

We recently launched the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015. We researched the most pressing business challenges, the top areas for increased spending, the hottest trends in social, mobile, and email... Read More»

Expensive Commercials No Longer Enough: 10 Stats on Why the Social Second Screen is Now the Super Bowl Battleground

Expensive Commercials No Longer Enough: 10 Stats on Why the Social Second Screen is Now the Super Bowl Battleground

The competition for audience attention will reach a fever pitch during Sunday’s Super Bowl showdown between the New England Patriots and Seattle Seahawks. From million-dollar ads to timely tweets, brands will use every means possible to make an impression on consumers — some of whom will watch “just for the... Read More»

The Marketing Cloud January '15 Release Is Here

The Marketing Cloud January '15 Release Is Here

We are excited to announce that the first Marketing Cloud release of 2015 is officially live! There are many new and exciting features that you should know about. We are making tremendous progress on delivering on our vision of a fully integrated Marketing Cloud that helps marketers optimize and manage... Read More»

We Surveyed 5,000+ Marketers. Here's What They Said About Marketing in 2015

We Surveyed 5,000+ Marketers. Here's What They Said About Marketing in 2015

Looking for real data on the future of marketing in 2015? The 2015 State of Marketing survey asked marketers about their budgets, priorities, channels, strategies, and metrics this year. More than 5,000 marketers responded about the day-to-day and strategic concerns that they face. They answered questions including: Where will you... Read More»

2015: The Year of the Customer Journey

2015: The Year of the Customer Journey

We are entering the year of the customer journey. Marketing has always been about customers, but 2015 marks a turning point. For the first time, marketers have access to the data and technical tools to engage with customers in sophisticated 1:1 journeys, placing the customer at the center of everything... Read More»

10 Social Advertising Best Practices for Startups

10 Social Advertising Best Practices for Startups

As I've written before, social media can be a great place to generate new leads. Your organic social reach, though, typically will reach people who have already heard of your brand and products. Social ads can be a perfect solution to augment your social strategy and bring in more new... Read More»

Winback vs. Re-Engagement: What’s the Difference?

Winback vs. Re-Engagement: What’s the Difference?

Winback, re-engagement. In many conversations, these terms start to sound like the old “po-TAY-to, po-TAH-to” argument. Definitions and uses can vary, but at their essences, these two types of campaigns do differ. Re-Engagement is, most often, a tactic used to improve email deliverability. When was the last time you removed... Read More»

How to Get Started Turning Your Business into a Mobile Business

How to Get Started Turning Your Business into a Mobile Business

According to comScore, 176 million people in the U.S. owned a smartphone as of November 2014. That’s over 50% of the entire U.S. population that carries a supercomputer in their pocket. Sales, customer service, marketing, and every other part of your business is being revolutionized by mobile. LinkedIn reports that... Read More»

For Visual Learners: 10 Animated Gif Stats about Marketing in 2015

For Visual Learners: 10 Animated Gif Stats about Marketing in 2015

Salesforce Marketing Cloud's 2015 State of Marketing report includes hundreds of marketing data points to inform and guide your strategy in 2015. For those of us who prefer visual learning, we've created these animated gifs to help you remember some of the most important stats. Take a look below and... Read More»