Category: Marketing Cloud

Why Being a VISUAL Storyteller Just Got More Important

Why Being a VISUAL Storyteller Just Got More Important

Whether you call it PEOS or PESO, the "P" (which stands for Paid in the Paid, Earned, Owned, and Shared media segmentation) became a lot more interesting on November 14 of last year. On that day, Facebook said that they were going to rework how "promotional posts" (i.e. posts from... Read More»

Using Email Marketing for Events: Advice from 10 Experts

Using Email Marketing for Events: Advice from 10 Experts

Email marketing can be a powerful driver of event success. To get the latest advice on how to use email to pack an event, Tim Watson, founder of email marketing consultancy Zettasphere, asked me and eight other email marketing experts to share our top tip for promoting a webinar or... Read More»

Shopping Cart Abandonment Email Trends

Shopping Cart Abandonment Email Trends

For the second year in a row, we took time away from shopping to do what so many shoppers do — abandon shopping carts. In early December, we clicked through the promotional emails of more than 90 major retailers, filled up our carts, and walked away. Less than one-quarter of... Read More»

It All Starts With Listening

It All Starts With Listening

"It all starts with Listening." Radian6 built a very novel and successful business on the above premise. Listen to your customers, your prospects, your dissenters, and your champions. Understand what people are saying about your brand, your industry, and your competitors. React in real-time to inquiries, complaints, questions, crises, and... Read More»

Twitter CPE Rises As the Platform Matures

Twitter CPE Rises As the Platform Matures

Twitter advertising with Social.com is segmented into two primary categories — Promoted Tweets (both Search and Timeline) and Promoted Accounts. Both are primarily purchased on a cost-per-engagement (CPE) basis, however for comparison purposes, they can be viewed on a CPM basis as well. Globally in Q3 2014, Promoted Tweet ads... Read More»

LinkedIn CPC Rises As Sponsored Updates Gain Wider Adoption

LinkedIn CPC Rises As Sponsored Updates Gain Wider Adoption

In Q2 2014, LinkedIn introduced Sponsored Updates via five partners, including Social.com. Sponsored Updates are a way to advertise to highly valuable audiences directly in the LinkedIn feed. In Q3, LinkedIn added Direct Sponsored Content, the ability to create Sponsored Updates that appear to your target audience without being pushed... Read More»

Are You Using the Wrong Email Marketing Metrics?

Are You Using the Wrong Email Marketing Metrics?

Analytics are critical to business success. However, our latest research indicates that channel marketers and marketing leaders are not on the same page when it comes to measuring success. Our State of Marketing Leadership report indicated that the top 3 success metrics for senior marketers are revenue growth, return on... Read More»

Top Trends from 2014's Email Client Market Share

Top Trends from 2014's Email Client Market Share

Every month, Litmus, an email marketing testing and analytics software, analyzes and publishes the latest data on email client market share from their system. They've been tracking email opens across a different devices and clients for over four years. Their research has seen the entire industry changed as mobile opens... Read More»

Just In: Salesforce is a Facebook Marketing Partner

Just In: Salesforce is a Facebook Marketing Partner

Salesforce is announcing today that we’ve joined Facebook’s® new Facebook Marketing Partner program. The new program, launched today, replaces Facebook’s existing Preferred Marketing Developer (PMD) program. We welcome this evolution in the program and hope it brings better recognition to the partner ecosystem across geographies, industries and product offerings. Salesforce... Read More»

4 Key Email Subject Line Trends for 2015

4 Key Email Subject Line Trends for 2015

After your sender name, your subject line has the biggest impact on whether your email is opened or not. Its critical importance is why it’s the most tested email element and why it’s vital to stay on top of the latest subject line trends. Driven by mobile and social’s influence... Read More»