Category: Marketing Cloud

Marketing’s Top TWO Customers

Marketing’s Top TWO Customers

In the B2B industry, generally speaking, marketing is responsible for leads and sales is responsible for closing deals. B2C companies, on the other hand, are traditionally more transactional, meaning that marketing often closes deals (especially in the online retail world). In the B2C realm, it’s very obvious who marketing’s real... Read More»

What’s In and What’s Out in Email Marketing in 2015

What’s In and What’s Out in Email Marketing in 2015

As we look to transition into the New Year, it’s time to reevaluate our programs and our priorities. With that in mind, I recently spoke with Natasha Smith of DM News about what’s in and what’s out in email marketing for 2015. Here is some of what we spoke about,... Read More»

Email Marketing Insights from Green Monday

Email Marketing Insights from Green Monday

Green Monday, which is typically the second Monday in December, is feeling more and more like Cyber Monday in its early days — which means it’s an emerging opportunity for retail marketers. Just like “Cyber Monday” was coined by the National Retail Federation in the 2005 to describe — and... Read More»

Mobile Advertising On The Rise

Mobile Advertising On The Rise

Mobile ownership has now passed the point of critical mass in terms of global ownership: More than half of Americans now own a mobile device, and almost two-thirds of the UK population owns a smartphone. It’s only natural that mobile advertising has taken a place front and center amid the... Read More»

The State of Marketing Leadership: New Research & #Infographic

The State of Marketing Leadership: New Research & #Infographic

This fall, Salesforce Marketing Cloud and LinkedIn partnered to survey 900+ senior-level marketers on the LinkedIn platform. The research sought to discover: How marketing leaders are implementing the customer journey Top ways they're preparing and training for the future Today's differences between B2B, B2C, small, mid-sized, and enterprise businesses How... Read More»

The Most Wonderful Marketing Stats of the Year

The Most Wonderful Marketing Stats of the Year

As 2014 comes to a close, there's no better time to reflect on your fondest memories of the year. For me, many of our team's high points revolve around the publication of our research. It’s when we’re at our best, all working together, going beyond our job descriptions to support... Read More»

Is Marketing Automation the CRM for Marketers?

Is Marketing Automation the CRM for Marketers?

For the purpose of today’s article, let’s think about marketing automation and CRMs a little differently. Just as Salesforce functions as a CRM for sales, marketing automation can be thought of as a CRM for marketers. It’s the power of information that fuels data-driven programs, and today’s leading marketing automation... Read More»

56% of Marketing Leaders View their Relationship with the CIO as Absolutely Critical or Very Important - 12/15/2014

56% of Marketing Leaders View their Relationship with the CIO as Absolutely Critical or Very Important - 12/15/2014

Data, a customer focus, and mobile technology are changing the roles of marketing leaders, but before they can impact business results, employees need to be properly trained and ready to collaborate. Planning for the future is a chief responsibility of marketing leadership, albeit a difficult one, and it all starts... Read More»

INFOGRAPHIC: Top 5 Ways Retailers Can Win the Holidays

INFOGRAPHIC: Top 5 Ways Retailers Can Win the Holidays

Since the holiday shopping season has officially begun, we've put together a handy guide for retailers looking to finish strong in 2014. Below, we've included five of our top tips for retailers this holiday season — including not overthinking email (seriously!), enabling your seasonal employees, and developing a killer customer... Read More»

How Senior-Level Marketers Are Measuring Success

How Senior-Level Marketers Are Measuring Success

Ask a marketer how they measure success and you’re likely to get some variation of the same answer: revenue growth, ROI, or increased conversion rates. Increasingly, however, customer-focused metrics are factoring into reporting, and B2B marketers could learn something from B2C marketers when it comes to the importance they place... Read More»