Category: Marketing Cloud

The Journey Is Everything: Lessons from the World’s Leading CMOs

The Journey Is Everything: Lessons from the World’s Leading CMOs

The journey is the reward. Think about this for a moment. It sounds like what parents tell their children about life: try to enjoy the journey. Life is about what you learn along the way, not where you arrive once you get there. But this phrase also has powerful connotations... Read More»

Customers Vote ExactTarget Marketing Cloud Leader in Email Marketing

Customers Vote ExactTarget Marketing Cloud Leader in Email Marketing

Business software review site G2 Crowd released updated rankings of 13 email marketing products based on reviews from nearly 450 marketing professionals. ExactTarget earned the top position, including the highest customer satisfaction and largest market presence, placing it leaps and bounds above the competition. The Grid℠, G2 Crowd’s software recommendation... Read More»

5 Ways Marketing Automation Can Answer Your Event Marketing FAQs

5 Ways Marketing Automation Can Answer Your Event Marketing FAQs

See how marketing automation can help streamline the event marketing process from beginning to end. Read More»

The Future of Marketing Revealed at Connections 2014

The Future of Marketing Revealed at Connections 2014

This week, we’re hosting more than 8,000 of the world’s smartest marketers in Indianapolis for our 8th annual digital marketing conference, Connections 2014. Over the course of the past eight years, we’ve seen enormous changes in digital marketing, and along with you—our customers—we’ve helped define the industry. Thank you for... Read More»

Watch Connections, the Digital Marketing Event of the Year, Live!

Watch Connections, the Digital Marketing Event of the Year, Live!

Even if you aren't in Indianapolis this week for the Salesforce ExactTarget Marketing Cloud's digital marketing event of the year, Connections, we still have plenty of opportunities for you to learn and be inspired from our speakers and Marketing Cloud product announcements. This year, we will be livestreaming all the... Read More»

The 2014 State of Mobile Behavior [INFOGRAPHIC]

The 2014 State of Mobile Behavior [INFOGRAPHIC]

The just-released 2014 Mobile Behavior Report revealed key data about how consumers are currently using their mobile devices. For example, we discovered that 83% of consumers say a seamless experience across all devices is somewhat or very important, and consumers most frequently associate the word "mobile" with a smartphone, not... Read More»

4 Ways to Unlock Your CRM with Marketing Automation

4 Ways to Unlock Your CRM with Marketing Automation

Learn about four different ways that marketing automaton can unlock the full potential of your CRM. Read More»

Hashtags Displace URLs in Super Bowl XLVIII (And Why I Think Google Won the #AdBowl)

Hashtags Displace URLs in Super Bowl XLVIII (And Why I Think Google Won the #AdBowl)

This article was originally published on the ExactTarget Marketing Cloud Blog. As I write this, I'm now over three hours removed from the end of Super Bowl XLVIII, and I'm still on hold with the NFL to find out how I get refunded for the time I spent watching that... Read More»

4 Ways to Personalize Your Marketing with Automation

4 Ways to Personalize Your Marketing with Automation

Wouldn’t it be great if marketers could customize their marketing message to every single one of their buyers? We might not be quite there yet, but we’re closer than ever to achieving that 1:1 marketing ideal. If you were at Connections or Dreamforce 2013, this shouldn’t be news to you... Read More»

10 Best Practices for Social Media Advertising

10 Best Practices for Social Media Advertising

Social media advertising is a complex process that requires planning, research, testing and measuring all within a single campaign. And while much of it is trial and error, there are some best practices that can help guide you through your social media advertising initiatives. As part of our latest ebook,... Read More»