Category: Marketing Cloud

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

If you’re at Dreamforce this year, then you’re obviously familiar with the power of a CRM — but what about your CRM’s counterpart, marketing automation? By now, you’ve likely heard about how marketing automation can integrate with Salesforce CRM to help you market smarter and sell faster. Marketing automation and... Read More»

ICYMI: 5 Highlights from Today at Dreamforce

ICYMI: 5 Highlights from Today at Dreamforce

Day 3 of Dreamforce has come and gone. No doubt your head is spinning with everything you’ve learned this week about Salesforce’s new Customer Success Platform and how you are going to implement it to grow your business and build customer relationships. Companies can use this never-before-seen technology to better... Read More»

Will.i.am to Unveil New Wearable Device at Dreamforce

Will.i.am to Unveil New Wearable Device at Dreamforce

Last week at Connections, the annual digital marketing conference hosted by Salesforce ExactTarget Marketing Cloud, frontman for pop supergroup The Black Eyed Peas and seven-time Grammy Award winner will.i.am talked about his latest creative project. During a fireside chat at the conference with salesforce.com CEO Marc Benioff, he outlined his... Read More»

The Journey Is Everything: Lessons from the World’s Leading CMOs

The Journey Is Everything: Lessons from the World’s Leading CMOs

The journey is the reward. Think about this for a moment. It sounds like what parents tell their children about life: try to enjoy the journey. Life is about what you learn along the way, not where you arrive once you get there. But this phrase also has powerful connotations... Read More»

Customers Vote ExactTarget Marketing Cloud Leader in Email Marketing

Customers Vote ExactTarget Marketing Cloud Leader in Email Marketing

Business software review site G2 Crowd released updated rankings of 13 email marketing products based on reviews from nearly 450 marketing professionals. ExactTarget earned the top position, including the highest customer satisfaction and largest market presence, placing it leaps and bounds above the competition. The Grid℠, G2 Crowd’s software recommendation... Read More»

5 Ways Marketing Automation Can Answer Your Event Marketing FAQs

5 Ways Marketing Automation Can Answer Your Event Marketing FAQs

See how marketing automation can help streamline the event marketing process from beginning to end. Read More»

The Future of Marketing Revealed at Connections 2014

The Future of Marketing Revealed at Connections 2014

This week, we’re hosting more than 8,000 of the world’s smartest marketers in Indianapolis for our 8th annual digital marketing conference, Connections 2014. Over the course of the past eight years, we’ve seen enormous changes in digital marketing, and along with you—our customers—we’ve helped define the industry. Thank you for... Read More»

Watch Connections, the Digital Marketing Event of the Year, Live!

Watch Connections, the Digital Marketing Event of the Year, Live!

Even if you aren't in Indianapolis this week for the Salesforce ExactTarget Marketing Cloud's digital marketing event of the year, Connections, we still have plenty of opportunities for you to learn and be inspired from our speakers and Marketing Cloud product announcements. This year, we will be livestreaming all the... Read More»

The 2014 State of Mobile Behavior [INFOGRAPHIC]

The 2014 State of Mobile Behavior [INFOGRAPHIC]

The just-released 2014 Mobile Behavior Report revealed key data about how consumers are currently using their mobile devices. For example, we discovered that 83% of consumers say a seamless experience across all devices is somewhat or very important, and consumers most frequently associate the word "mobile" with a smartphone, not... Read More»

4 Ways to Unlock Your CRM with Marketing Automation

4 Ways to Unlock Your CRM with Marketing Automation

Learn about four different ways that marketing automaton can unlock the full potential of your CRM. Read More»