Category: Marketing Cloud

The 2014 State of Mobile Behavior [INFOGRAPHIC]

The 2014 State of Mobile Behavior [INFOGRAPHIC]

The just-released 2014 Mobile Behavior Report revealed key data about how consumers are currently using their mobile devices. For example, we discovered that 83% of consumers say a seamless experience across all devices is somewhat or very important, and consumers most frequently associate the word "mobile" with a smartphone, not... Read More»

4 Ways to Unlock Your CRM with Marketing Automation

4 Ways to Unlock Your CRM with Marketing Automation

Learn about four different ways that marketing automaton can unlock the full potential of your CRM. Read More»

Hashtags Displace URLs in Super Bowl XLVIII (And Why I Think Google Won the #AdBowl)

Hashtags Displace URLs in Super Bowl XLVIII (And Why I Think Google Won the #AdBowl)

This article was originally published on the ExactTarget Marketing Cloud Blog. As I write this, I'm now over three hours removed from the end of Super Bowl XLVIII, and I'm still on hold with the NFL to find out how I get refunded for the time I spent watching that... Read More»

4 Ways to Personalize Your Marketing with Automation

4 Ways to Personalize Your Marketing with Automation

Wouldn’t it be great if marketers could customize their marketing message to every single one of their buyers? We might not be quite there yet, but we’re closer than ever to achieving that 1:1 marketing ideal. If you were at Connections or Dreamforce 2013, this shouldn’t be news to you... Read More»

10 Best Practices for Social Media Advertising

10 Best Practices for Social Media Advertising

Social media advertising is a complex process that requires planning, research, testing and measuring all within a single campaign. And while much of it is trial and error, there are some best practices that can help guide you through your social media advertising initiatives. As part of our latest ebook,... Read More»

How to Understand, Define and Identify Online Influence

How to Understand, Define and Identify Online Influence

This post last week shared tips and ideas to become a social media influencer. While there are some good pointers here in using social, I think the post is more about becoming a thought leader or becoming popular in social media than it is about becoming an influencer. The main... Read More»

4 Ways Social Media Supports Top of the Funnel Activities

4 Ways Social Media Supports Top of the Funnel Activities

Social media is not a siloed function within your company. Even if the social media team or social media person sits in marketing, PR or corporate communications, they should not sit there alone. As social media grows throughout an organization, it's important to have the right champion in place to... Read More»

How to Become a Social Media Influencer in Your Industry

How to Become a Social Media Influencer in Your Industry

Social media influencers are the people who get the attention of the biggest brands, have a real following, are actively involved in social media and create great content. With a little patience, you can become a social media influencer. Here’s how to get started. Create Relevant and Unique Content Sync... Read More»

Social.com Connects Social Advertising to CRM and Social Listening

Social.com Connects Social Advertising to CRM and Social Listening

Salesforce.com is on a mission to help our customers become customer companies, to help them connect with their customers, employees, partners and products in entirely new ways. A core part of becoming a customer company is transforming marketing from the old ways of untargeted, unsolicited interruptions, to the new way... Read More»

A Quick Guide to Social Media Marketing at Salesforce

A Quick Guide to Social Media Marketing at Salesforce

This post originally appeared on the Salesforce Marketing Cloud blog. Like many marketing teams, Salesforce uses Salesforce Marketing Cloud to organize their teams, manage their campaigns, optimize their content and measure their social media marketing success. Here's how. Social Media On-Boarding When the Salesforce marketing team wanted to move all... Read More»