Category: Marketing Cloud

75 Digital Marketing Stats from Salesforce Marketing Cloud Research

75 Digital Marketing Stats from Salesforce Marketing Cloud Research

Over the past year, Salesforce Marketing Cloud has conducted a number of original research studies, benchmark reports, and marketing leadership surveys. All of this new research has given us quite a library of data and mind-blowing statistics on how both brands and consumers use technology to interact with each other.... Read More»

Salesforce Unveils the Next Generation of Social Studio

Salesforce Unveils the Next Generation of Social Studio

Today is an exciting day for our team! It’s been a thrilling year for social products at Salesforce. In May, we launched a brand new product: Social Studio, built by the incredible teams behind Radian6 and Buddy Media. Today, we are unveiling the next generation of Social Studio. Social Studio... Read More»

A New Report from Salesforce Marketing Cloud and LinkedIn: The State of Marketing Leadership

A New Report from Salesforce Marketing Cloud and LinkedIn: The State of Marketing Leadership

Marketing strategy has evolved more quickly in the past five years than it did in the past five hundred. For centuries, print advertising and mass media dominated until the internet changed everything, creating opportunities to craft unique customer journeys on an ever-larger palette of platforms. This is an exciting time... Read More»

18 New Content Marketing Benchmarks for 2015

18 New Content Marketing Benchmarks for 2015

This is a compilation of two posts that originally appeared on the Salesforce Marketing Cloud Blog for both B2B and B2C marketers. Content Marketing Institute and MarketingProfs recently released the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America and the third annual B2C Content Marketing Benchmarks, Budgets, and... Read More»

The Best of Dreamforce is Coming to New York

The Best of Dreamforce is Coming to New York

You’ve all read the recaps, heard the buzz, and seen the content online, but it doesn’t compare to attending Dreamforce in person. So, we’re bringing all the action, excitement, education, and big announcements to our friends on the East Coast, for FREE! Register for free now and come experience the... Read More»

3 Investments Marketers are Making to Personalize the Customer Experience

3 Investments Marketers are Making to Personalize the Customer Experience

A company’s customer experience is not owned by any single department. Today, customers expect a personalized experience whether they are talking to customer service, sales, marketing, or finance. Enabling every employee to meet this expectation will require nearly all companies to change how they do business and their underlying technology.... Read More»

How to Hire a Social Media Strategist: Tips for Small Businesses

How to Hire a Social Media Strategist: Tips for Small Businesses

In this interview with Ben Conoley, Senior Marketing Consultant at Salesforce Marketing Cloud, we discuss the qualities and skills you should look for in hiring a social media strategist. What’s important to consider when you begin planning to hire a social media strategist or manager? Ben: You want to look... Read More»

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

If you’re at Dreamforce this year, then you’re obviously familiar with the power of a CRM — but what about your CRM’s counterpart, marketing automation? By now, you’ve likely heard about how marketing automation can integrate with Salesforce CRM to help you market smarter and sell faster. Marketing automation and... Read More»

ICYMI: 5 Highlights from Today at Dreamforce

ICYMI: 5 Highlights from Today at Dreamforce

Day 3 of Dreamforce has come and gone. No doubt your head is spinning with everything you’ve learned this week about Salesforce’s new Customer Success Platform and how you are going to implement it to grow your business and build customer relationships. Companies can use this never-before-seen technology to better... Read More»

Will.i.am to Unveil New Wearable Device at Dreamforce

Will.i.am to Unveil New Wearable Device at Dreamforce

Last week at Connections, the annual digital marketing conference hosted by Salesforce ExactTarget Marketing Cloud, frontman for pop supergroup The Black Eyed Peas and seven-time Grammy Award winner will.i.am talked about his latest creative project. During a fireside chat at the conference with salesforce.com CEO Marc Benioff, he outlined his... Read More»