Category: Marketing Cloud

Social media advertising is a complex process that requires planning, research, testing and measuring all within a single campaign. And while much of it is trial and error, there are some best practices that can help guide you through your social media advertising initiatives. As part of our latest ebook,... Read More»

This post last week shared tips and ideas to become a social media influencer. While there are some good pointers here in using social, I think the post is more about becoming a thought leader or becoming popular in social media than it is about becoming an influencer. The main... Read More»

Social media is not a siloed function within your company. Even if the social media team or social media person sits in marketing, PR or corporate communications, they should not sit there alone. As social media grows throughout an organization, it's important to have the right champion in place to... Read More»

Social media influencers are the people who get the attention of the biggest brands, have a real following, are actively involved in social media and create great content. With a little patience, you can become a social media influencer. Here’s how to get started. Create Relevant and Unique Content Sync... Read More»

Salesforce.com is on a mission to help our customers become customer companies, to help them connect with their customers, employees, partners and products in entirely new ways. A core part of becoming a customer company is transforming marketing from the old ways of untargeted, unsolicited interruptions, to the new way... Read More»

This post originally appeared on the Salesforce Marketing Cloud blog. Like many marketing teams, Salesforce uses Salesforce Marketing Cloud to organize their teams, manage their campaigns, optimize their content and measure their social media marketing success. Here's how. Social Media On-Boarding When the Salesforce marketing team wanted to move all... Read More»

This post originally appeared on the Salesforce Marketing Cloud blog. Agencies can and should play a role in content marketing, according to the panel. Advertising and PR can play a strong role in effective content marketing. In a Social Content Summit panel titled, "Agencies Meet the Content Challenge," Keith O'Brien,... Read More»

This post was originally published on the Marketing Cloud blog. Social media has the power to make the world a better place and, like the nonprofit sector, more brands are using social networks to raise both awareness and money for the causes they care about. Regardless of size, all brands... Read More»

This post was originally published on the Marketing Cloud Blog. Being a customer company starts with understanding how your customers use social media. And while we all know that the number of social media users, channels, time spent and content created is rising, it's important to understand how your customers... Read More»

Social media and mobile devices are driving new trends in content that focus increasingly on eye catching visuals, brevity, and entertainment value. With so many publishers and brands vying for online users’ limited viewing time, B2B marketers now face the challenge of embracing these trends to remain relevant, grab attention,... Read More»