Category: Marketing

LinkedIn marketing continues to pick up steam, as more and more businesses, particularly B2B businesses, realize the importance and value of creating a comprehensive strategy for one of the world's largest social networks. Last week, over 1,000 attendees joined author and digital strategist Brian Carter for a Salesforce Marketing Cloud... Read More»

Your marketing department is a content machine. You're publishing daily blog posts, cranking out new white papers every month, and creating clever and engaging content for your social media channels. But no matter how much content you produce, your content isn't impacting traffic, increasing engagement, or converting new leads. What... Read More»

Social media advertising is a complex process that requires planning, research, testing and measuring all within a single campaign. And while much of it is trial and error, there are some best practices that can help guide you through your social media advertising initiatives. As part of our latest ebook,... Read More»

What keeps CMOs up at night? “The pace of change,” says Doug Bewsher, Chief Marketing Officer for salesforce.com. “The pace of change for marketers is quickening, forcing marketing leaders to listen and respond more nimbly to stay connected with their always-on customers, partners and channel.” The role of CMO is... Read More»

This post last week shared tips and ideas to become a social media influencer. While there are some good pointers here in using social, I think the post is more about becoming a thought leader or becoming popular in social media than it is about becoming an influencer. The main... Read More»

I think it goes without saying that a lot has changed since the Mad Men era of ads and marketing. Technology dominates the marketing game these days, and the strategy of blasting marketing messages to mass audiences has been replaced with a focus on building relationships by providing value. It’s... Read More»

Social media is not a siloed function within your company. Even if the social media team or social media person sits in marketing, PR or corporate communications, they should not sit there alone. As social media grows throughout an organization, it's important to have the right champion in place to... Read More»

by Brian Halligan, Founder and CEO, HubSpot Historically, professional baseball has been concerned with stats like RBIs, batting average, on-base percentage and the like. But for over a century only one team, the Oakland A’s, considered that maybe those stats failed as KPIs for predicting the success of any individual... Read More»

Social media influencers are the people who get the attention of the biggest brands, have a real following, are actively involved in social media and create great content. With a little patience, you can become a social media influencer. Here’s how to get started. Create Relevant and Unique Content Sync... Read More»

For many of us it’s time to move past social media 101 and on to the next level. The question of how do I generate leads from social media is quickly changing to what does my business do with these new leads which are almost always not ready to buy.... Read More»