Category: Marketing

Companies Have No Excuse for a Fragmented Customer Journey

Companies Have No Excuse for a Fragmented Customer Journey

“Customers no longer tolerate fragmented engagement across different channels.” - Scott McCorkle, CEO, Salesforce Marketing Cloud Delivering a seamless customer experience is now a must for companies, and marketers are prioritizing omnichannel retailing as a result. That’s one of the major conclusions in Salesforce’s State of Marketing report, an annual... Read More»

3 Trends that Led to the Marketing Tech Explosion

3 Trends that Led to the Marketing Tech Explosion

Every year, Scott Brinker (you might know him as Chief MarTech) publishes a graphic designed to illustrate the size of the marketing technology landscape. And every year the sheer growth — some might call it oversaturation — is surprising. Last year, there were nearly 950 vendors. This year, there are... Read More»

100 Inspiring Subject Lines from 2006 to 2014

100 Inspiring Subject Lines from 2006 to 2014

In general, the most effective subject lines are straightforward and predispose openers to click through and convert. But creativity does have its place. You may not have a fantastic deal to tout. You might be using creative language to differentiate your non-promotional messages from sales-oriented ones. You may be newsjacking.... Read More»

How Video Can Make You Better at Sales

How Video Can Make You Better at Sales

If you work in sales, imagine—for a moment—that you could enter a sales call or meeting knowing exactly what’s on your prospects’ mind. What if you knew what they found most compelling, or what confuses them most about your product? You’d go into every exchange armed with the precise information... Read More»

The 2015 State of Marketing: Marketers’ Top Priorities Across All Digital Channels [Slideshare]

The 2015 State of Marketing: Marketers’ Top Priorities Across All Digital Channels [Slideshare]

We recently launched the 2015 State of Marketing. In the report we surveyed over 5,000 marketers globally and asked about their budgets, priorities, channels, strategies, and metrics for 2015. We researched the most pressing business challenges, the top areas for increased spending, the hottest trends in social, mobile, and email... Read More»

Expensive Commercials No Longer Enough: 10 Stats on Why the Social Second Screen is Now the Super Bowl Battleground

Expensive Commercials No Longer Enough: 10 Stats on Why the Social Second Screen is Now the Super Bowl Battleground

The competition for audience attention will reach a fever pitch during Sunday’s Super Bowl showdown between the New England Patriots and Seattle Seahawks. From million-dollar ads to timely tweets, brands will use every means possible to make an impression on consumers — some of whom will watch “just for the... Read More»

The Marketing Cloud January '15 Release Is Here

The Marketing Cloud January '15 Release Is Here

We are excited to announce that the first Marketing Cloud release of 2015 is officially live! There are many new and exciting features that you should know about. We are making tremendous progress on delivering on our vision of a fully integrated Marketing Cloud that helps marketers optimize and manage... Read More»

We Surveyed 5,000+ Marketers. Here's What They Said About Marketing in 2015

We Surveyed 5,000+ Marketers. Here's What They Said About Marketing in 2015

Looking for real data on the future of marketing in 2015? The 2015 State of Marketing survey asked marketers about their budgets, priorities, channels, strategies, and metrics this year. More than 5,000 marketers responded about the day-to-day and strategic concerns that they face. They answered questions including: Where will you... Read More»

Is Your Marketing Missing the Mark?

Is Your Marketing Missing the Mark?

I have spent 15 years in software technology creating marketing content: for different types of users, buyers, phases of the purchasing cycle, industries and solution areas…and on and on. As content is being developed, I typically work with campaign teams to determine how to make the content available through various... Read More»

Why You Should Be Tying Your Content to the Buyer's Journey

Why You Should Be Tying Your Content to the Buyer's Journey

The buyer’s journey is a key framework for strategic content management, particularly for fast-growing sales teams. By leveraging the buyer’s journey as the decision point for future content, sales organizations are able to create a much more effective, streamlined process for both the creation and use of content assets throughout... Read More»