Category: Marketing

The Quick Social Media Guide to Event Planning

The Quick Social Media Guide to Event Planning

Putting on a conference or an event isn’t easy. It is a lot of hard work and dedication. Until recently, marketing centered on cultivating targeted lists and relying on speakers to entice attendees to come and hear them speak. Marketing relied heavily on other people selling an event that you... Read More»

How Whatsapp and Text Messages are Being Used for Sales, Marketing

How Whatsapp and Text Messages are Being Used for Sales, Marketing

Facebook recently dropped $19 billion (thats a nineteen followed by nine zeros) to acquire WhatsApp, a popular instant messaging service. The WhatsApp purchase left many industry watchers scratching their heads, until they realized that the service reaches approximately 450 million active users (with about a million new users being added... Read More»

Are Events in Your Marketing Mix? Make a Connection and Expand Your Reach

Are Events in Your Marketing Mix? Make a Connection and Expand Your Reach

It is pretty well known that at salesforce.com, we love our events. In a year, we host hundreds that range in size and audience, all connecting people live in a meaningful way. Whether it is an executive round table, a regional tour event, a fifteenth birthday party, or Dreamforce, we... Read More»

3 No-Sweat Ways to Improve Your Presentation and Delivery

3 No-Sweat Ways to Improve Your Presentation and Delivery

Do your legs shake uncontrollably when you're in front of the group? Do you blush and start to sweat? Do you talk with your elbows glued to your side and your hands flopping around in front of your chest? If you said yes to any of these questions, don't worry,... Read More»

How Minecraft Succeeds By Allowing Players To Control Their Destiny One Block at a Time

How Minecraft Succeeds By Allowing Players To Control Their Destiny One Block at a Time

If you haven’t heard about Minecraft by now, then you must have been hiding under a 16-bit block for the last few years. The Swedish "open world" game centered on breaking and placing blocks has taken the world by storm, with over 14.7 million people having purchased and played it.... Read More»

5 Lead Nurturing Best Practices for Sales AND Marketing

5 Lead Nurturing Best Practices for Sales AND Marketing

Stay on track with your lead nurturing campaigns using these five best practice tips. Read More»

How Social CRM Gets You Big Results Across Your Business

How Social CRM Gets You Big Results Across Your Business

Thanks to social media, customers can now quickly and easily share their experiences with millions of people online. This includes feedback about companies everywhere, both positive and negative. It’s a powerful tool that creates transparency for both business and consumer alike. There’s no better time for your business to put... Read More»

FREE TOOL: The New Interactive Lead Qualification Lab

FREE TOOL: The New Interactive Lead Qualification Lab

If you’re in sales, you’re probably tired of receiving unqualified leads from your marketing team — and if you’re in marketing, your sales team’s dismissal of marketing leads has likely gotten quite tiresome. When it comes to the tension between these two teams, poor lead quality is one of the... Read More»

15 Impressive Content Marketing Hiring Stats

15 Impressive Content Marketing Hiring Stats

54% of companies plan to increase their content marketing teams, however, 83% say finding those hires is a difficult task. These stats and more come from a recent study by content marketing software provider, Kapost, which shows the huge growth potential of hiring in the content marketing space. Why is... Read More»

How to Spring Clean Your Office

How to Spring Clean Your Office

Spring has finally sprung after a long winter, and it’s time to get rid of those dust bunnies just as we did our winter coats. This year, clean more than just what’s on your office floor - take a stab at doing some internal cleaning as well. Sweep the floors,... Read More»