Category: Marketing

4 Steps to Plan Smart Marketing Campaigns with Salesforce

4 Steps to Plan Smart Marketing Campaigns with Salesforce

Salesforce is a springboard for amazing marketing campaigns. It enables you to segment customers by behavior or activity, report on the results of marketing initiatives, or create lists. When your Salesforce Leads and Contacts perform certain activities you think are important — downloading an ebook, for example, or calling a... Read More»

Are You Missing a Critical Component of Your Lead Scoring Model?

Are You Missing a Critical Component of Your Lead Scoring Model?

Effective lead scoring means sales teams receive higher-quality leads and can focus on those with the greatest potential to convert. Implementing a great lead scoring model can put you on the fast track for increased productivity from your sales team, higher conversion rates, and a larger bottom line — all... Read More»

The Age of Real-Time Marketing: Why Customers Need to be the Main Focus

The Age of Real-Time Marketing: Why Customers Need to be the Main Focus

Real-time marketing has received a lot of attention in recent years, although different outlets define real-time marketing in different ways. While real-time marketing can be boiled down to a well-timed tweet about a current event, true real-time marketing is not about accidental success with a single social media post. Instead,... Read More»

5 Ways Marketers Can Actually Use Big Data

5 Ways Marketers Can Actually Use Big Data

What do marketers and Big Data have in common? They both have an insatiable desire to know more about their targets. Big Data is that buzzword that describes the increasing volume of data surrounding every aspect of human life. It refers to the idea that nearly every human action can... Read More»

9 Key AppExchange Takeaways from Dreamforce ’14

9 Key AppExchange Takeaways from Dreamforce ’14

Dreamforce ’14 was an amazing week packed with industry visionaries, product experts, world leaders, learning, and lots of fun. Whether you attended in person or just watched from afar, one thing was clear: apps help grow your business. More than 35 AppExchange sessions featured dozens of customer success stories, all... Read More»

Transparency is the New Efficiency

Transparency is the New Efficiency

We all know that buyer behavior has changed, and we’ve all participated in many, many discussions about the implications of this behavior change for B2B sales organizations. Technology presented buyers with an unprecedented opportunity to bypass traditional mechanisms for acquiring the knowledge needed to make purchasing decisions. Sales forces had... Read More»

Flip the Sales Funnel and Increase ROI — 6 Steps

Flip the Sales Funnel and Increase ROI — 6 Steps

Funnel or Pyramid? There’s a problem with the sales funnel. Just because you fill it with leads, sales won’t naturally fall out of the bottom. And yet many sales and marketing managers feel this is the way it works: play the numbers game, get as many leads as possible and... Read More»

A New Report from Salesforce Marketing Cloud and LinkedIn: The State of Marketing Leadership

A New Report from Salesforce Marketing Cloud and LinkedIn: The State of Marketing Leadership

Marketing strategy has evolved more quickly in the past five years than it did in the past five hundred. For centuries, print advertising and mass media dominated until the internet changed everything, creating opportunities to craft unique customer journeys on an ever-larger palette of platforms. This is an exciting time... Read More»

18 New Content Marketing Benchmarks for 2015

18 New Content Marketing Benchmarks for 2015

This is a compilation of two posts that originally appeared on the Salesforce Marketing Cloud Blog for both B2B and B2C marketers. Content Marketing Institute and MarketingProfs recently released the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America and the third annual B2C Content Marketing Benchmarks, Budgets, and... Read More»

Improve Collaboration With Your Marketing Team

Improve Collaboration With Your Marketing Team

This story has a happy ending, I promise. Over the last several years, we have been working with a marketing team in which every member was at least three levels removed from anyone who had direct contact with customers. To compensate for that, the company and the team were treading... Read More»