Category: Marketing

75 Digital Marketing Stats from Salesforce Marketing Cloud Research

75 Digital Marketing Stats from Salesforce Marketing Cloud Research

Over the past year, Salesforce Marketing Cloud has conducted a number of original research studies, benchmark reports, and marketing leadership surveys. All of this new research has given us quite a library of data and mind-blowing statistics on how both brands and consumers use technology to interact with each other.... Read More»

How Small Businesses Can Improve Paid Ads WITHOUT Frustrating Your Customers

How Small Businesses Can Improve Paid Ads WITHOUT Frustrating Your Customers

Whether it’s Facebook, Google or any of the other free services we use every day, ads are a part of our online lives. Some target us by our search habits, some don’t seem to be directed at us at all — and others are just plain annoying. The small pay-per-click... Read More»

What Do Michael Jordan, Marketing and Metrics Have in Common?

What Do Michael Jordan, Marketing and Metrics Have in Common?

Leaders who excel have an innate ability to dial up the competitiveness at the right time just so they remain at the top. To demonstrate to others that their passion and effort are well documented, so that all others can be measured against. Let’s take sports as an analogy to... Read More»

How to Incentivize Your Content Marketing Team

How to Incentivize Your Content Marketing Team

Smart marketers know that content marketing metrics can be used to optimize future strategy. But, these same metrics can also be used to reward and incentivize individual contributors. Incentivizing a content marketing team — similar to how many sales teams function — can keep the team accountable and boost results.... Read More»

4 Steps to Plan Smart Marketing Campaigns with Salesforce

4 Steps to Plan Smart Marketing Campaigns with Salesforce

Salesforce is a springboard for amazing marketing campaigns. It enables you to segment customers by behavior or activity, report on the results of marketing initiatives, or create lists. When your Salesforce Leads and Contacts perform certain activities you think are important — downloading an ebook, for example, or calling a... Read More»

Are You Missing a Critical Component of Your Lead Scoring Model?

Are You Missing a Critical Component of Your Lead Scoring Model?

Effective lead scoring means sales teams receive higher-quality leads and can focus on those with the greatest potential to convert. Implementing a great lead scoring model can put you on the fast track for increased productivity from your sales team, higher conversion rates, and a larger bottom line — all... Read More»

The Age of Real-Time Marketing: Why Customers Need to be the Main Focus

The Age of Real-Time Marketing: Why Customers Need to be the Main Focus

Real-time marketing has received a lot of attention in recent years, although different outlets define real-time marketing in different ways. While real-time marketing can be boiled down to a well-timed tweet about a current event, true real-time marketing is not about accidental success with a single social media post. Instead,... Read More»

5 Ways Marketers Can Actually Use Big Data

5 Ways Marketers Can Actually Use Big Data

What do marketers and Big Data have in common? They both have an insatiable desire to know more about their targets. Big Data is that buzzword that describes the increasing volume of data surrounding every aspect of human life. It refers to the idea that nearly every human action can... Read More»

9 Key AppExchange Takeaways from Dreamforce ’14

9 Key AppExchange Takeaways from Dreamforce ’14

Dreamforce ’14 was an amazing week packed with industry visionaries, product experts, world leaders, learning, and lots of fun. Whether you attended in person or just watched from afar, one thing was clear: apps help grow your business. More than 35 AppExchange sessions featured dozens of customer success stories, all... Read More»

Transparency is the New Efficiency

Transparency is the New Efficiency

We all know that buyer behavior has changed, and we’ve all participated in many, many discussions about the implications of this behavior change for B2B sales organizations. Technology presented buyers with an unprecedented opportunity to bypass traditional mechanisms for acquiring the knowledge needed to make purchasing decisions. Sales forces had... Read More»