Category: Marketing

3 Key Advertising Takeaways From Facebook F8

3 Key Advertising Takeaways From Facebook F8

Today at F8, Facebook discussed several key areas that matter for advertisers. First, it flexed its muscle and showed all of the ways that it has helped its partners grow their businesses. This focused on the Facebook vision of helping developers Build, Grow, and Monetize apps. There were a couple... Read More»

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

This week, we shed light on the importance of mobile advertising and engaging the customer across multiple devices in retail, and rich interactive media content like video. Today’s customer is connected more than ever before. They are accustomed to having access to what they want, when and where ever they... Read More»

Advertise Based on a Single View of the Customer: Announcing Salesforce Marketing Cloud Active Audiences

Advertise Based on a Single View of the Customer: Announcing Salesforce Marketing Cloud Active Audiences

Marketers will create the future of advertising by connecting what they know about their customers to the places where people spend their time. It’s a simple idea that’s proven difficult to execute amidst the skyrocketing growth of mobile devices and a disconnect between ad targeting and how marketers measure their... Read More»

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

Social media is now a full-scale mass communications and customer service juggernaut. If you need a reminder of social’s importance, consider these numbers: Social media is the #1 marketing channel where marketers plan to increase budget in 2015 (via 2015 State of Marketing) 64% of marketers see social media as... Read More»

Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem

Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem

Field Nation’s core value is obsessing over our users. Whether current or future customers, our users are the center of our universe. They continually inspire us to innovate, deliver, and exceed their expectations. In order to stay in business, it is important that we do exactly that. You see, we... Read More»

The Rise of Subject Line Designers?

The Rise of Subject Line Designers?

Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional email that doesn’t include at least one image — if... Read More»

Moving Beyond Push: Mobile Marketing In 2015

Moving Beyond Push: Mobile Marketing In 2015

As a vendor in the field of mobile marketing automation — I thought it might be of interest to discuss what is happening in that world today and how these trends might affect the landscape. ‘Marketing automation’ simply refers to — you guessed it — those technologies that automate the... Read More»

3 Steps to an Optimized Sales & Marketing Lead Flow Plan

3 Steps to an Optimized Sales & Marketing Lead Flow Plan

Learn how to create an optimized sales and marketing lead flow process in just three steps. Read More»

Think Strategy, Not Tactics to Generate More Leads & Become an Elite LinkedIn Marketer

Think Strategy, Not Tactics to Generate More Leads & Become an Elite LinkedIn Marketer

As a huge basketball fan, I love March Madness — when the best NCAA basketball teams rise above the rest and compete at an elite level. The teams that win are not always the ones with the best tactical skills. Tactics without a strategy are nothing. The ones that win... Read More»

Email Segmentation: Moving Your Strategy From Basic to Best

Email Segmentation: Moving Your Strategy From Basic to Best

According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother. However, just because almost everyone is segmenting doesn’t mean everyone... Read More»