Category: Marketing

Marketing’s Top TWO Customers

Marketing’s Top TWO Customers

In the B2B industry, generally speaking, marketing is responsible for leads and sales is responsible for closing deals. B2C companies, on the other hand, are traditionally more transactional, meaning that marketing often closes deals (especially in the online retail world). In the B2C realm, it’s very obvious who marketing’s real... Read More»

What's This Fuss About Combined Campaigns?

What's This Fuss About Combined Campaigns?

For those of you in the advertising and marketing industry, you may have come across the term “combined campaigns.” You may be curious to know what all of this hype is about. Given that ‘combined campaigns’ has recently been elevated as one of the most sought after buzzwords of 2015,... Read More»

3 New Year’s Resolutions for the Small Business Owner

3 New Year’s Resolutions for the Small Business Owner

With 2015 just on the horizon, I have been thinking a lot about what sorts of resolutions I want to make as a business owner. December is the perfect month to reflect upon what we’ve learned the past year to make even better choices in the coming year. Amidst all... Read More»

Why McDonald’s is Betting on Transparency for its New Marketing Campaign

Why McDonald’s is Betting on Transparency for its New Marketing Campaign

More companies today are embracing the idea of transparency in their business — and with their customers. In the Age of the Empowered Customer, people now have access to more information, more choices, and more opportunities to broadcast their opinions, widely and loudly, than ever before. The balance of power... Read More»

Email Marketing Insights from Green Monday

Email Marketing Insights from Green Monday

Green Monday, which is typically the second Monday in December, is feeling more and more like Cyber Monday in its early days — which means it’s an emerging opportunity for retail marketers. Just like “Cyber Monday” was coined by the National Retail Federation in the 2005 to describe — and... Read More»

Mobile Advertising On The Rise

Mobile Advertising On The Rise

Mobile ownership has now passed the point of critical mass in terms of global ownership: More than half of Americans now own a mobile device, and almost two-thirds of the UK population owns a smartphone. It’s only natural that mobile advertising has taken a place front and center amid the... Read More»

The State of Marketing Leadership: New Research & #Infographic

The State of Marketing Leadership: New Research & #Infographic

This fall, Salesforce Marketing Cloud and LinkedIn partnered to survey 900+ senior-level marketers on the LinkedIn platform. The research sought to discover: How marketing leaders are implementing the customer journey Top ways they're preparing and training for the future Today's differences between B2B, B2C, small, mid-sized, and enterprise businesses How... Read More»

The Most Wonderful Marketing Stats of the Year

The Most Wonderful Marketing Stats of the Year

As 2014 comes to a close, there's no better time to reflect on your fondest memories of the year. For me, many of our team's high points revolve around the publication of our research. It’s when we’re at our best, all working together, going beyond our job descriptions to support... Read More»

Is Marketing Automation the CRM for Marketers?

Is Marketing Automation the CRM for Marketers?

For the purpose of today’s article, let’s think about marketing automation and CRMs a little differently. Just as Salesforce functions as a CRM for sales, marketing automation can be thought of as a CRM for marketers. It’s the power of information that fuels data-driven programs, and today’s leading marketing automation... Read More»

12 Business Days of Salesforce: 5 Golden Rules of Content Marketing

12 Business Days of Salesforce: 5 Golden Rules of Content Marketing

The phrase "content marketing" is being bandied about a lot these days by marketers. It has almost been overused to the point of becoming inconsequential. Content marketing means different things to different people and unfortunately some of those definitions are pretty awful. In an effort to sort through the mess,... Read More»