Category: Marketing

Why Phone Calls Are a Blind Spot for B2B Marketers

Why Phone Calls Are a Blind Spot for B2B Marketers

You’re a B2B marketer living in a data-driven world. Which type of lead do you invest marketing dollars in—inbound phone leads or inbound web leads? If you’re like most of your peers, it’s the latter. You’re nurturing the online path to purchase—probably using a marketing automation tool like Pardot. And... Read More»

The Best Content Marketing Combines Both Art & Science [Infographic]

The Best Content Marketing Combines Both Art & Science [Infographic]

Content marketers are part artist, part scientist. The artist understands the power of storytelling and can creatively communicate ideas in a simple, visual, and compelling way. The scientist analyzes data to learn about customers and prospects, understand what content types and tactics work, and optimize their strategy. Together, these two... Read More»

Why Change Management Is Crucial to Demand Generation Success

Why Change Management Is Crucial to Demand Generation Success

There are now more people in the world with cell phones than people with access to electricity or clean drinking water. Consumers send over 500 million tweets and watch over 200 million hours of video each day just via YouTube. Many businesses have started to think about these changes in... Read More»

4 Tips for Managing Your Business Communications

4 Tips for Managing Your Business Communications

Few people would question the value of good communication in a business setting. However, espousing good communication isn't the same as creating an environment where communication happens naturally. Communication is deeply intertwined in an organization's culture, which is why it's crucial to keep good communication practices at the center of... Read More»

Is Your Marketing Dead Upon Arrival?

Is Your Marketing Dead Upon Arrival?

When I’m home, I like getting the mail. It’s a way for me to get up from what I’m doing, stretch my legs, and take a break. Like many, I flip through the magazines, mailers addressed to “Dear Occupant,” bills, and checks as I walk back to my desk. Do... Read More»

3 Bad Habits Stopping You From High Productivity

3 Bad Habits Stopping You From High Productivity

I come from a sales and recruiting background, and those worlds combined result in some great tips and tricks to boost productivity. I’ve learned that there are small changes you can make everyday, which lead to big results. So stop the bad email, phone and meeting habits and start being... Read More»

Tablet vs. Smartphone: Subtle Distinction, Huge Business Impact

Tablet vs. Smartphone: Subtle Distinction, Huge Business Impact

Data from a Forrester Research Inc. study on mobile behavioral data found that while users are accessing more apps on their smartphones, tablets keep users engaged in their device for longer periods of time—and that’s a very important difference. Content marketers have understood for quite some time that strategy (and... Read More»

How to Win at Content Marketing [INFOGIF]

How to Win at Content Marketing [INFOGIF]

If you clicked on that headline, it's because you want answers. Most organizations—91%, actually—are producing some kind of content. But doing something doesn't mean you're doing it well. Content marketing is more than just another tactic, and winning requires you to build an actual content operation to produce and distribute... Read More»

5 Things I Learned from Working at Salesforce.com

5 Things I Learned from Working at Salesforce.com

Alex Dea is an MBA Candidate from the University of North Carolina (Kenan-Flagler) For the past 11 weeks, he has spent the summer working for salesforce.com on the Platform Product Marketing team. Here, Alex shares some of the takeaways from his summer at salesforce.com. So you might be wondering, “Why... Read More»

13 Things Marketers Need to Know About Sales

13 Things Marketers Need to Know About Sales

There are few distinct viewpoints in business that are as polarized as those of marketing and sales professionals. Marketing is glamorous, sales less so. Sales are measurable, marketing less so. The uneasy relationship between sales and marketing is widespread and infects almost all types of businesses. The truth, of course,... Read More»