Category: Marketing

Does Your CFO Think Marketing is a Cost or an Investment?

Does Your CFO Think Marketing is a Cost or an Investment?

The debate about marketing being a cost or an investment still rages on. I think part of it stems from CFOs categorizing marketing costs as an expense on the P&L rather than considering marketing as an opportunity to drive revenue to the top line. The former is required by basic... Read More»

Lost in Translation: How Marketers Can Enter Foreign Markets With Confidence

Lost in Translation: How Marketers Can Enter Foreign Markets With Confidence

Great news! Your brand is considering international expansion, and your group has been selected to lead go-to-market strategies in new territories around the world. Now Job One is to make sure all of your product’s branded materials and content are ready to reach new audiences speaking different languages. Nothing a... Read More»

13 Tweetable Marketing Tricks [SlideShare]

13 Tweetable Marketing Tricks [SlideShare]

'Tis the season for spine-chilling movies, pop-culture costumes, and plastic pumpkins full of bite-sized candy. And I absolutely hate one of those things. I'll give you a hint: There's a scene in the movie Twister (you know, Helen Hunt, Bill Paxton, sad cows, F5 tornados) that takes place in an... Read More»

4 Reasons Salespeople Must Be Marketers

4 Reasons Salespeople Must Be Marketers

I’ve named the group of folks that believe the “social selling” tools are the only things necessary to sell effectively “the social media mafia.” They’re loud, homogenous, and they’re wrong about social media being the only method for prospecting today. The old ways are still effective, and the social media... Read More»

5 Key Questions from the Bluewolf State of Salesforce Report

5 Key Questions from the Bluewolf State of Salesforce Report

Every year, Bluewolf, a global business consulting firm, publishes The State of Salesforce, an annual analysis of how the best companies use salesforce.com. Bluewolf, in partnership with the MIT Sloan School of Management, collects data from more than 1,000 salesforce.com customers, with respondents from a variety of roles, company sizes,... Read More»

4 Crucial Steps to Trade Show Follow-up

4 Crucial Steps to Trade Show Follow-up

How much time do you spend preparing to sponsor a trade show event? If you’re in marketing, this question is probably a no-brainer: a lot. Preparing booth signage, finding session speakers, ensuring you have sufficient staff and that everyone is where you need them to be can mean a number... Read More»

Marketing Without #FOMO

Marketing Without #FOMO

If you’re a marketer, or even a normal human being, you may have experienced FOMO. Characterized by feelings of anxiety, often accompanied by itching thumbs and tunnel vision, FOMO is on the rise, spread from marketer to marketer in discussions of social networks like Ello and Snapchat. Fear of Missing... Read More»

The Importance of Attitude

The Importance of Attitude

The attributes that make a great employee or leader have long been discussed and debated. Intensity, drive, and risk-taking are a few that are often top of mind. A less highly regarded, but equally (if not more) important, part of being successful? A good attitude. I recently took a major... Read More»

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

10 Ways Marketing Automation Can Help Achieve Your B2B Marketing Goals

If you’re at Dreamforce this year, then you’re obviously familiar with the power of a CRM — but what about your CRM’s counterpart, marketing automation? By now, you’ve likely heard about how marketing automation can integrate with Salesforce CRM to help you market smarter and sell faster. Marketing automation and... Read More»

5 Tips for Maximizing the Rest of Dreamforce

5 Tips for Maximizing the Rest of Dreamforce

Dreamforce is a remarkable opportunity for many things — professional development, networking, discovering new ways to conquer key issues you’re now tasked with addressing. But now that it's halfway over, you might be feeling a bit overwhelmed at how to get the most out of time here. Hit pause. You've... Read More»