Category: Marketing

6 Ways to Tell If Your Social Marketing Is Working

6 Ways to Tell If Your Social Marketing Is Working

Once you’ve established what you want to accomplish with your social media marketing efforts, it’s time to get a measuring system in place. This will let you know when you reach (or don’t reach) those objectives. While you should expect some trial and error when putting your measurement strategy together,... Read More»

6 Reasons You Should Be at Connections this September

6 Reasons You Should Be at Connections this September

There’s another conference in the cloud, and it’s all about digital marketing. This September, thousands of marketers will converge on Indianapolis for Connections, the Salesforce ExactTarget Marketing Cloud’s industry-premiere digital marketing conference, dedicated to inspiring, enabling, and educating marketers around the globe. Whether you’re a marketing novice or expert, and... Read More»

4 Steps for Building Social-Savvy Marketing Campaigns

4 Steps for Building Social-Savvy Marketing Campaigns

By now, most marketers know that social media can play an important role in any marketing campaign. But knowing is only half the battle. When it comes to incorporating social into a marketing strategy, how do you actually do it? We recently sat down with Dawn DeVirgilio (@dawndevirgilio), the global... Read More»

The Importance of Small Business Blogging (And How to Get Started)

The Importance of Small Business Blogging (And How to Get Started)

As a small business, an important part of your marketing strategy should be the creation of content to share with your audience on social channels. If this content is useful, your community will more than likely freely and gladly bookmark it, download it, and pass it along to others. In... Read More»

Who Owns Telemarketing: Marketing or Sales?

Who Owns Telemarketing: Marketing or Sales?

When the telemarketing function is headed by the wrong department, telemarketing goals are often derailed. To sort through whether telemarketing should be part of marketing or sales, I’ll start by defining the two functions. The marketing function is to comb through the sand and find the gems to deliver to... Read More»

5 Pieces of Marketing Magic from Disneyland

5 Pieces of Marketing Magic from Disneyland

Today marks the 59th anniversary of the day Disneyland opened its doors in Anaheim, CA in 1955. In those 59 years, the park has not only become a cornerstone of the Disney brand, but has also grown into one of the largest business operations in the country. Consider these highlights:... Read More»

10 Marketing Tips for Engaging with Your Social Audience

10 Marketing Tips for Engaging with Your Social Audience

Social media allows you to engage directly with your customers, potential customers, and brand representatives about everything from products to challenges, wherever they are. Treat social media like a telephone, not a megaphone — this is the secret behind business success on these channels. By using engagement to reach beyond... Read More»

How to Create Stellar Marketing Automation Process Visualizations

How to Create Stellar Marketing Automation Process Visualizations

Whether you're a newcomer to marketing automation or a seasoned veteran, marketing automation helps with the classic growth-mode problem of a fire-hose of leads. It helps you figure out a way to make your sales reps more efficient while continuing to work with, and educating, prospective customers about your product... Read More»

How to Be a Good (Social) Listener

How to Be a Good (Social) Listener

Many brands see social media as just another megaphone to blast their marketing campaigns and news releases at their customers and prospects. Then they give up because no one seems to care. Why do they fail? Because they don’t bother to listen. There’s a multitude of social media activity you... Read More»

10 Commandments of Business Blogging

10 Commandments of Business Blogging

From the outside, blogging seems like a relatively simple task. You tackle an idea in a few hundred words, hit publish, and the traffic comes flooding in, right? Wrong. Anyone who’s been involved in blogging at any level knows that it's not nearly that simple. There are dozens of variables... Read More»