Category: Marketing

What the Emerging Billion Social Media-First Consumers Mean for Business

What the Emerging Billion Social Media-First Consumers Mean for Business

Although social media statistics are staggering—almost 2 billion people use it, and that number is still growing at double-digit rates—the real story is simple: the billion consumers about to enter the market have never lived in a world without it. They are a social-first generation and will expect to find,... Read More»

LinkedIn in 15 to 30 Minutes per Day? Here's How.

LinkedIn in 15 to 30 Minutes per Day? Here's How.

Sales and marketing executives are being mistakenly misled in the amount of time, energy and focus they need to invest on marketing their organizations with LinkedIn. Because they’re not putting in the “time” and because they’re failing to take a strategic lead generation approach, they respond to my polls with... Read More»

Salesforce Dashboards: 5 Helpful Tips That Every Marketer Should Know

Salesforce Dashboards: 5 Helpful Tips That Every Marketer Should Know

As a marketer, I like to think of Salesforce Dashboards as the reward for all the hard marketing work, as the results display beautifuly in Salesforce. Using dashboards, it’s possible to have a single view of all the metrics you’ll need to not only monitor results and efficiency, but also... Read More»

3 Tips for Marketers Who Want to Help Sales Crush Quotas

3 Tips for Marketers Who Want to Help Sales Crush Quotas

Cori Hemmah is a salesperson’s dream. That’s because of her unwavering opinion of what her main priority as a demand gen marketer is, and, in fact, what she believes every marketer’s main priority should be: “To drive sales and convert leads,” she says without hesitation. Cori is Senior Manager of... Read More»

More is Not Better: When it Comes to Leads, Quality Trumps Quantity Every Time

More is Not Better: When it Comes to Leads, Quality Trumps Quantity Every Time

A sales exec recently told me he would “rather have 10 percent of my current lead flow with 80 percent of the leads being high quality, than the current state of affairs where only 5 percent of leads are qualified, at best.” In my experience, all sales professionals agree. With... Read More»

5 Tips for Engaging International Audiences

5 Tips for Engaging International Audiences

It goes without saying that no marketing team wants to offend potential customers. Companies invest significant time and resources to ensure spot-on personalized sales and marketing content for target audiences. Marketing to global audiences without localizing content, though, is dangerous to your efforts and perhaps even to your brand’s reputation;... Read More»

Why Most B2B Marketing Videos Don’t Support the Buyer’s Journey

Why Most B2B Marketing Videos Don’t Support the Buyer’s Journey

Most B2B marketing videos do not support the buyer’s journey because they are product-centric. They accompany product introductions, reside on product pages and are featured in product promotions. Most B2B videos are designed for the “awareness” phase of the buyer’s journey—that is, “Introducing (ta-da!) Cloud Security v.3.0!” These overview “explainer”... Read More»

How to Keep Your Marketing Machine In Line With Sales

How to Keep Your Marketing Machine In Line With Sales

As Director of Marketing at AG, there are multiple things I’m responsible for in both marketing and sales departments. One large component of a successful business that some companies seem to miss is bridging the communication gap between sales and marketing departments. Here are 4 tips on how to encourage... Read More»

When It Comes to Positioning, Don't Mix Messages

When It Comes to Positioning, Don't Mix Messages

As a sales professional, how do you describe your “value” or the value of your solutions? When it comes to creating their organization's positioning statements, many sales and marketing executives either forget or fail to realize that the mind likes it simple. Take, for example, the following positioning statement, which... Read More»

4 Steps for Using Data to Kickstart Your Content Marketing

4 Steps for Using Data to Kickstart Your Content Marketing

Good content attracts visitors, but great content hooks people for life. To deliver the right content to the right person, marketers must embrace the data that is at their fingertips—their own and what’s available externally. Data can drive several aspects of your content marketing strategy to help ensure that your... Read More»