Category: Mobile

Moving Beyond Push: Mobile Marketing In 2015

Moving Beyond Push: Mobile Marketing In 2015

As a vendor in the field of mobile marketing automation — I thought it might be of interest to discuss what is happening in that world today and how these trends might affect the landscape. ‘Marketing automation’ simply refers to — you guessed it — those technologies that automate the... Read More»

5 Essential Ingredients For Your HR Transformation: A New Salesforce E-Book

5 Essential Ingredients For Your HR Transformation: A New Salesforce E-Book

The world has changed. Things are moving faster and people are more connected than ever before. Driving much of this innovation are the cloud, mobile, and social applications that consume our personal lives. A significant byproduct of this change is a new emerging workforce — one that expects to use... Read More»

How eHarmony Grew Sales 158% with an AppExchange App: Connected Leaders

How eHarmony Grew Sales 158% with an AppExchange App: Connected Leaders

The challenge: your established company just launched a brand new product. You have roughly 1,500+ leads to sort through, prioritize, and call every month. What do you do? Jane Riley, Sales Executive at eHarmony, turned to the AppExchange and Salesforce for help. In this edition of the AppExchange Connected Leaders... Read More»

How Manufacturers Can Better Enable Modern Sales Teams: A New Salesforce E-Book

How Manufacturers Can Better Enable Modern Sales Teams: A New Salesforce E-Book

Manufacturing is experiencing a customer-focused revolution. On the global side, this means innovation activity is being ramped up by manufacturers in an effort to develop and produce more sophisticated offerings than smaller rivals. High-margin growth is the ultimate end game. In addition, manufacturers are working to build a closer, seamless,... Read More»

Motivate with Learning and Games: Apps for Admins

Motivate with Learning and Games: Apps for Admins

One of my favorite things is helping customers find hidden gems that unlock additional value, whether it’s an overview of sometimes overlooked functionality or a game-changing product feature the customer didn’t know existed. And if you’re looking for hidden gems, I recommend browsing the AppExchange, where there are apps for... Read More»

Meet the Super Six: The Must-Have Apps of App Madness

Meet the Super Six: The Must-Have Apps of App Madness

The AppExchange has 2,600+ apps that are guaranteed slam dunks for productivity and can drive all kinds of wins for your business. While you’re waiting for March Madness to start, see which apps made it to our Super Six—and feel free to hum “We are the Champions” while you read.... Read More»

Power Up Your Mobile Strategy: Apps for Admins

Power Up Your Mobile Strategy: Apps for Admins

One of the best parts of my job is getting to share cool new stuff with customers, and between our three awesome releases per year, our ever-expanding suite of killer products, and innovation from our partner ecosystem, I never run out of things to share. When it comes to sharing... Read More»

Introducing Salesforce for Apple Watch: Inspired by the Consumer, Built for Business

Introducing Salesforce for Apple Watch: Inspired by the Consumer, Built for Business

Over the last 16 years, Salesforce has led the way for customers and the industry through major technology shifts. First it was cloud. Then social, followed by mobile and now data science. Today, with the excitement around the forthcoming Apple Watch, it’s becoming clear that the cloud, social, mobile and... Read More»

Apps to Boost Productivity: Apps for Admins

Apps to Boost Productivity: Apps for Admins

Most Salesforce Administrators I know can do just about anything, whether it’s supporting users, delivering critical projects, creating reports and dashboards, and even conducting training. But more than that, they are often responsible for managing Salesforce for their entire company. They are the first phone call if something goes wrong,... Read More»

7 CFO Trends that Can Pay Off for Your Company

7 CFO Trends that Can Pay Off for Your Company

The role of the CFO is changing. Now more than ever, financial leaders are being asked to step up as strategic leaders and provide more technological expertise. In fact, CFOs are becoming a top choice in the competition for new chief executive officers, according to a story in The Wall... Read More»