Category: Mobile

What IT Can Do to Lead a Successful Mobile App Strategy

What IT Can Do to Lead a Successful Mobile App Strategy

CIOs are under pressure to deliver business capabilities on mobile devices, all while optimizing budgets, increasing operational excellence, and providing innovative, secure solutions. It’s a complex juggling act. In the mobile space, it’s tempting to just jump in and start building mobile apps. But corporate IT needs to help balance... Read More»

10 Ways to Run Your Business From Your Phone [SlideShare]

10 Ways to Run Your Business From Your Phone [SlideShare]

In January 2014, mobile app usage surpassed desktop usage for the very first time according to Internet analytics company Comscore. While this massive shift in computing behavior has been buoyed by the massive surge in consumer mobile usage, mobile is making its presence felt in the business world as well.... Read More»

3 Ways the Salesforce1 Mobile App Makes Field Reps More Productive

3 Ways the Salesforce1 Mobile App Makes Field Reps More Productive

Better productivity is music to the ears of most, if not all, business leaders. It certainly rings true at Bowers & Wilkins, the largest premium audio enterprise in the world. The company sells its 200 products, from iPod docks to large freestanding speakers, through a network of 300 independent retailers,... Read More»

3 Reasons Your Mobile App Doesn't Have to Be Perfect

3 Reasons Your Mobile App Doesn't Have to Be Perfect

The good news is that mobile apps help you connect to customers, employees, partners, and products in ways you never could before. The even better news is that when building apps for your enterprise, you don’t have to wait weeks, months or years to get them “just so” before releasing... Read More»

How New Salesforce Developer Tools Help Speed Facebook's App Revolution

How New Salesforce Developer Tools Help Speed Facebook's App Revolution

For entrepreneurs, Facebook is more than just a social network. It is a platform where ideas can turn into apps that instantly reach one billion mobile users every single day. April 30th at Facebook’s f8 developer conference, the company introduced new ways for entrepreneurs to build and deliver those experiences... Read More»

The Simple Way to Build Enterprise Apps featuring Gartner Research

The Simple Way to Build Enterprise Apps featuring Gartner Research

There’s a huge demand for mobile apps today and that includes in the enterprise. Why exactly? Because behind all the smartphones, wearables, and connected devices in the marketplace is an application. The app is the truly powerful part because it brings the end user closer to the product and services... Read More»

Why Mobile Apps of Today Must be Powered by Real-Time Data

Why Mobile Apps of Today Must be Powered by Real-Time Data

Digital transformations and mobility are impacting the operational tempos in enterprises today. The definition of operational tempo is the speed or pace of operations, i.e., the speed at which you can conduct business. The advent of broadband Internet, mobile devices and mobile applications has dramatically changed our customer’s and our... Read More»

Why Faster Enterprise App Development is Better

Why Faster Enterprise App Development is Better

Companies everywhere are feeling a need for speed. In the rapidly changing world of information technology, agility is not only essential when it comes to application development, but it can also have the biggest impact organization wide. According to a new IDC white paper, sponsored by salesforce.com, the top business... Read More»

FREE E-BOOK: 10 Essential Elements of Great Enterprise Mobile Apps

FREE E-BOOK: 10 Essential Elements of Great Enterprise Mobile Apps

Mobile devices, whether you’re talking about smart phones, tablets, or other form factors, present unique development and design challenges. The kind of information, the actions you can take, the way the interface looks and works, needs to be fundamentally different in a mobile environment. Which is why, at salesforce.com, we’ve... Read More»

APIs Are Bridging the Mobile App Gap

APIs Are Bridging the Mobile App Gap

Almost overnight, it seems, our lives came to revolve around social networks: We scan our Facebook feeds for updates from our families and relevant news, use Twitter to follow friends and celebrities, and pin the latest fashions or home-improvement ideas via Pinterest. Behind it all is the desire to drive... Read More»