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The Rise of Subject Line Designers?

The Rise of Subject Line Designers?

Almost all messages are more effective when they include an image. Tweets with images see substantially higher engagement and retweets. Having at least one image in a blog post is now standard practice. And it’s rare to see a promotional email that doesn’t include at least one image — if... Read More»

Moving Beyond Push: Mobile Marketing In 2015

Moving Beyond Push: Mobile Marketing In 2015

As a vendor in the field of mobile marketing automation — I thought it might be of interest to discuss what is happening in that world today and how these trends might affect the landscape. ‘Marketing automation’ simply refers to — you guessed it — those technologies that automate the... Read More»

The One-Word Key to Sales Success: Consistency

The One-Word Key to Sales Success: Consistency

If I were to choose one word for salespeople and business owners to embrace it would be “consistency." It’s not as exciting or sexy a word as say “aggressiveness” or “innovate,” but it’s a word that can make a huge difference in any long-term relationship you want to develop with... Read More»

4 Best Sales Practices for Using Social Media

4 Best Sales Practices for Using Social Media

Social media has been traditionally known for it's "soft selling" approach, meaning most users are not online for the sole purpose of shopping and, therefore, they must be persuaded in a different way. What does that mean for you? How do you "sell" through social media without causing your followers... Read More»

3 Steps to an Optimized Sales & Marketing Lead Flow Plan

3 Steps to an Optimized Sales & Marketing Lead Flow Plan

Learn how to create an optimized sales and marketing lead flow process in just three steps. Read More»

5 Essential Ingredients For Your HR Transformation: A New Salesforce E-Book

5 Essential Ingredients For Your HR Transformation: A New Salesforce E-Book

The world has changed. Things are moving faster and people are more connected than ever before. Driving much of this innovation are the cloud, mobile, and social applications that consume our personal lives. A significant byproduct of this change is a new emerging workforce — one that expects to use... Read More»

How to Drive Sales with Friendly Competition and Recognition: App Mavericks

How to Drive Sales with Friendly Competition and Recognition: App Mavericks

Sales reps are similar to professional athletes in that they love to compete, they love to win, and they crave recognition. The challenge companies often face is: how do you tap into that psychology to motivate salespeople to perform the right actions that lead to success? Hoopla has figured this... Read More»

Think Strategy, Not Tactics to Generate More Leads & Become an Elite LinkedIn Marketer

Think Strategy, Not Tactics to Generate More Leads & Become an Elite LinkedIn Marketer

As a huge basketball fan, I love March Madness — when the best NCAA basketball teams rise above the rest and compete at an elite level. The teams that win are not always the ones with the best tactical skills. Tactics without a strategy are nothing. The ones that win... Read More»

Celebrate the First Day of Spring — With the Spring '15 Release!

Celebrate the First Day of Spring — With the Spring '15 Release!

Spring ’15 is now available! With over 250 new and improved features, you can now connect with your customers anywhere, with the Customer Success Platform. Also, we are excited to announce that the Spring ’15 release has set a record for delivering features inspired by our customers and the IdeaExchange... Read More»

Email Segmentation: Moving Your Strategy From Basic to Best

Email Segmentation: Moving Your Strategy From Basic to Best

According to my research, only 11% of businesses don’t segment their emails. That means 89% do, which is pretty close to everyone that matters, since we can safely assume there will always be a handful of businesses that won’t bother. However, just because almost everyone is segmenting doesn’t mean everyone... Read More»