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4 Crucial Steps to Trade Show Follow-up

4 Crucial Steps to Trade Show Follow-up

How much time do you spend preparing to sponsor a trade show event? If you’re in marketing, this question is probably a no-brainer: a lot. Preparing booth signage, finding session speakers, ensuring you have sufficient staff and that everyone is where you need them to be can mean a number... Read More»

Experts Confirm: Many Marketers Suffer from SOS, FOMO

Experts Confirm: Many Marketers Suffer from SOS, FOMO

If you’re a marketer, or even a normal human being, you may have experienced SOS and FOMO. Characterized by feelings of anxiety, often accompanied by itching thumbs and tunnel vision, SOS and FOMO are on the rise, spread from marketer to marketer in discussions of social networks like Ello and... Read More»

8 Ways Salespeople Can Continue Prospecting

8 Ways Salespeople Can Continue Prospecting

Last week, during a client’s sales meeting, we got into a discussion regarding pipeline values. Needless to say, the number of prospects and dollar values were insufficient to achieve the overall corporate revenue objectives. Several of the salespeople blamed marketing for not generating enough quality leads (ever hear that before?).... Read More»

The Importance of Attitude

The Importance of Attitude

The attributes that make a great employee or leader have long been discussed and debated. Intensity, drive, and risk-taking are a few that are often top of mind. A less highly regarded, but equally (if not more) important, part of being successful? A good attitude. I recently took a major... Read More»

15 Things Sales Teams Can Learn from will.i.am

15 Things Sales Teams Can Learn from will.i.am

I'm a big will.i.am fan and have been for over 15 years — especially when he was in the Black Eyed Peas. He is a huge force of talent that doesn't stop: singer/songwriter, composer, record producer, disc jockey, voice actor, entrepreneur, businessperson, fashionista, dancer, rapper, philanthropist, and a tech genius.... Read More»

"The Customer Economy: How Top Industries Meet Today’s Biggest Challenges": A New Salesforce E-Book

"The Customer Economy: How Top Industries Meet Today’s Biggest Challenges": A New Salesforce E-Book

Every industry across the globe is being impacted by technology. Mobile, social, and cloud are driving rampant change. The time is now for organizations to transform their business model by taking advantage of innovative tools that connect to customers in ways never before possible. As with the survival of the... Read More»

ICYMI: Top 10 Highlights from Dreamforce '14

ICYMI: Top 10 Highlights from Dreamforce '14

After all the months of preparation and growing excitement, it's hard to believe that Dreamforce '14 is over. Four days packed with breakout sessions, hands-on training sessions, keynote speakers, networking, sightseeing, and parties can go by fast — so in case there's anything you missed, here's our rundown of the... Read More»

Your Customer Data Strategy Needs to Evolve for Sales Success

Your Customer Data Strategy Needs to Evolve for Sales Success

How we think about customer data is changing. This was a central theme in yesterday's Salesforce Data.com Keynote at Dreamforce. Andy MacMillan, SVP & GM for Data.com, explained that for years the prevailing wisdom has been that tying all our systems together gives us a 360-degree view of our customers.... Read More»

Dreamforce Attendees and Salesforce Family: Get a Free Copy of Tony Robbins' New Book for a Good Cause (Offer Ends Saturday!)

Dreamforce Attendees and Salesforce Family: Get a Free Copy of Tony Robbins' New Book for a Good Cause (Offer Ends Saturday!)

Dreamforce attendees and Salesforce family, Tony Robbins and Marc Benioff have a pretty awesome offer for you. Here's the deal: Marc Benioff has arranged for Dreamforce attendees to get a free copy of Tony Robbins' new book, Money: Master the Game ($28.95 value) — and for each person who receives... Read More»

At Dreamforce, Making Better Happen

At Dreamforce, Making Better Happen

Since the mid-1970s, I’ve been privileged to witness many organizations’ efforts to improve their performance. Many of their successes were enabled by advances in computing. The focus has been on creating ever simpler, faster, ways for individuals to get specific tasks done. In recent years, in my circles, it’s gotten... Read More»