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Healthcare Firms Find Care Coordination Success With the Salesforce1 Platform

Healthcare Firms Find Care Coordination Success With the Salesforce1 Platform

Home health care provider KinCare and Johns Hopkins Healthcare have been utilizing Salesforce to help with care coordination, improving customer service and reducing costs. KinCare is Australia’s largest home healthcare provider, serving 10,000 customers with 2,000 staff, most of whom are casual employees, called to work on an as-needed basis.... Read More»

Are You Ready for 2015 Business Planning? 3 Tips to Improve the Process

Are You Ready for 2015 Business Planning? 3 Tips to Improve the Process

Last week, I did a webcast for a vendor that was designed for their channel resellers. Its purpose was to discuss effective business planning and to review a specific process to ensure that their plans and, more importantly, their execution in 2015 will be at higher levels. When people think... Read More»

Salesforce Unveils the Next Generation of Social Studio

Salesforce Unveils the Next Generation of Social Studio

Today is an exciting day for our team! It’s been a thrilling year for social products at Salesforce. In May, we launched a brand new product: Social Studio, built by the incredible teams behind Radian6 and Buddy Media. Today, we are unveiling the next generation of Social Studio. Social Studio... Read More»

5 Ways Marketers Can Actually Use Big Data

5 Ways Marketers Can Actually Use Big Data

What do marketers and Big Data have in common? They both have an insatiable desire to know more about their targets. Big Data is that buzzword that describes the increasing volume of data surrounding every aspect of human life. It refers to the idea that nearly every human action can... Read More»

How to Use Salesforce1 Lightning Connect to Solve Integration Nightmares

How to Use Salesforce1 Lightning Connect to Solve Integration Nightmares

Our IT environments have an increasing need to be connected. These days, any single company can be managing tens of thousands of points of integration. If all of that data is continually being copied, what IT ends up with is a data synchronization nightmare. My fundamental rule when I was... Read More»

9 Key AppExchange Takeaways from Dreamforce ’14

9 Key AppExchange Takeaways from Dreamforce ’14

Dreamforce ’14 was an amazing week packed with industry visionaries, product experts, world leaders, learning, and lots of fun. Whether you attended in person or just watched from afar, one thing was clear: apps help grow your business. More than 35 AppExchange sessions featured dozens of customer success stories, all... Read More»

Transparency is the New Efficiency

Transparency is the New Efficiency

We all know that buyer behavior has changed, and we’ve all participated in many, many discussions about the implications of this behavior change for B2B sales organizations. Technology presented buyers with an unprecedented opportunity to bypass traditional mechanisms for acquiring the knowledge needed to make purchasing decisions. Sales forces had... Read More»

10 Tips for Getting Out of a Sales Slump

10 Tips for Getting Out of a Sales Slump

Sales is a roller coaster and one of the signs of a great salesperson is that they are able manage their moods through the highs and the lows that face all salespeople. Every one of us had had those days when we’re “on fire” and the less fun ones when... Read More»

Flip the Sales Funnel and Increase ROI — 6 Steps

Flip the Sales Funnel and Increase ROI — 6 Steps

Funnel or Pyramid? There’s a problem with the sales funnel. Just because you fill it with leads, sales won’t naturally fall out of the bottom. And yet many sales and marketing managers feel this is the way it works: play the numbers game, get as many leads as possible and... Read More»

3 Predictions for the Future of the Collaborative Economy

3 Predictions for the Future of the Collaborative Economy

If you’ve ever commuted in an Uber, funded a project on Kickstarter, or rented an apartment from Airbnb, you have contributed to the collaborative economy. The collaborative economy is not a new concept; people have been sharing things for hundreds of years — but combined with technology, the idea of... Read More»