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A Single Step: How Lauren's Kids Used Salesforce to Grow Their Nonprofit

A Single Step: How Lauren's Kids Used Salesforce to Grow Their Nonprofit

Has Salesforce changed your business, website, or life? If so, please fill out this form to be featured in a customer story. If chosen, we'll share your story on our blog and our social channels! The ancient proverb from Chinese philosopher Lao Tzu tells us: A journey of a thousand... Read More»

4 Reasons Salespeople Must Be Marketers

4 Reasons Salespeople Must Be Marketers

I’ve named the group of folks that believe the “social selling” tools are the only things necessary to sell effectively “the social media mafia.” They’re loud, homogenous, and they’re wrong about social media being the only method for prospecting today. The old ways are still effective, and the social media... Read More»

Selling Value With Insight Storytelling: 3 Hypotheses

Selling Value With Insight Storytelling: 3 Hypotheses

Imagine if your salespeople could shine a light of insight on today’s empowered customers so that they no longer underestimate the cost of the status quo and the benefits of change. Your salespeople would no longer have to chase these empowered buyers down the road of commoditization and discounting, because... Read More»

5 Key Questions from the Bluewolf State of Salesforce Report

5 Key Questions from the Bluewolf State of Salesforce Report

Every year, Bluewolf, a global business consulting firm, publishes The State of Salesforce, an annual analysis of how the best companies use salesforce.com. Bluewolf, in partnership with the MIT Sloan School of Management, collects data from more than 1,000 salesforce.com customers, with respondents from a variety of roles, company sizes,... Read More»

4 Crucial Steps to Trade Show Follow-up

4 Crucial Steps to Trade Show Follow-up

How much time do you spend preparing to sponsor a trade show event? If you’re in marketing, this question is probably a no-brainer: a lot. Preparing booth signage, finding session speakers, ensuring you have sufficient staff and that everyone is where you need them to be can mean a number... Read More»

Experts Confirm: Many Marketers Suffer from SOS, FOMO

Experts Confirm: Many Marketers Suffer from SOS, FOMO

If you’re a marketer, or even a normal human being, you may have experienced SOS and FOMO. Characterized by feelings of anxiety, often accompanied by itching thumbs and tunnel vision, SOS and FOMO are on the rise, spread from marketer to marketer in discussions of social networks like Ello and... Read More»

8 Ways Salespeople Can Continue Prospecting

8 Ways Salespeople Can Continue Prospecting

Last week, during a client’s sales meeting, we got into a discussion regarding pipeline values. Needless to say, the number of prospects and dollar values were insufficient to achieve the overall corporate revenue objectives. Several of the salespeople blamed marketing for not generating enough quality leads (ever hear that before?).... Read More»

The Importance of Attitude

The Importance of Attitude

The attributes that make a great employee or leader have long been discussed and debated. Intensity, drive, and risk-taking are a few that are often top of mind. A less highly regarded, but equally (if not more) important, part of being successful? A good attitude. I recently took a major... Read More»

15 Things Sales Teams Can Learn from will.i.am

15 Things Sales Teams Can Learn from will.i.am

I'm a big will.i.am fan and have been for over 15 years — especially when he was in the Black Eyed Peas. He is a huge force of talent that doesn't stop: singer/songwriter, composer, record producer, disc jockey, voice actor, entrepreneur, businessperson, fashionista, dancer, rapper, philanthropist, and a tech genius.... Read More»

"The Customer Economy: How Top Industries Meet Today’s Biggest Challenges": A New Salesforce E-Book

"The Customer Economy: How Top Industries Meet Today’s Biggest Challenges": A New Salesforce E-Book

Every industry across the globe is being impacted by technology. Mobile, social, and cloud are driving rampant change. The time is now for organizations to transform their business model by taking advantage of innovative tools that connect to customers in ways never before possible. As with the survival of the... Read More»