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How More Salespeople Can Become Top Performers

How More Salespeople Can Become Top Performers

It’s a long way to the top in any competitive field, and the sales profession is no exception. Salespeople and organizations are tested every day, challenged to achieve and sustain a competitive advantage in front of customers. A relentless quest to improve and constantly get to the next level is... Read More»

How to Keep Your Marketing Machine In Line With Sales

How to Keep Your Marketing Machine In Line With Sales

As Director of Marketing at AG, there are multiple things I’m responsible for in both marketing and sales departments. One large component of a successful business that some companies seem to miss is bridging the communication gap between sales and marketing departments. Here are 4 tips on how to encourage... Read More»

When It Comes to Positioning, Don't Mix Messages

When It Comes to Positioning, Don't Mix Messages

As a sales professional, how do you describe your “value” or the value of your solutions? When it comes to creating their organization's positioning statements, many sales and marketing executives either forget or fail to realize that the mind likes it simple. Take, for example, the following positioning statement, which... Read More»

Dreamforce Highlights Mobile, Platform, and Community Tech

Dreamforce Highlights Mobile, Platform, and Community Tech

Companies worldwide have built their business on Salesforce. With the Salesforce1 Mobile App, the Salesforce1 Platform and the recently announced Community Cloud, companies have a growing arsenal of tools to increase business, capabilities and communications. At Dreamforce, you can get familiar with these three overlapping products. Here’s how: 1. Get... Read More»

Agile Methodology at Salesforce, an Inside Look

Agile Methodology at Salesforce, an Inside Look

Editor's note: This post was written in partnership by Jason Coppola and Jason Kline from the Agile Coaching team. Whenever we hire a new engineer, we immediately put them through our two-day training course on the way we use the Agile methodology at Salesforce. We do this for a couple... Read More»

3 Ways Salesforce is Transforming Service

3 Ways Salesforce is Transforming Service

Customers have more choices than ever before, which means companies can lose a customer with a click of a mouse. In order to differentiate from competitors, Flexera Software wanted to focus on the customer experience. Like many companies experiencing growth, Flexera acquired several customer service tools for different departments and... Read More»

What Peyton Manning Can Teach Sales Managers

What Peyton Manning Can Teach Sales Managers

It was Monday, September 17, 2012, and Peyton Manning had just completed one of his worst games as an NFL quarterback. The four-time MVP had thrown three interceptions in the first quarter alone, on the way to a 27-21 loss to the Atlanta Falcons. It was assumed that Manning’s poor... Read More»

4 Reasons Why San Francisco Is the Perfect City for Dreamforce

4 Reasons Why San Francisco Is the Perfect City for Dreamforce

Every year, technology leaders from around the globe embark on a journey to arguably the greatest city in the world. This year is sure to be another exciting conference full of guest speakers, demos, and the great exchange of ideas by and for the forward thinkers throughout the industry. San... Read More»

Getting Past Gatekeepers to Reach Decision-Makers

Getting Past Gatekeepers to Reach Decision-Makers

At one time or another, all salespeople have been confronted with the dreaded gatekeeper—that office assistant or administrator who intercepts sales calls, blocking you from talking to the high-level prospect you want to reach. The conversation typically goes something like this: You: “Hello, is John Jones in the office, please?”... Read More»

4 Steps for Using Data to Kickstart Your Content Marketing

4 Steps for Using Data to Kickstart Your Content Marketing

Good content attracts visitors, but great content hooks people for life. To deliver the right content to the right person, marketers must embrace the data that is at their fingertips—their own and what’s available externally. Data can drive several aspects of your content marketing strategy to help ensure that your... Read More»