What keeps CMOs up at night? “The pace of change,” says Doug Bewsher, Chief Marketing Officer for salesforce.com. “The pace of change for marketers is quickening, forcing marketing leaders to listen and respond more nimbly to stay connected with their always-on customers, partners and channel.” The role of CMO is... Read More»

This post was orignally published on the desk.com blog. Back in the early days when we first launched our online store, Bumblebee Linens, we were lucky if we got 5 orders a day. After all, in the beginning we had no social media presence. Our store did not yet rank... Read More»

This post last week shared tips and ideas to become a social media influencer. While there are some good pointers here in using social, I think the post is more about becoming a thought leader or becoming popular in social media than it is about becoming an influencer. The main... Read More»

Sales is the lifeblood of any company, and yet too many companies still can’t honestly say they have a good handle on what is going on with their sales teams most of the time. The problem is especially troubling when it comes to high dollar/high value complex deals with enterprise... Read More»

I think it goes without saying that a lot has changed since the Mad Men era of ads and marketing. Technology dominates the marketing game these days, and the strategy of blasting marketing messages to mass audiences has been replaced with a focus on building relationships by providing value. It’s... Read More»

It is hardly a surprise that we love data here at Salesforce Data.com. Our mission is to provide the best, most accurate information to our customers – and we’re able to do that thanks to our Jigsaw community and our D&B account data. Jigsaw is home to the world’s largest... Read More»

Most sales managers rely on two key tools to monitor sales rep productivity: pipeline and forecasting. However, highly effective sales managers understand that there is a difference between the two. Forecasting is focused on later stage deals – the ones that are far enough along that you can begin to... Read More»

Social media is not a siloed function within your company. Even if the social media team or social media person sits in marketing, PR or corporate communications, they should not sit there alone. As social media grows throughout an organization, it's important to have the right champion in place to... Read More»

Tweets of the Week is a blog post series highlighting our amazing online community. Our goal is to share the best tips, show you the topics the community discussed this week, and introduce you to new community members you should be following. This week, the Customer Company Tour landed in... Read More»

This summer we are releasing Salesforce Communities -- our latest innovation that will help your company create online portals to better connect with your customers, partners and products. Powered by Salesforce Chatter, the leading enterprise social network, Salesforce Communities will put social and mobile at the very core of every... Read More»