Category: Sales Cloud

Punch Above Your Business Weight [INFOGRAPHIC]

Punch Above Your Business Weight [INFOGRAPHIC]

There's something irresistible about an underdog story. From ancient tales like David and Goliath to much more modern stories like Airbnb and the hotel industry, there's something inspiring and exciting about rooting for the little guy. This disruptive power and underdog mindset are assets all small businesses have at their... Read More»

"Simplifying the Modern Sales Cycle": A New Salesforce E-Book

"Simplifying the Modern Sales Cycle": A New Salesforce E-Book

Technology has dramatically changed the face of the average sales cycle. With a host of new engagement channels to monitor, more educated and savvier consumers, and higher expectations than ever before, companies need the right tools to help simplify and streamline their sales cycles. With the help of CRM solutions... Read More»

App Mavericks: Create and Distribute Stunning Documents on the Road!

App Mavericks: Create and Distribute Stunning Documents on the Road!

While speaking with Greg Ryan, Senior Marketing Director for Canon, I learned not only that Canon is a huge customer of Salesforce, but also what inspired them to create Forms and Print Services for Salesforce. During our conversation, I could relate from my own client experiences that users want more... Read More»

The Secret for Using Videos to Align Sales and Marketing

The Secret for Using Videos to Align Sales and Marketing

There’s always room in any organization for better alignment between marketing and sales. Videos happen to make it incredibly easy to create a more unified outbound message. While your marketing team might be responsible for producing your creative video campaigns, it’s important that you are sharing them and making the... Read More»

4 Ways Marketing Tools Can Help Sales Reps Better Connect to Customers

4 Ways Marketing Tools Can Help Sales Reps Better Connect to Customers

The strict divide between sales and marketing is disintegrating. The sales process has become more fluid as leads move back and forth during the sales cycle, giving teams in both departments one more reason to start working more closely together. Today, sales reps have just as much responsibility as marketers... Read More»

5 Ways Mobile Sales Teams Have a Competitive Edge

5 Ways Mobile Sales Teams Have a Competitive Edge

Mobile is changing everything. From the way we access information, to the way we do business, mobile is having a dramatic impact on our behavior, and that impact is only getting bigger. As adoption of mobile technology in the workplace continues to soar, we are beginning to see the tangible... Read More»

5 Lead Nurturing Best Practices for Sales AND Marketing

5 Lead Nurturing Best Practices for Sales AND Marketing

Stay on track with your lead nurturing campaigns using these five best practice tips. Read More»

FREE TOOL: The New Interactive Lead Qualification Lab

FREE TOOL: The New Interactive Lead Qualification Lab

If you’re in sales, you’re probably tired of receiving unqualified leads from your marketing team — and if you’re in marketing, your sales team’s dismissal of marketing leads has likely gotten quite tiresome. When it comes to the tension between these two teams, poor lead quality is one of the... Read More»

4 Ways a Mobile Sales Team Gets Better Insights

4 Ways a Mobile Sales Team Gets Better Insights

The amount of data available on a sales lead has grown tremendously in the past few years. A prospect is no longer just a name and a phone number on a card in your Rolodex. They are a collection of online tracking data, social profiles, company information, account history, and... Read More»

5 Reasons Your Sales Emails Are Going Unanswered

5 Reasons Your Sales Emails Are Going Unanswered

If your sales emails are going unanswered, one of these five email flaws may be the reason. Read More»