Category: Sales Cloud

The Secret for Using Videos to Align Sales and Marketing

The Secret for Using Videos to Align Sales and Marketing

There’s always room in any organization for better alignment between marketing and sales. Videos happen to make it incredibly easy to create a more unified outbound message. While your marketing team might be responsible for producing your creative video campaigns, it’s important that you are sharing them and making the... Read More»

4 Ways Marketing Tools Can Help Sales Reps Better Connect to Customers

4 Ways Marketing Tools Can Help Sales Reps Better Connect to Customers

The strict divide between sales and marketing is disintegrating. The sales process has become more fluid as leads move back and forth during the sales cycle, giving teams in both departments one more reason to start working more closely together. Today, sales reps have just as much responsibility as marketers... Read More»

5 Ways Mobile Sales Teams Have a Competitive Edge

5 Ways Mobile Sales Teams Have a Competitive Edge

Mobile is changing everything. From the way we access information, to the way we do business, mobile is having a dramatic impact on our behavior, and that impact is only getting bigger. As adoption of mobile technology in the workplace continues to soar, we are beginning to see the tangible... Read More»

5 Lead Nurturing Best Practices for Sales AND Marketing

5 Lead Nurturing Best Practices for Sales AND Marketing

Stay on track with your lead nurturing campaigns using these five best practice tips. Read More»

FREE TOOL: The New Interactive Lead Qualification Lab

FREE TOOL: The New Interactive Lead Qualification Lab

If you’re in sales, you’re probably tired of receiving unqualified leads from your marketing team — and if you’re in marketing, your sales team’s dismissal of marketing leads has likely gotten quite tiresome. When it comes to the tension between these two teams, poor lead quality is one of the... Read More»

4 Ways a Mobile Sales Team Gets Better Insights

4 Ways a Mobile Sales Team Gets Better Insights

The amount of data available on a sales lead has grown tremendously in the past few years. A prospect is no longer just a name and a phone number on a card in your Rolodex. They are a collection of online tracking data, social profiles, company information, account history, and... Read More»

5 Reasons Your Sales Emails Are Going Unanswered

5 Reasons Your Sales Emails Are Going Unanswered

If your sales emails are going unanswered, one of these five email flaws may be the reason. Read More»

8 Stats Straight from the Marketing Automation for Sales Playbook

8 Stats Straight from the Marketing Automation for Sales Playbook

It’s one of the most common misconceptions about marketing automation: that it’s a tool built solely for marketers, and that your sales team will have to invest hours of their time into learning a new system that will do little for them. Well, consider this myth busted. While marketing automation... Read More»

Why Sales Leaders Should Love Lead Nurturing

Why Sales Leaders Should Love Lead Nurturing

“While marketing is playing around coddling and nurturing prospects, my sales team still needs to close deals and hit quota. We don’t have time for these games and distractions.” Ouch! Those were the first words out of the mouth of a very competent, experienced and successful chief sales officer (CSO)... Read More»

Webcast Recap: How to Improve Sales Rep Performance

Webcast Recap: How to Improve Sales Rep Performance

There are countless approaches to the challenge of sales performance improvement, yet few organizations would say they’re achieving the kind of gains in this area that they need. In fact, Miller Heiman’s 2013 sales study has shown that the percentage of companies that qualify as what we call World-Class Sales... Read More»