Category: Small Business

Why Salespeople Are Your SMB’s Biggest Asset for Growth—And How to Enable Them

Why Salespeople Are Your SMB’s Biggest Asset for Growth—And How to Enable Them

Whether you’re hiring your first salesperson or growing an existing sales team, salespeople are among your SMB’s most critical keys to success. Your salespeople are the anchors of your growth strategy because they’re devoting 100% of their time to the one thing you want to accomplish—getting more customers—without being in... Read More»

4 Major Ways Marketing Automation Can Help Growing Businesses

4 Major Ways Marketing Automation Can Help Growing Businesses

There are a number of misconceptions surrounding the concept of marketing automation, but one of the most prevalent is this: that marketing automation is a complex tool that a smaller marketing team would struggle to set up and maintain. In reality, marketing automation provides a number of benefits that are... Read More»

Small Business Spotlight: How Guidebook Grows Their Company and Employees

Small Business Spotlight: How Guidebook Grows Their Company and Employees

Guidebook was founded with a mission to connect people with the places in which they spend their time. Today, thousands of organizations use Guidebook to create their conference apps, corporate meeting apps, and other mobile apps for events. As co-founder and CEO of Guidebook, Jeff Lewis has overseen the company’s... Read More»

4 Must-Implement B2B Marketing Strategies for 2015 Success

4 Must-Implement B2B Marketing Strategies for 2015 Success

Learn about four new b2b marketing strategies that can help fast-growth companies set themselves up for success in 2015. Read More»

Building a Brand 101: How to Take Your Startup from Logo to Powerhouse

Building a Brand 101: How to Take Your Startup from Logo to Powerhouse

How’s your digital brand? When people think of your startup or small business, do they think of your products and services on a surface level—or do they think of your holistic, recognizable, and personable brand? Creating a brand is hard work. It involves strategy, planning, and multimedia components, from website... Read More»

Small Business Spotlight: What I Wish I Knew When I Started My Company

Small Business Spotlight: What I Wish I Knew When I Started My Company

It’s not often that you hit the ball out of the ballpark on your first swing, and all too often, the learning curve for entrepreneurs can be painful and expensive. I was a core part of the founding team of three companies before my fourth, Assistly, was purchased by Salesforce.com... Read More»

7 Tips to Turn Existing Customers Into Your Small Biz’s Biggest Advocates

7 Tips to Turn Existing Customers Into Your Small Biz’s Biggest Advocates

Acquiring customers is nice. Keeping customers is how you stay in business. For small business owners, the ideal state is to create a customer base that creates new customers. Not only will loyal customers keep coming back themselves, they’ll also become a linchpin of your marketing efforts. Consider these stats... Read More»

10 Social Advertising Best Practices for Startups

10 Social Advertising Best Practices for Startups

As I've written before, social media can be a great place to generate new leads. Your organic social reach, though, typically will reach people who have already heard of your brand and products. Social ads can be a perfect solution to augment your social strategy and bring in more new... Read More»

Time Management for Entrepreneurs: Tips to Stay Sharp and Avoid Burnout

Time Management for Entrepreneurs: Tips to Stay Sharp and Avoid Burnout

Once upon a time, there was an entrepreneur named Samantha. 2014 was a tough year for her small business, but she learned a lot. She’s vowing to make 2015 the year when things really take off. So on January 1, she kick-starts a whole new approach to life and work:... Read More»

7 Sales Acceleration Tips for Startups

7 Sales Acceleration Tips for Startups

If there are two things always on a salesperson’s mind, it’s closing more deals and closing them faster. Sales reps are always looking to be more effective and get to “yes” faster. Here are some quick tips to help accelerate your sales cycle and close deals faster. 1. Nurture your... Read More»