Category: Small Business

This Week in Small Business: Customer Service in the Digital Age

This Week in Small Business: Customer Service in the Digital Age

This week, we saw a lot of articles about how technology both helps and hinders customer service efforts. Learn more about how to navigate this changing field to deliver a better customer experience. Sustainability + Growth: Greenvelope is a rapidly growing electronic invitation, ticketing, and event management company for people... Read More»

The Top 10 Sales Tips for Small Businesses in 2015

The Top 10 Sales Tips for Small Businesses in 2015

Sales is the lifeblood of any small business. Without sales, you have no customers — and without customers, you have no revenue. In 2015, small businesses will face a host of challenges, from evolving technology to informed consumers with sophisticated expectations. In order to help businesses prepare for this evolving... Read More»

Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem

Small Business Spotlight: How Field Nation Builds a Single Source of Truth with the Salesforce Ecosystem

Field Nation’s core value is obsessing over our users. Whether current or future customers, our users are the center of our universe. They continually inspire us to innovate, deliver, and exceed their expectations. In order to stay in business, it is important that we do exactly that. You see, we... Read More»

Small Business Spotlight: Growing a Sustainable Business Starts With Awesome Customer Service

Small Business Spotlight: Growing a Sustainable Business Starts With Awesome Customer Service

Greenvelope, a rapidly-growing electronic invitation, ticketing, and event management company, offers an eco-friendly way for people to celebrate the memorable days in their lives. We talked to Sam Franklin, CEO, about the role that customer service has played in the company’s growth. 1. Why did you make customer service a... Read More»

5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy

5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy

Learn why account-based marketing is critical to the success of your B2B marketing strategy. Read More»

Small Business Spotlight: 8 Steps to Tackling Customer Service in the Digital Age

Small Business Spotlight: 8 Steps to Tackling Customer Service in the Digital Age

Regardless of your industry or how much experience you have, customer service will always be challenging – not impossible, but challenging. This is because you can’t possibly please everyone. In the digital age, customer service is exponentially more challenging than it’s ever been. However, by learning to utilize technology –... Read More»

Small Business Spotlight: How Doblet Recognized Consumer Demand in Everyday Situations

Small Business Spotlight: How Doblet Recognized Consumer Demand in Everyday Situations

Doblet is an on-demand phone charging service at your favorite bars, restaurants, hotels, malls, cafes and businesses. Using patent-pending technology, Doblet is the world’s first app-driven portable battery network, available in thousands of venues, right where you live, work and play. We spoke with Doktor Gurson, CEO and Co-Founder, on... Read More»

When Should Your Small Business Outsource Content?

When Should Your Small Business Outsource Content?

In a perfect world, with an unlimited budget and an unlimited amount of time, each small business would get its own marketing team dedicated to creating relevant, informative, and entertaining content and keeping up each of their social outlets a couple times a day. Creating content from the inside is... Read More»

Small Business Spotlight: 5 Ways to Grow Even Faster in 2015

Small Business Spotlight: 5 Ways to Grow Even Faster in 2015

Recurring revenue businesses have pros and cons. One of the biggest cons is it’s just so hard to get to that first million in revenue. If you charge, say, $10 a month for your SaaS product, then just to get to $1 million in ARR (annual recurring revenues) … you... Read More»

Small Business Spotlight: How Marketing and Sales Alignment Helped Us Grow More than 1000% in 2 Years

Small Business Spotlight: How Marketing and Sales Alignment Helped Us Grow More than 1000% in 2 Years

If your Marketing team is traveling down a road at 100 miles per hour toward a brilliant campaign, and your Sales team is going down a path in the opposite direction, stopping regularly to scout for potential customers, which team will find qualified leads first? It’s not a trick question.... Read More»