Category: Small Business

Introducing the Small Business Spotlight Series

Introducing the Small Business Spotlight Series

At Salesforce we have the pleasure of working with some of the most innovative and exciting small businesses in the world. These small businesses make up the backbone of our company and keep us focused on what really matters: our customers. To showcase some of our incredible small business partners,... Read More»

Your Sales Organization Needs Greater Efficiency. Here’s How to Achieve It

Your Sales Organization Needs Greater Efficiency. Here’s How to Achieve It

Time actually is money when it comes to sales organizations. Busy field and in-house sales representatives have a hefty amount of tasks to accomplish on any given day, including prospecting, engaging with customers, managing teams, reporting to sales managers, and most importantly, closing deals. Because sales professionals wear so many... Read More»

6 Advanced Small Business Tips to Improve Customer Service

6 Advanced Small Business Tips to Improve Customer Service

Running a successful small business can be a struggle. Big-name companies have the luxury of being able to offer greater selection, better locations, and lower prices across all industries. Why, then, do customers keep coming back to small businesses? In many cases, it boils down to service. Small businesses are... Read More»

18 New Content Marketing Benchmarks for 2015

18 New Content Marketing Benchmarks for 2015

This is a compilation of two posts that originally appeared on the Salesforce Marketing Cloud Blog for both B2B and B2C marketers. Content Marketing Institute and MarketingProfs recently released the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America and the third annual B2C Content Marketing Benchmarks, Budgets, and... Read More»

Small Business Marketing 101: Easy Ways to Grow your Business

Small Business Marketing 101: Easy Ways to Grow your Business

If you are not happy with the results of your marketing efforts for your small business, you are not alone. The unfortunate truth is that many small business owners often feel lost when it comes to marketing. There may be a general idea of funding one marketing project and seeing... Read More»

How to Hire a Social Media Strategist: Tips for Small Businesses

How to Hire a Social Media Strategist: Tips for Small Businesses

In this interview with Ben Conoley, Senior Marketing Consultant at Salesforce Marketing Cloud, we discuss the qualities and skills you should look for in hiring a social media strategist. What’s important to consider when you begin planning to hire a social media strategist or manager? Ben: You want to look... Read More»

3 Highlights from “Community Cloud 101,” a New Salesforce E-Book

3 Highlights from “Community Cloud 101,” a New Salesforce E-Book

At Dreamforce ‘14, Coca-Cola Germany’s CEO said, “The most dangerous place to make a decision is in the office." Now, that might be a bit of an exaggeration, but the general idea holds true: the place to make decisions is out with your customers and partners, not inside a conference... Read More»

5 Reasons Small Businesses Get Started Faster With Salesforce

5 Reasons Small Businesses Get Started Faster With Salesforce

Small-to-medium business organizations are the engine of any economy. They’re every bit as innovative as large companies, but they often need to get going faster with technology solutions — and with less implementation support. So wouldn’t it be good if there were some shortcuts to success for them? Well, after... Read More»

5 Reasons Why Salesforce is Perfect for Solo Business Owners

5 Reasons Why Salesforce is Perfect for Solo Business Owners

Big business doesn’t always mean a business with thousands of employees: we all know that some of the most agile and creative businesses are small ones, and thanks to the power of the cloud, they can now duke it out with organizations many times their size. In fact, one of... Read More»

"5 Dreamforce Announcements That Will Shape Service in 2015": A New Salesforce E-Book

"5 Dreamforce Announcements That Will Shape Service in 2015": A New Salesforce E-Book

The modern customer is armed with the tools to conduct thorough research when making a purchasing decision. This empowered customer is hard to obtain and even harder to keep. As a result, customer service is the key to business success, but the expectations are incredibly high. Do you have the... Read More»