Category: Small Business

Marketing’s Top TWO Customers

Marketing’s Top TWO Customers

In the B2B industry, generally speaking, marketing is responsible for leads and sales is responsible for closing deals. B2C companies, on the other hand, are traditionally more transactional, meaning that marketing often closes deals (especially in the online retail world). In the B2C realm, it’s very obvious who marketing’s real... Read More»

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

In an age where customers are more connected and informed — and where their expectations are higher, than ever before — customer service is quickly becoming the key differentiator among brands. Every company, regardless of size or industry, must prioritize the customer experience. That's why, for our latest installment of... Read More»

Small Business Spotlight: How Roof Monitor Sustains a Culture of Innovation

Small Business Spotlight: How Roof Monitor Sustains a Culture of Innovation

Roof Monitor is using technology to help businesses save money and keep their buildings safer. Roof Monitor helps manage safety risks and minimize business disruptions by communicating to building owners and other appropriate contacts when action is needed – before damage occurs. As Director of Operations, Karisha Schattenberg has been... Read More»

INFOGRAPHIC: Top 5 Ways Retailers Can Win the Holidays

INFOGRAPHIC: Top 5 Ways Retailers Can Win the Holidays

Since the holiday shopping season has officially begun, we've put together a handy guide for retailers looking to finish strong in 2014. Below, we've included five of our top tips for retailers this holiday season — including not overthinking email (seriously!), enabling your seasonal employees, and developing a killer customer... Read More»

12 Business Days of Salesforce: 3 Social Media Tips for Small Businesses

12 Business Days of Salesforce: 3 Social Media Tips for Small Businesses

Three out of five small businesses say they’ve earned new customers because of using social media. It’s no surprise why: 73-percent of adults online use social networking. As a small business, you simply can’t afford to skip having a social presence. Facebook, Instagram, Twitter, and more are where consumers are... Read More»

12 Business Days of Salesforce: 2 Secrets to a Stellar Interview

12 Business Days of Salesforce: 2 Secrets to a Stellar Interview

As a former journalist, I've spent a lot of time interviewing. Along the way, I've learned that it doesn't matter whether you're talking to a U.S. Senator, a feminist icon, or an eager job applicant: interviewees share certain characteristics. Think about the situation. The interviewer is there to get information... Read More»

Small Business Spotlight: How Five Four Club Reimagined the Fashion Industry

Small Business Spotlight: How Five Four Club Reimagined the Fashion Industry

Five Four Club is looking to disrupt the mens fashion industry. Replacing the traditional shopping process that men hate with a simple monthly subscription service, Five Four takes the pain out of men's fashion. As CEO and Creative Director, Andres Izquieta is responsible for defining the taste and style of... Read More»

Small Business Spotlight: 3 Successful Entrepreneurs Share Their Productivity Secrets

Small Business Spotlight: 3 Successful Entrepreneurs Share Their Productivity Secrets

Josie Chiles is a Product Marketing Manager for the AppExchange, the #1 business app marketplace. She has spent much of her career working for and with small businesses, developing the tools and information business owners and entrepreneurs need to grow their businesses. We’ve all been there, it’s 5pm and you... Read More»

"Do You Fit the Profile That Wins More Sales?": A New Salesforce E-Book

"Do You Fit the Profile That Wins More Sales?": A New Salesforce E-Book

The sales profession has been around for thousands of years, but recently, new technology and changing consumer behavior are forcing sales professionals to change their strategies and tactics dramatically. Buyers are more educated, more demanding, and more prepared for the sales process than at any other point in history. Sales... Read More»

Content is for Closers: How to Leverage Content for Sales Enablement

Content is for Closers: How to Leverage Content for Sales Enablement

“Put. That coffee. Down. Coffee’s for closers only.” If you work in Sales or Marketing (and were born before 1992), you probably recognize that line from Alec Baldwin’s character in Glengarry Glen Ross. But let’s shake it up a bit. Forget coffee. Content is for closers. It’s time to consider... Read More»