Category: Small Business

How to Create a Marketing Plan for Small Businesses

How to Create a Marketing Plan for Small Businesses

Many entrepreneurs define themselves as free spirits, unfettered by convention. However, while these traits may be real boons to the creative process, there are times when it pays to do things by the book. This is especially true when it comes to devising a viable marketing strategy. A detailed marketing... Read More»

3 Sales Mistakes Hurting Revenue and Your Reputation

3 Sales Mistakes Hurting Revenue and Your Reputation

Your sales team’s performance doesn’t just impact revenue—it also affects your company’s reputation. Even the best sales organizations often make simple mistakes that can result in lost revenue and long-term damage to your company’s image. The irony is these mistakes are driven from the best intentions. Sales leaders and salespeople... Read More»

Desk.com's Dreamforce Guide for SMBs

Desk.com's Dreamforce Guide for SMBs

We’re counting down to the biggest cloud conference of the year. If you’ve never attended Dreamforce and haven’t signed up yet, think again! Dreamforce isn’t just for big companies; it’s for anyone who dreams big and wants to take their business to the next level. So what’s the deal for... Read More»

11 Simple Ways to Build Your Selling Confidence (Not Just for Salespeople)

11 Simple Ways to Build Your Selling Confidence (Not Just for Salespeople)

Being confident is something we have all heard, time and time again. There are scores of books written on the topics, lists of seminars around the nation, and quotes aplenty. One of my favorites is from Joe Namath: “When you have confidence, you can have a lot of fun. And... Read More»

Don't Miss These 4 Small and Medium Business Activities at Dreamforce

Don't Miss These 4 Small and Medium Business Activities at Dreamforce

We’re counting down to the world’s largest cloud, innovation and software conference — and this year, for the third year in a row, we have a packed agenda for small and medium businesses like yours. If you’ve never attended Dreamforce and haven’t signed up yet, think again! Dreamforce isn’t just... Read More»

You Think Selling Is Hard? It Is Hard Being a Customer Too!

You Think Selling Is Hard? It Is Hard Being a Customer Too!

You’d be forgiven for thinking that being a customer is easier than being a salesperson. All the customer’s got to do is pick a supplier, right? But when the customer makes that buying decision, the risk shifts to them, and the impact of a poor buying decision on the customer... Read More»

How to Provide Inside Sales Training for Millennials [INFOGRAPHIC]

How to Provide Inside Sales Training for Millennials [INFOGRAPHIC]

I’m scaling my training down, down, down these days—two days is too much, one full day is still too much, and a half-day still seems challenging. I regularly get requests for a one-hour training. But what I’m realizing is that it’s not the length of the training, but how it... Read More»

8 Mistakes New Leaders Make and How to Avoid Them

8 Mistakes New Leaders Make and How to Avoid Them

It’s not uncommon for new leaders to make mistakes, but I argue that some of these can be avoided. Below are 8 of those mistakes and how to avoid them: 1. Thinking you need to make every decision Trying to make every decision will only turn you into a micro-manager.... Read More»

Workplace Competitions: The Secret to Better Employee Collaboration?

Workplace Competitions: The Secret to Better Employee Collaboration?

A lot of companies rely on competition to motivate their sales and marketing teams around important initiatives. But here’s something that they might not even realize: With an added dose of friendly competition comes increased employee collaboration. In fact, a properly executed strategy has the power to facilitate coaching and... Read More»

3 Tips for Marketers Who Want to Help Sales Crush Quotas

3 Tips for Marketers Who Want to Help Sales Crush Quotas

Cori Hemmah is a salesperson’s dream. That’s because of her unwavering opinion of what her main priority as a demand gen marketer is, and, in fact, what she believes every marketer’s main priority should be: “To drive sales and convert leads,” she says without hesitation. Cori is Senior Manager of... Read More»