Category: Social

Experts Confirm: Many Marketers Suffer from SOS, FOMO

Experts Confirm: Many Marketers Suffer from SOS, FOMO

If you’re a marketer, or even a normal human being, you may have experienced SOS and FOMO. Characterized by feelings of anxiety, often accompanied by itching thumbs and tunnel vision, SOS and FOMO are on the rise, spread from marketer to marketer in discussions of social networks like Ello and... Read More»

"The Customer Economy: How Top Industries Meet Today’s Biggest Challenges": A New Salesforce E-Book

"The Customer Economy: How Top Industries Meet Today’s Biggest Challenges": A New Salesforce E-Book

Every industry across the globe is being impacted by technology. Mobile, social, and cloud are driving rampant change. The time is now for organizations to transform their business model by taking advantage of innovative tools that connect to customers in ways never before possible. As with the survival of the... Read More»

Get Social (Online!) at Dreamforce

Get Social (Online!) at Dreamforce

Whether you are joining us for Dreamforce in San Francisco or at home, a great way to stay up-to-date with all the action is to follow along with our social media channels. Here is what you can expect to see and how you can participate in the conversation: Twitter @Salesforce... Read More»

Dreamforce 2014: Eat It All Up!

Dreamforce 2014: Eat It All Up!

One of the many amazing things about Dreamforce is our incredible host city, San Francisco! With more restaurants per capita than any other city in the United States, San Francisco is a culinary wonderland and “foodie” paradise. In between the incredible keynotes, the awesome sessions, and the many planned activities,... Read More»

3 Ways to Close More Deals With Social Selling

3 Ways to Close More Deals With Social Selling

Did you know that 61 percent of marketers found social media to be an effective lead generation tool? Or that, according to IBM, 40 percent of executives surveyed across 500 companies indicated that they could see an increase in sales and an improvement of the overall customer relationships through the... Read More»

Get On the Road to Dreamforce!

Get On the Road to Dreamforce!

Every Tuesday, we welcomed you to watch Dreamforce take shape as we discussed sessions, tips for newcomers, and much more on our live streaming video series. Topics varied from Dreamforce operations and top sessions, to newbie tips and what to wear to the conference. On the series, we get to... Read More»

How to Boost Employee Engagement With an Effective Rewards Program

How to Boost Employee Engagement With an Effective Rewards Program

While it might seem like a lot of work, implementing a rewards program for your employees is essential if you want to maintain a happy and productive workplace. Don’t believe us? A Gallup estimate shows that unhappy workers are costing employers $300 billion annually due to a loss in productivity!... Read More»

Cross-Channel Marketing: Take Data From Helpful to Breakthrough

Cross-Channel Marketing: Take Data From Helpful to Breakthrough

As marketers, most of us know that taking an integrated, cross-channel approach is best. But beyond those buzzwords, how can we make sure that the different components of our campaigns reinforce the same message and also that we “learn” from each component, taking each prospect’s response into account to tailor... Read More»

8-Minute Employee Advocacy

8-Minute Employee Advocacy

Approaching the idea of employee advocacy can be a lot to wrap your mind around. It involves a lot of planning and support to get advocacy off the ground. While the initial set-up requires plenty of forethought, once a program is in place (especially when using an employee advocacy platform),... Read More»

4 Keys to Landing a Career in Recruiting

4 Keys to Landing a Career in Recruiting

You asked; I will answer. The #1 inmail question I receive is: "How do I get into Recruiting?" I'm interested by the volume of millennials targeting a career in recruitment. When I got into it, no one ever really dreamed of becoming a recruiter or went to school for it.... Read More»