Category: Social

3 Key Advertising Takeaways From Facebook F8

3 Key Advertising Takeaways From Facebook F8

Today at F8, Facebook discussed several key areas that matter for advertisers. First, it flexed its muscle and showed all of the ways that it has helped its partners grow their businesses. This focused on the Facebook vision of helping developers Build, Grow, and Monetize apps. There were a couple... Read More»

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

Advertising Insights: Mobile and Retail Together, eCommerce Across Devices, and Video Ads

This week, we shed light on the importance of mobile advertising and engaging the customer across multiple devices in retail, and rich interactive media content like video. Today’s customer is connected more than ever before. They are accustomed to having access to what they want, when and where ever they... Read More»

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

#Winning at Social: 4 Steps to Enhance Your Social Media Strategy: A New Salesforce E-Book

Social media is now a full-scale mass communications and customer service juggernaut. If you need a reminder of social’s importance, consider these numbers: Social media is the #1 marketing channel where marketers plan to increase budget in 2015 (via 2015 State of Marketing) 64% of marketers see social media as... Read More»

4 Best Sales Practices for Using Social Media

4 Best Sales Practices for Using Social Media

Social media has been traditionally known for it's "soft selling" approach, meaning most users are not online for the sole purpose of shopping and, therefore, they must be persuaded in a different way. What does that mean for you? How do you "sell" through social media without causing your followers... Read More»

5 Essential Ingredients For Your HR Transformation: A New Salesforce E-Book

5 Essential Ingredients For Your HR Transformation: A New Salesforce E-Book

The world has changed. Things are moving faster and people are more connected than ever before. Driving much of this innovation are the cloud, mobile, and social applications that consume our personal lives. A significant byproduct of this change is a new emerging workforce — one that expects to use... Read More»

Think Strategy, Not Tactics to Generate More Leads & Become an Elite LinkedIn Marketer

Think Strategy, Not Tactics to Generate More Leads & Become an Elite LinkedIn Marketer

As a huge basketball fan, I love March Madness — when the best NCAA basketball teams rise above the rest and compete at an elite level. The teams that win are not always the ones with the best tactical skills. Tactics without a strategy are nothing. The ones that win... Read More»

Celebrate the First Day of Spring — With the Spring '15 Release!

Celebrate the First Day of Spring — With the Spring '15 Release!

Spring ’15 is now available! With over 250 new and improved features, you can now connect with your customers anywhere, with the Customer Success Platform. Also, we are excited to announce that the Spring ’15 release has set a record for delivering features inspired by our customers and the IdeaExchange... Read More»

Advertising Insights: Facebook Journey, Video Ads by Device, and Mother's Day

Advertising Insights: Facebook Journey, Video Ads by Device, and Mother's Day

Last week we shared insights on ad viewability, creative strategy, and effective tweet content. This week we have insights on Facebook’s role in the customer journey, video ads across multiple devices, and how UK mums use Facebook. Your customers are constantly on a journey with your brand and can make... Read More»

When Should Your Small Business Outsource Content?

When Should Your Small Business Outsource Content?

In a perfect world, with an unlimited budget and an unlimited amount of time, each small business would get its own marketing team dedicated to creating relevant, informative, and entertaining content and keeping up each of their social outlets a couple times a day. Creating content from the inside is... Read More»

4 Keys to Boosting Workplace Collaboration with a Mobile, Social Intranet

4 Keys to Boosting Workplace Collaboration with a Mobile, Social Intranet

Mobile and social have become a way of life. This true is for how we both communicate and manage our everyday tasks. Having similar options for how we work only makes more and more sense. David Baker, VP of IT for St. Joseph Health, recognized this and set out to... Read More»