Category: Social

Expensive Commercials No Longer Enough: 10 Stats on Why the Social Second Screen is Now the Super Bowl Battleground

Expensive Commercials No Longer Enough: 10 Stats on Why the Social Second Screen is Now the Super Bowl Battleground

The competition for audience attention will reach a fever pitch during Sunday’s Super Bowl showdown between the New England Patriots and Seattle Seahawks. From million-dollar ads to timely tweets, brands will use every means possible to make an impression on consumers — some of whom will watch “just for the... Read More»

We Surveyed 5,000+ Marketers. Here's What They Said About Marketing in 2015

We Surveyed 5,000+ Marketers. Here's What They Said About Marketing in 2015

Looking for real data on the future of marketing in 2015? The 2015 State of Marketing survey asked marketers about their budgets, priorities, channels, strategies, and metrics this year. More than 5,000 marketers responded about the day-to-day and strategic concerns that they face. They answered questions including: Where will you... Read More»

4 Social Media Predictions Email Marketers Should Pay Attention to

4 Social Media Predictions Email Marketers Should Pay Attention to

The social and email marketing channels are increasingly intertwined. So when I read this great collection of 30+ Social Media Predictions for 2015, I was immediately struck by how relevant some of them are to email marketers. Here are four social media predictions that I thought were especially relevant: @MarjiJSherman:... Read More»

Do Resolutions Really Fill Your Sales Funnel?

Do Resolutions Really Fill Your Sales Funnel?

The New Year’s resolutions checklists are the same every year—mostly about eating healthier, losing weight, managing our finances better, and getting ahead at work. And our inboxes are crowded with marketing messages about products and programs to help us do all those things we’re temporarily gung-ho about. The media is... Read More»

12 Customer Service Tools That Will Make Your Customers' Lives Easier

12 Customer Service Tools That Will Make Your Customers' Lives Easier

More and more organizations are providing customer service tools to encourage consumers to have greater interaction with their brand. In this article, we list 12 useful customer service technologies you can use to empower your customers. Online communities, live chat, customer portals and mobile apps: We’re in the era of... Read More»

10 Social Advertising Best Practices for Startups

10 Social Advertising Best Practices for Startups

As I've written before, social media can be a great place to generate new leads. Your organic social reach, though, typically will reach people who have already heard of your brand and products. Social ads can be a perfect solution to augment your social strategy and bring in more new... Read More»

10 Customer Service Stats and What They Mean for Your Contact Center

10 Customer Service Stats and What They Mean for Your Contact Center

Businesses can pour money into elaborate advertising campaigns, but bad customer service can undo all that hard work instantly. Excellent customer service can be as good (and often better) for your brand than a well-orchestrated PR campaign: get your customers to do the talking for you! Great service also determines... Read More»

5 In-Store Mobile Tools Retailers Should Implement Now

5 In-Store Mobile Tools Retailers Should Implement Now

Another holiday season has passed, when once again retailers unintentionally pitted shoppers against each other in grueling competition. A simple objective such as collecting a gift on layaway would be easy if we could get the attention of the knowledgeable red-shirted sales clerk. But if the person next to us... Read More»

Top CES 2015 Social Trends

Top CES 2015 Social Trends

This week CES took over Las Vegas. Amid the celebrity sightings, guest speakers, concerts, and driverless cars, the top consumer electronics brands in the world all converge for one epic week of product announcements, keynotes, smart "things," and selfie sticks. The reoccurring themes of this year's show were wearable technology,... Read More»

Disruption That Scales: 3 Steps to Keeping Your Small Business Innovative

Disruption That Scales: 3 Steps to Keeping Your Small Business Innovative

“One of the advantages of being disorderly is that one is constantly making exciting discoveries." –A. A. Milne Many people in entrepreneurial and startup circles would agree with the Pooh author. There’s a huge push for today’s small businesses to be relentlessly innovating and disrupting their industries — and rightfully... Read More»