Category: Social

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

12 Business Days of Salesforce: 8 Ingredients of Amazing Customer Service

In an age where customers are more connected and informed — and where their expectations are higher, than ever before — customer service is quickly becoming the key differentiator among brands. Every company, regardless of size or industry, must prioritize the customer experience. That's why, for our latest installment of... Read More»

12 Business Days of Salesforce: 5 Golden Rules of Content Marketing

12 Business Days of Salesforce: 5 Golden Rules of Content Marketing

The phrase "content marketing" is being bandied about a lot these days by marketers. It has almost been overused to the point of becoming inconsequential. Content marketing means different things to different people and unfortunately some of those definitions are pretty awful. In an effort to sort through the mess,... Read More»

INFOGRAPHIC: Top 5 Ways Retailers Can Win the Holidays

INFOGRAPHIC: Top 5 Ways Retailers Can Win the Holidays

Since the holiday shopping season has officially begun, we've put together a handy guide for retailers looking to finish strong in 2014. Below, we've included five of our top tips for retailers this holiday season — including not overthinking email (seriously!), enabling your seasonal employees, and developing a killer customer... Read More»

Salesforce Ranks #10 Among Top 50 Content Marketers

Salesforce Ranks #10 Among Top 50 Content Marketers

This week, content marketing company Kapost released its list of the Top 50 Content Marketers — and Salesforce came in at #10. That's a big jump: Salesforce ranked #39 last year and did not make the list in 2012. "We've worked hard over the past year to make our content... Read More»

12 Business Days of Salesforce: 3 Social Media Tips for Small Businesses

12 Business Days of Salesforce: 3 Social Media Tips for Small Businesses

Three out of five small businesses say they’ve earned new customers because of using social media. It’s no surprise why: 73-percent of adults online use social networking. As a small business, you simply can’t afford to skip having a social presence. Facebook, Instagram, Twitter, and more are where consumers are... Read More»

The ROI for Social Branding: Return on Inspiration

The ROI for Social Branding: Return on Inspiration

You know it’s important to invest in social branding, but how do you measure your return on investment? When it comes to social media, the results aren’t always direct or clear-cut, which is why it’s time to start measuring return on inspiration. In other words, start thinking of innovative ways... Read More»

Black Friday & Cyber Monday: Salesforce Marketing Cloud Powers Record Number of Interactions

Black Friday & Cyber Monday: Salesforce Marketing Cloud Powers Record Number of Interactions

Black Friday and Cyber Monday are now behind us, but the always connected customer makes every moment during the holiday season important for marketers. That said, Salesforce Marketing Cloud had another record day on Cyber Monday, with our customers sending more digital messages in one day than ever before. The... Read More»

Words of Wisdom from Two Visionaries

Words of Wisdom from Two Visionaries

Did you know that the last day of November marks the birthday of not one, but two incredibly inspirational visionaries? Both Mark Twain and Winston Churchill share the same birthday, November 30, though they were born nearly 40 years apart. These two men, from different countries, lifestyles and upbringing, often... Read More»

9 Fascinating Stats: Holiday Shopping Social Media Analysis

9 Fascinating Stats: Holiday Shopping Social Media Analysis

Well, that's it. America's biggest shopping weekend is finally wrapping up — and now, those of us who aren't into battling the hordes at midnight on Thanksgiving can go about our holiday shopping in relative peace. But that doesn't mean we should ignore the record-setting volume of business that happened... Read More»

15 New Holiday Shopping Trends Retailers Should Pay Attention To

15 New Holiday Shopping Trends Retailers Should Pay Attention To

The shopping experience is being reimagined as consumers merge the physical and digital. Mobile and social media are now a huge part of the shopping experience. All signals point to the buying process being more and more about personalization and engagement, with the digital experience complementing the physical experience. With... Read More»