Category: Social

What the Emerging Billion Social Media-First Consumers Mean for Business

What the Emerging Billion Social Media-First Consumers Mean for Business

Although social media statistics are staggering—almost 2 billion people use it, and that number is still growing at double-digit rates—the real story is simple: the billion consumers about to enter the market have never lived in a world without it. They are a social-first generation and will expect to find,... Read More»

LinkedIn in 15 to 30 Minutes per Day? Here's How.

LinkedIn in 15 to 30 Minutes per Day? Here's How.

Sales and marketing executives are being mistakenly misled in the amount of time, energy and focus they need to invest on marketing their organizations with LinkedIn. Because they’re not putting in the “time” and because they’re failing to take a strategic lead generation approach, they respond to my polls with... Read More»

Social Customer Service Rankings: Where Do You Stack Up?

Social Customer Service Rankings: Where Do You Stack Up?

It was May 2001, and I was just kicking off my first contact center software implementation as a project manager. Consumers were rapidly adopting email as an innovative communication method and big companies were trying to figure out how to manage this incredibly modern support channel. Overnight major brands were... Read More»

Thought Leadership: 5 Ways to Prove You Know Your Stuff

Thought Leadership: 5 Ways to Prove You Know Your Stuff

Our clients don’t just buy our products and services. They also buy our expertise. They want to work with the best of the best—salespeople who know their stuff, ask the right questions, and deliver tailor-made solutions that get them the ROI they deserve. Many of your clients don’t get out... Read More»

To Position Social Media With the CEO, Be the CEO of Social Media

To Position Social Media With the CEO, Be the CEO of Social Media

Managers of business functions repeatedly ask how to persuade decision makers who dismiss social media of its importance for business. Yet when I ask these same managers: What social technologies could derail your business? What research published in the last month have you socialized up the line? What networks do... Read More»

Communities Fuel Action for Business and Beyond

Communities Fuel Action for Business and Beyond

Want to make something happen and happen big? Create a community of action. By now, I’m sure you’ve heard of the “Ice Bucket Challenge,” the campaign designed to raise awareness for ALS. I’d seen the videos hitting my social media feeds, but it didn’t really occur to me how rapid... Read More»

Social Media: Productivity Engine or Time Suck?

Social Media: Productivity Engine or Time Suck?

Social media can be the biggest productivity time suck in the world, or it can propel your business to the next level. You choose. Do you contract out your company’s social media work out, or do you enjoy working it yourself? There are a few tips and tricks to staying... Read More»

What You Say on Social Media Influences How People Invest

What You Say on Social Media Influences How People Invest

Investors are influenced by research they find in social media—and companies that reach out can create relationships and a competitive advantage. Moreover, this strategy is likely to become more, not less, important as younger digital natives become wealthier, because they rely on and are influenced by social media more. Having... Read More»

Mythbusting for Sales: Why Decision-Makers Should Take Social Media Seriously

Mythbusting for Sales: Why Decision-Makers Should Take Social Media Seriously

Nearly 2 billion people use social media; evidence shows online engagement converts to sales; yet up at the top, leaders are still lagging when it comes to using or resourcing it. Only 15-30 percent of CEOs have a presence, but most just sign up and don’t use it, a bit... Read More»

FREE E-BOOK: The Smart Guide to Social Selling

FREE E-BOOK: The Smart Guide to Social Selling

"79% of salespeople who use social media as a selling tool outperform those who don’t." -Social Media and Sales Quota Survey. If you had been told ten years ago that your customers would write down all their wants, needs, opinions, and thoughts, and then publish them for the entire world... Read More»