Category: Social

What You Say on Social Media Influences How People Invest

What You Say on Social Media Influences How People Invest

Investors are influenced by research they find in social media—and companies that reach out can create relationships and a competitive advantage. Moreover, this strategy is likely to become more, not less, important as younger digital natives become wealthier, because they rely on and are influenced by social media more. Having... Read More»

Mythbusting for Sales: Why Decision-Makers Should Take Social Media Seriously

Mythbusting for Sales: Why Decision-Makers Should Take Social Media Seriously

Nearly 2 billion people use social media; evidence shows online engagement converts to sales; yet up at the top, leaders are still lagging when it comes to using or resourcing it. Only 15-30 percent of CEOs have a presence, but most just sign up and don’t use it, a bit... Read More»

FREE E-BOOK: The Smart Guide to Social Selling

FREE E-BOOK: The Smart Guide to Social Selling

"79% of salespeople who use social media as a selling tool outperform those who don’t." -Social Media and Sales Quota Survey. If you had been told ten years ago that your customers would write down all their wants, needs, opinions, and thoughts, and then publish them for the entire world... Read More»

15 Conference Twitter Tips for Salespeople

15 Conference Twitter Tips for Salespeople

A lot of salespeople don’t really understand how to use Twitter effectively for generating business. It can be overwhelming and hard to sort through the noise. However, it’s a very powerful platform for connecting with folks that can make you stand apart from other salespeople who are just using email... Read More»

How Selling has Gone Social in the Last 15 Years

How Selling has Gone Social in the Last 15 Years

Sales is sales. It’s about finding people who should be interested in your product, educating them on the value proposition, developing relationships with them and hopefully doing business with them. It’s not rocket science. It can be a lot of fun and also hard work. 15 years ago in 1999,... Read More»

5 Ways Sales People Waste Time On LinkedIn

5 Ways Sales People Waste Time On LinkedIn

LinkedIn can and should be one of the most powerful tools in a sales professional’s arsenal as it provides direct access to targeted decision makers and influencers. However, many sales professionals complain that they are not seeing any ROI from their LinkedIn efforts. They are making many connections – but... Read More»

7 B2B Strategies for LinkedIn Marketing

7 B2B Strategies for LinkedIn Marketing

LinkedIn marketing continues to pick up steam, as more and more businesses, particularly B2B businesses, realize the importance and value of creating a comprehensive strategy for one of the world's largest social networks. Last week, over 1,000 attendees joined author and digital strategist Brian Carter for a Salesforce Marketing Cloud... Read More»

10 Best Practices for Social Media Advertising

10 Best Practices for Social Media Advertising

Social media advertising is a complex process that requires planning, research, testing and measuring all within a single campaign. And while much of it is trial and error, there are some best practices that can help guide you through your social media advertising initiatives. As part of our latest ebook,... Read More»

4 Ways Social Media Supports Top of the Funnel Activities

4 Ways Social Media Supports Top of the Funnel Activities

Social media is not a siloed function within your company. Even if the social media team or social media person sits in marketing, PR or corporate communications, they should not sit there alone. As social media grows throughout an organization, it's important to have the right champion in place to... Read More»

How to Become a Social Media Influencer in Your Industry

How to Become a Social Media Influencer in Your Industry

Social media influencers are the people who get the attention of the biggest brands, have a real following, are actively involved in social media and create great content. With a little patience, you can become a social media influencer. Here’s how to get started. Create Relevant and Unique Content Sync... Read More»