Category: Social

ICYMI: The NYC Salesforce World Tour

ICYMI: The NYC Salesforce World Tour

What a memorable day in New York City! Yesterday Salesforce hosted our biggest New York event ever. We announced two big launches — the next generation of Social Studio, and the all-new Salesforce1 Mobile App. Thank you to everyone for an incredible show where we brought the energy of Dreamforce... Read More»

The Age of Real-Time Marketing: Why Customers Need to be the Main Focus

The Age of Real-Time Marketing: Why Customers Need to be the Main Focus

Real-time marketing has received a lot of attention in recent years, although different outlets define real-time marketing in different ways. While real-time marketing can be boiled down to a well-timed tweet about a current event, true real-time marketing is not about accidental success with a single social media post. Instead,... Read More»

Salesforce Unveils the Next Generation of Social Studio

Salesforce Unveils the Next Generation of Social Studio

Today is an exciting day for our team! It’s been a thrilling year for social products at Salesforce. In May, we launched a brand new product: Social Studio, built by the incredible teams behind Radian6 and Buddy Media. Today, we are unveiling the next generation of Social Studio. Social Studio... Read More»

A New Report from Salesforce Marketing Cloud and LinkedIn: The State of Marketing Leadership

A New Report from Salesforce Marketing Cloud and LinkedIn: The State of Marketing Leadership

Marketing strategy has evolved more quickly in the past five years than it did in the past five hundred. For centuries, print advertising and mass media dominated until the internet changed everything, creating opportunities to craft unique customer journeys on an ever-larger palette of platforms. This is an exciting time... Read More»

18 New Content Marketing Benchmarks for 2015

18 New Content Marketing Benchmarks for 2015

This is a compilation of two posts that originally appeared on the Salesforce Marketing Cloud Blog for both B2B and B2C marketers. Content Marketing Institute and MarketingProfs recently released the fifth annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America and the third annual B2C Content Marketing Benchmarks, Budgets, and... Read More»

The What, Where, Why, and How of #SocialSelling: A New Salesforce E-Book

The What, Where, Why, and How of #SocialSelling: A New Salesforce E-Book

A study by comScore shows that 82% of prospects can be reached via social networks. Meanwhile, Aberdeen Group found that 64% of teams that use social selling hit quota while only 49% of teams that don’t use social selling hit quota. We could have probably left it right there as... Read More»

How to Hire a Social Media Strategist: Tips for Small Businesses

How to Hire a Social Media Strategist: Tips for Small Businesses

In this interview with Ben Conoley, Senior Marketing Consultant at Salesforce Marketing Cloud, we discuss the qualities and skills you should look for in hiring a social media strategist. What’s important to consider when you begin planning to hire a social media strategist or manager? Ben: You want to look... Read More»

3 Highlights from “Community Cloud 101,” a New Salesforce E-Book

3 Highlights from “Community Cloud 101,” a New Salesforce E-Book

At Dreamforce ‘14, Coca-Cola Germany’s CEO said, “The most dangerous place to make a decision is in the office." Now, that might be a bit of an exaggeration, but the general idea holds true: the place to make decisions is out with your customers and partners, not inside a conference... Read More»

5 Ways to Avoid Spooking Your Customers This Halloween

5 Ways to Avoid Spooking Your Customers This Halloween

Tonight you'll inevitably ask (or be asked) the quintessential Halloween question: trick or treat? Are you asking yourself the same question in the office? Every day, you should commit yourself to providing a delightful customer experience from all aspects of business, so we've provided you with five tips to do... Read More»

Why Your Social Recruiting Isn’t Working

Why Your Social Recruiting Isn’t Working

These days, social recruiting is the norm. According to Jobvite’s 2014 Social Recruiting Survey, 93% of recruiters use or plan to use social recruiting, and 73% plan to increase their investment in social this year. Despite the pervasiveness of social media, however, the majority of recruiters (82%) see their social... Read More»