Category: Social

Advertising Insights: Facebook, Video, and Travel

Advertising Insights: Facebook, Video, and Travel

In the fast-growing world of social advertising, it’s key for you to keep up with the shifting landscape. This week we have three advertising insights: Facebook ads served, video engagement by device and length of video, and trends in the travel advertising industry to help marketers and advertisers stay on... Read More»

Why Being a VISUAL Storyteller Just Got More Important

Why Being a VISUAL Storyteller Just Got More Important

Whether you call it PEOS or PESO, the "P" (which stands for Paid in the Paid, Earned, Owned, and Shared media segmentation) became a lot more interesting on November 14 of last year. On that day, Facebook said that they were going to rework how "promotional posts" (i.e. posts from... Read More»

It All Starts With Listening

It All Starts With Listening

"It all starts with Listening." Radian6 built a very novel and successful business on the above premise. Listen to your customers, your prospects, your dissenters, and your champions. Understand what people are saying about your brand, your industry, and your competitors. React in real-time to inquiries, complaints, questions, crises, and... Read More»

What Have You Done for Me Lately?

What Have You Done for Me Lately?

You know those people who only reach out when they want something from you—the ones who drop off the face of the earth until they need a referral or a favor? After a while, don’t you find yourself thinking, “What have you done for me lately?” It’s easy to get... Read More»

Canvas App Install Ads Demonstrate Power of New, Larger RHS Ads

Canvas App Install Ads Demonstrate Power of New, Larger RHS Ads

In June 2014, Facebook rolled out new, larger right hand side (RHS) ads, and at the same time reduced the total number of RHS visible at any one time. This dramatically changed both the cost and effectiveness of these ads. The ads began to have a much larger impact, because... Read More»

4 Ways to Better Manage Relationships with LinkedIn

4 Ways to Better Manage Relationships with LinkedIn

LinkedIn has gained the reputation of being the social media of choice for business. Yet I often hear salespeople say they aren’t active on Linkedln. With over 330 million business people on LinkedIn, it has the potential to be a viable tool to reach more people and build relationships. A... Read More»

Just In: Salesforce is a Facebook Marketing Partner

Just In: Salesforce is a Facebook Marketing Partner

Salesforce is announcing today that we’ve joined Facebook’s® new Facebook Marketing Partner program. The new program, launched today, replaces Facebook’s existing Preferred Marketing Developer (PMD) program. We welcome this evolution in the program and hope it brings better recognition to the partner ecosystem across geographies, industries and product offerings. Salesforce... Read More»

The Power of oCPM: Combined Desktop & Mobile Feed Ads Are Less Expensive - Post 2

The Power of oCPM: Combined Desktop & Mobile Feed Ads Are Less Expensive - Post 2

Facebook’s optimization algorithm has greater potential for optimal advertising performance when it has either a broader audience or broad placement options. In the case of the desktop or mobile news feeds, advertisers can either target multiple ad placements at once and let Facebook optimize how the ads are placed, or... Read More»

Why Your Company Must Own Employee Engagement

Why Your Company Must Own Employee Engagement

The phenomenon of social marketing has put an emphasis on brand culture. Businesses utilize digital tools to get employees collaborating and encourage them to be the faces of their brand with concepts like employee advocacy. All of this, theoretically, should lead to engagement. Yet a recent study by Altimeter found... Read More»

Avoiding the Slippery Slope of Social Media ROI

Avoiding the Slippery Slope of Social Media ROI

In my post last week, I mentioned 5 things that social media professionals must consider when developing their programs in 2015. Better measurement and ROI were rightly the first things on the list. At the turn of the 20th century, Philadelphia retailer John Wanamaker remarked that, "I know I waste... Read More»