Strategy

Introducing A Better Way to Measure the Cloud’s Environmental Performance

At salesforce.com, our goal is to operate the world’s most sustainable cloud. We’re also committed to helping our customers, and all other IT buyers, evaluate IT sustainability in a way that’s based on measuring results rather than merely monitoring activity. To that end, we’re proposing carbon per transaction as the... Read More »

Site.com: Marketing at the Speed of Social

Today, I am excited that we are launching Site.com – the only cloud-based web content management system (CMS) built ground up for the social enterprise. This has been a journey over the last few years for me to discover the challenges faced by marketers and their friends in IT who... Read More »

Zimmer Raises the Bar with Next Generation iPad App

In healthcare, accessible and qualityinformation is critical to creating superior patient outcomes. Just ask any orthopedic surgeon, who must regularly rely upon knowledge of the latest techniques and solutions to restore mobility, alleviate pain and improve quality of life for patients worldwide. Many turn to Zimmer, one of the orthopedic... Read More »

Five Tips for Effectively Resolving Customer Issues via Social Channels

The following is a guest post by Bianca Buckridee, Assistant Vice President, Social Media Engagement at SunTrust The client story I talked about in my Revolution YouTube interview with Brian Solis – the one about the mother who was unaware that her teenager was tweeting – is just one example... Read More »

2011: SOCIAL Goes Mainstream

2011 was a banner year for social media. Social tools and the individuals who used them took center stage in major headline events throughout the year and proved beyond a doubt that social media is not just about entertaining and informing, its about connecting like-minded people across the globe, powering... Read More »

Video: Dunkin' Donuts Transforms Into a Social Enterprise

The following is a guest post by Tyler Cyr, Web Communications Manager at Dunkin' Brands. Dreamforce 2011 was the occasion for the second gathering of the salesforce.com Social Advisory Board. As part of the meeting, I was interviewed by Brian Solis for his Revolution YouTube series. We spoke a lot... Read More »

Kip Wetzel: Embracing What Social Media Can Teach

Editor's note: the following is a guest post by Kip Wetzel, Senior Director, Social Media Servicing & Strategy at Comcast. I recently spoke with leading social media expert and futurist, Brian Solis, for his "Revolution" web series. Our conversation revolved around the importance of embracing feedback from social media technologies... Read More »

Salesforce.com sustainability named in 2011 Carbon Disclosure Leadership Index

We just got extraordinary news! In May, we voluntarily reported our carbon emissions to the Carbon Disclosure Project (CDP), an independent nonprofit organization holding the world’s largest database of corporate climate change information, and the results are amazing! We received an overall score of 91; a fantastic recognition of the... Read More »

Social media: getting from “uh-oh” to “a ha!”

Editor’s note: In the first of Brian Solis’ “Revolution” interviews in collaboration with salesforce.com, Brian interviews Salesforce Radian6 SVP & GM Marcel LeBrun about how social media is changing customer service—and everything else. For many businesses, the foray into social media started with crisis. In 2005, we heard story after... Read More »

Marc Benioff and Eric Schmidt keynote at Dreamforce 2011

On Thursday afternoon Marc and Eric Schmidt the Chairman of Google took the stage. It was a fantastic presentation filled with great ideas. You can check out the photos on Facebook or the video on YouTube. Foundation Video Eric Schmidt Introduction What was Sun's Legacy? Novel - "Technology consolidated around... Read More »