Not all leads are inbound. In fact, some of the best leads come from proactive, outbound “prospecting” – getting access to targeted accounts through calling campaigns and working your relationship network. Join us as we discuss how salesforce.com uses Spoke Software, an Sforce Certified partner, to improve sales prospecting productivity.

Note that the audio from this session wasn’t suitable for production. As an alternative we’ve made it available in Breeze (22 mins), PowerPoint and PDF format.

Speakers: Aaron Ross (salesforce.com), Michael Trigg (Spoke Software)