Salesforce.com has turned SEM into a cost-effective lead-gen machine, thanks to best practices gleaned from work with the leading vendors and practitioners. Join us to hear about the latest tricks for optimizing SEM performance, using Salesforce for Google AdWords, honing lead flow with the latest organic and paid search techniques, and measuring ROI from keyword to close. You'll gain valuable insights directly from Google and hear from successful Salesforce customers, too.

Track: Marketing Executives
Date and Time: October 10, 2006 03:45 PM

Presenters:

• Julie Gibbs, salesforce.com
• Adam Lewis, Google, Inc.
• Kraig Swensrud, salesforce.com
• David Bergstrom, Yamaha Corporation of America

Resources: Video, SlideShare, PDF, PPT