Getting top management to buy into a CRM initiative can be trying. Ensuring that you are creating value for end users and they actually utilize the system can be even harder. How do you measure adoption and success? In this session you'll hear tried-and-true best practices, plus the latest innovative insights, from the experts. It's time to get on the path to adoption!

Track: Advanced EE System Administrators
Date and Time: October 9, 2006 04:30 PM/2009

Presenters:

• Cheryl O'Connor, Analog Devices, Inc.
• Mark Desrosiers, Jobscience, Inc.

Resources: Video, PDF, PPT