Read anything about why CRM initiatives fail, and you�ll find at the top of the list a lack of attention to data. This session explores how quality data leads to better reporting, increased adoption, and informed customer interactions. Join panelists from large enterprises to learn best practices for managing data during large scale deployments and strategies for maintaining on-going data quality.

Track: Large Enterprise Deployments
Date and Time: October 11, 2006 11:30 AM

Presenters:

• Scott Johnson, salesforce.com
• Sandra Brogie, Cognos Inc
• Ilene LaBarbera, Automatic Data Processing

Resources: PDF, PPT

Customer-centricity is defined as creating a shift from an inward focus on optimization to an outward focus on what matters most to your customers and what will ensure a productive long-term partnership. This daunting shift often requires a change in mindset or structure. Come learn how real salesforce.com customers have successfully created a customer-centric enterprise to drive sales and operational results.

Track: Large Enterprise Deployments
Date and Time: October 10, 2006 11:30 AM

Presenters:

• Randy Rodriguez, GMAC Mortgage Corporation
• Mark Newhall, Corporate Express, Inc
• Eric Gist, Accenture

Resources: Video, PDF, PPT

Through extensive work with FORTUNE 1000 clients, Accenture has developed a methodology and set of best practices that enable clients to rapidly and measurably improve sales effectiveness. Here, Accenture will outline the key characteristics of a world-class sales organization, the roadmap to sales transformation, and how the salesforce.com platform rapidly enables and supports this change.

Track: Large Enterprise Deployments
Date and Time: October 9, 2006 04:30 PM

Presenters:

• Eric Gist, Accenture
• Beth Boettcher, Accenture
• Joe Demmler, Aon

Resources: Video, PDF, PPT

With the ever-increasing importance of corporate accountability (to customers and shareholders), join us to learn how a number of salesforce.com customers are realizing significant Returns on Investment from their on-demand salesforce.com deployments. Understand how you can measure CRM success with real metrics, right through Salesforce.

Track: Large Enterprise Deployments
Date and Time: October 11, 2006 09:00 AM

Presenters:

• Rick Davis, SunTrust

Resources: PDF, PPT

Is it possible to execute a multi-thousand user deployment in just a few months? Symantec did! Join us to learn how Symantec, which had just acquired Veritas, used Salesforce as a vehicle to merge their sales organizations and flawlessly execute a framework to deploy to 3,900 global users in less than four months.

Track: Large Enterprise Deployments
Date and Time: October 10, 2006 12:45 PM

Presenters:

• Sanjay Saraf, Symantec Corporation
• Will Shortt, Symantec Corporation

Resources: Video, PDF, PPT

Not surprisingly, change management is a key factor in the successful implementation of any project. Effective internal communications are staple change management best practice for our leading customers. Join us to find out how to develop and implement change management in your salesforce.com projects.

Track: Large Enterprise Deployments
Date and Time: October 9, 2006 03:15 PM

Presenters:

• Robert Callaci, Trans Union LLC
• Dinah Strayer, Abreon Group
• Murugan Chellasamy, Trans Union LLC

Resources: Video, PDF, PPT

Large, multi-division, global SaaS CRM implementations require prescriptive guidance & leadership. Planning, understanding business processes, optimally mapped customizations, sound integration & data strategies, and tailored and relevant adoption strategies are all critical to a successful deployment. Join us to learn from the team that has deployed over 3,000 salesforce.com engagements to ensure your project is successful and drives value throughout your organization.

Track: Large Enterprise Deployments
Date and Time: October 11, 2006 10:15 AM

Presenters:

• Steve Schlabs, salesforce.com, Facilitator
• Sue Goble, salesforce.com, VP Professional Service,
• Raj Mistry, salesforce.com, Director GIS
• Eric Kelleher, salesforce.com, VP Education Services
• Karen Hennessy, salesforce.com, Premier Support

Resources: Video, PDF, PPT 

Learn how to use definitive design patterns to develop a predictable, reusable, scalable integration strategy for any enterprise. Come hear how Web 2.0 standards are being leveraged to develop a smorgasbord of integration options that are enabling heterogeneous integration. Finally, witness the leading-edge SaaS integration options that support the salesforce.com strategy of "clicks not code" for development.

Track: Large Enterprise Deployments
Date and Time: October 9, 2006 11:30 AM

Presenters:

• Mark Phinick, Cast Iron Systems, Inc.
• Jan Plutzer, TIBCO Software Inc.
• Deborah Scharfetter, Above All Software, Inc.
• Ron Papas, Informatica
• Chandar Pattabhiram, Cast Iron Systems, Inc.

Resources: Video, PDF, PPT